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The Move to Predictive Social Behavior

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Social media is becoming the new way to reach out to potential customers. With the advent of predictive social analytics, it becomes simple to target customers interested in making a purchase.

Social media is becoming the new way to reach out to potential customers. With the advent of predictive social analytics, it becomes simple to target customers interested in making a purchase.

Published in: Social Media, Business, Technology
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  • Spend a little more time talking about why they thought using social was a way to solve these particular problems – how did we do this?
    Tell an anecdote
    These were the things that people were tweeting
    What were you guys looking for? Maybe no screen shots and a bunch of hashtags
    The messages the audience gave us that we were able to act on.
    We knew our audience was in social channels
    How did they come into the idea that social was the space they should play in?
    Touch on content showing (hashtags or messages) was information they turned into marketing campaigns or pulled it right into their CRM and sales people followed it up right away
  • Spend a little more time talking about why they thought using social was a way to solve these particular problems – how did we do this?
    Tell an anecdote
    These were the things that people were tweeting
    What were you guys looking for? Maybe no screen shots and a bunch of hashtags
    The messages the audience gave us that we were able to act on.
    We knew our audience was in social channels
    How did they come into the idea that social was the space they should play in?
    Touch on content showing (hashtags or messages) was information they turned into marketing campaigns or pulled it right into their CRM and sales people followed it up right away
  • Transcript

    • 1. 1 March 31, 2014 The Move to Predictive Social Behavior #SMWF
    • 2. Small BusinessSmall Business The view fromThe view from main street.main street.
    • 3. 3 About Viralheat Patented, real-time data, sentiment and analytics 1B+…mentions per day explosive Growth Comprehensive social media management Social and Enterprise integrations
    • 4. 4 • Market Overview • Customer Challenges • Case Studies – Predictive Social Behavior • T-Mobile/HBS Case Study • Appia Case Study Agenda The Move to Predictive Social Behavior
    • 5. 5 In the beginning
    • 6. 6 It was easier to target customers First online display banner ads delivered October 19941 . First ad on Facebook ran from Y2M in 20042 .
    • 7. 7 The Customer Funnel 2008 Today
    • 8. 8 The Customer Funnel * Forrester
    • 9. 9 Marketing Channels
    • 10. 10 Customer Challenges • Identifying • Targeting • Measuring
    • 11. 11 Social Management for Marketing Managers Enterprise Data Integration for Marketing Executive SalesforceSalesforce SugarCRMSugarCRM MARKETOMARKETO ZendeskZendesk Google ,AnalyticsGoogle ,Analytics API - Data ManagementAPI - Data Management PublishPublish EngageEngage AmplifyAmplifyAnalyzeAnalyze MonitorMonitor Viralheat Product Architecture
    • 12. Page 12 © 2014 Marketo, Inc.#mktgnation14
    • 13. Social Signals Twitter Processor Facebook Processor Instagram LinkedIn
    • 14. Social Signals API Synching and Matching Customer Contact Database Social Actions Contact Details API Social Signal provide a more complete view of existing leads and customer preferences
    • 15. Jeff: Do we need a how to get there transition? So,So, howhow do wedo we get there?get there?
    • 16. 1.1.Case StudyCase Study. –. – IdentifyingIdentifying
    • 17. You don’t always needYou don’t always need to burn time onto burn time on newnew ideas.ideas.
    • 18. 2.2.Case StudyCase Study. -. - TargetingTargeting
    • 19. Targeting can be challenging...
    • 20. The Life Changing Event
    • 21. Tracked Keywords and Hashtags: #imengaged #justengaged #wereengaged #engaged #isaidyes #shesaidyes "I'm engaged” What’s our Wedding Pool?
    • 22. What’s This? Engagement Trends
    • 23. The Ashton Kutcher Effect
    • 24. Increased Lead Generation. Lead Drilldown
    • 25. Engagement Influencers
    • 26. The Perfect Couple #Engaged! Wedding Promoters
    • 27. The waitress asked if I was done with that, and I said yes, but I’m married to it! Wedding Crashers Maybe not a engagement lead but……
    • 28. New Lead Opportunities
    • 29. New Lead Opportunities
    • 30. New Lead Opportunities
    • 31. 3.3.Case StudyCase Study. –. – MeasuringMeasuring
    • 32. 38 Case Study – T Mobile
    • 33. Launch NewVoIP Product Internet based business phone system First small business-focusedVoIP product for T-Mobile zzT-Mobile Hosted Business Solutions
    • 34. • Crowded category • First business-focusedVoIP product • Needed to identify relevant audience • Target key influencers & adopters The Challenge
    • 35. T-Mobile turned to social media to: •T-Mobile brand sentiment •Learn where engagement highest •Determine language/terms used •Identify SMEs Social Discovery
    • 36. SolutionReal-time research – #VoIP, #newoffice Target key influencers re:T- Mobile@work Identify & cultivate leads Determine most effective channels Monitor the Conversation
    • 37. 500 pilot customers High percentage were Influencers Identified best terminology Insights implemented into campaign Results
    • 38. T-Mobile turned toViralheat due to: •End-to-End Social Media Monitoring and Management •Real-time, actionable insights and analysis •Integration with existing Enterprise applications •Intuitive, easy-to-use application and interface Viralheat Advantages
    • 39. 46 Questions? jeff@viralheat.com @jrevoy Paul@DTHBS.com @paulsebastien

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