Country - Italy. Parent - Volkswagen group (via Audi). Brands - Lamborghini. Location - Headquarters and factory: SantAgata, Bolognese, nearModena.
Lamborghini a world famous automobile industry name it is one of thebiggest name in the world of automobile industries. Lamborghini is the only sport car brand can rival the prestige status of Ferrari. Inmany ways, it is even more exotic than Ferrari in the eyes of car lovers, thanks to theloss-making supercars it produced throughout its 40 years history -Miura, Countach, Diablo and Murcielago. Lamborghini has proven itself as the biggestheadache to Enzo Ferrari because there is hardly a flagship Ferrari without a Bull tocompete with. Financial instability used to limit the success of Lamborghini. However, since acquiredby Audi in 1998, it has been growing stronger and stronger. Thanks to Audis qualitystandard, new generation of Lamborghinis no longer suffer quality problems like theirpredecessors. The cars are also made easier to live with. The addition of the smallerGallardo allowed Lamborghini to target at a volume in excess of 2000 units, whichbrought financial stability to SantAgata for the first time.
2010: 1302 units (Production: 1064 Gallardo, 163 Murcielago) 2009: 1417 units (Production: 922 Gallardo, 331 Murcielago) 2008: 2430 units 2007: 2420 units (Production: 1951 Gallardo, 629 Murcielago) 2006: 2087 units (Production: 1651 Gallardo, 444 Murcielago) 2005: 1493 units (Production: 972 Gallardo and 464 Murcielago)2004: 1592 units (1215 Gallardo and 377 Murcielago) 2003: 1305 units (890 Gallardo and 415 Murcielago) 2002: 442 units (all Murcielago) 2001: 297 units (Diablo plus a few Murcielago)
Ferruccio Lamborghini, then a successful tractor maker, was an ambitious andmotivated young expertiser. Before founding Lamborghini, his business hadalready expanded to oil burners and air conditioning units. Having owned thebest examples of luxury cars including American and Ferraris, he had his ownidea of what an ideal GT was. He always had much respect for Enzo Ferrari and considered Ferraris as theonly cars he was competing with. However, it is said (and himself does notreally deny it) that he had trouble with his Ferrari 250GT and complained toMaranello personally. Having not been received with the respect heexpected, he decided to build his own GT car, a car that would be better thanhis Ferrari, of course.
Lamborghini was highly motivated. He poured countless money into his newpurpose-built factory which was just 15km away from Maranello. Heemployed some ingenious people to design his cars, such as Giotto Bizzarrini(who had designed Ferrari 250GTO), Giampaolo Dallara (chassisdesigner), Paolo Stanzani (engineer), Bob Wallace (test driver) and FrancoScaglione (designer). With these people and sufficient funding, the firstcar, 350GTV, debut in 1963 Turin motor show and immediately became the starof the show. It featured an aluminum bodywork and an all-alloy V12 with 4camshafts, more advanced than any contemporary Ferraris. The productionversion, 350GT and 400GT, shocked Ferrari for its high-level of finish anddriving refinement. Lamborghini made a perfect launch.
However, that was nothing compare with the second car, Miura.This was seen as the worlds first "supercar", which combined exoticlooks (by Marcello Gandini of Bertone) and spectacular mechanicaldesign - low center of gravity, mid-engined and V12 power. Thanks toits looks, many people really believed its wild claim of 300 km/h (186mph) top speed ! The Miura was the dream car of every boys in the1960s and the toys of millionaire playboys.
The empire of Ferruccio continued to grow with the addition of Espada 4-seater and entry-level Urraco. 1974 saw the an even more spectacular successorto Miura, the Countach. Its space-age appearance (again by Gandini), noise andpower became a trademark of Lamborghini in the next 25 years. When Lamborghinis prospect seemed to be promising, it was actuallysuffering from continuous loss, because of the extreme cost for such high-techmachines and the oil crisis further increased the difficulty for sellingsupercars.Ferruccio Lamborghini finally sold the company in 1972 andproduction was stopped for 2 years as a result. Since then the ownership ofLamborghini changed hands many times. Financial instability limited itsdevelopment. The aging Countach kept soldiering on, although updated tokeep up with new generations Ferrari.
The financial difficulty was finally resolved when Chrysler took overLamborghini in 1987. A lot of money was put into the developmentof Diablo, which made it better developed than any previous models.Besides, an unknown amount of investment was made to the Formula 1 engineprogram, which saw some promising signs but finally ended when Chryslerpulled out. He US giant car maker sold Lamborghini to Indonesian company Megatech in1994. Not long later, it was transferred to Malaysian company Mycom Setdcoand Indonesian company VPower. SantAgata enjoyed a brief managementstability under ex-Lotus executive Mike Kimberly. However, the Asianeconomic crisis in 1997 washed out the wealth of its Indonesian and Malaysianowners. Lamborghini found itself short of money to develop its next generationsupercar and its long overdued "baby Lambo" program.
When Lamborghini knocked on the door of Audi, it only wanted to ask forsourcing Audi V8 engine and Quattro drivetrain for its baby Lambo.Unexpectedly, Volkswagen group boss Ferdinand Piech was interested in theItalian marque, thus the negotiation resulted in Audi taking over Lamborghiniin 1998. Since then Audi invested a lot of money to modernize the SantAgatafactory and helped engineering the new Murcielago. Its high qualitystandards and testing procedures improved the new generation Lamborghinisa lot, making them far more reliable and user friendly than the past. The "baby Lambo" finally arrived in the form of Gallardo. It was engineeredlargely by Audi but, fortunately, preserved the traditional strengths ofLamborghini. Thanks to its success, Lamborghinis sales increased 8 foldsfrom 2001 to 2007 ! It became the strongest challenger to Ferrari again.
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