Understanding the Benefits of Social Media


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Not all social media platforms are created equal. Successful businesses understand that there is a difference between today’s most popular networks and treat each platform independently of each other. Find out which ones will work for your business.

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Understanding the Benefits of Social Media

  1. 1. Businesses today are beginning to understand the value in social media marketing and have turned their attention to integrating these various social platforms into their strategy. Marketing plans that continue to solely focus on traditional methods and do not include social strategies are archaic and ineffective in today’s social world and can hurt a company’s success. However, with multiple social platforms to choose from it can be difficult to understand how to manage each account. When managing multiple social media accounts, it’s important to understand that not all platforms were created equal. Each platform (though there may be similarities) functions independently with its own unique qualities. As a result, social media managers must treat each platform as such. Let’s take a closer look at the best ways to integrate the most popular social networks businesses use today. Understanding the Unique Benefits of Social Platforms Twitter AccountPublishTwitter AccountSocial Media Tip: Use Facebook’s location targeting to reach a specific audience by location or Facebook Places to offer deals. Facebook With over 1B active users, it’s a no-brainer that businesses should have a Facebook presence, but keep in mind that Facebook is more than just the number of likes a business has. Facebook is a great way to build brand persona and awareness through updates, contests, and sharing videos or pictures. It’s a place to showcase your company’s culture and vision. Businesses should also take advantage of the location information users provide in their profiles – it allows for targeted advertising based on city and the option to offer deals through Facebook Places when users “check in” to a particular business or location. Twitter Twitter began as a way to quickly share “what’s happening.” Now with roughly 170M active users, the microsite has evolved to be a successful marketing tool when used strategically. Twitter is a free way to monitor conversations happening about your brand as they are happening. This allows for businesses to extend their customer service efforts as they can detect problems early and act timely, rectifying brewing situations before they spill over. Twitter is also a great place to find hot leads as people constantly tweet about things they are in need of or want. Reach out to those who are at the point of decision-making and introduce them to use your product or service. And because many users follow their favorite brands and businesses, Twitter is a great platform to share deals and discounts or announce sales and new products. Note: A recent poll of marketers ranked social media marketing equally important as online advertising. Tip: Users tend to follow their favorite brands and businesses, so you can share deals or discounts with your loyal customers.
  2. 2. How to reach us Email: info@viralheat.com Web: www.viralheat.com Social media is an essential part of marketing today. Community and social media managers must be well versed in all popular social media platforms in order to effectively leverage marketing content across each of them. Each network can be a valuable asset, not just to our marketing strategy, but to your business overall. Note: Pinterest is a great way to share a variety of things with your audience - new products, company culture, etc. It can also bring you more site traffic. Tip: Offer your expertise in LinkedIn groups in your space. Users will trust you as an industry expert. LinkedIn So far this year, 10-15 million users per quarter are joining LinkedIn. Known as the social network for professionals, LinkedIn has plenty of benefits for business. At the core of a successful business, there are employees that keep the wheels turning and business moving forward. LinkedIn is the preferred platform to recruit top-level employees. Employers can search for candidates based on job requirements as users publicly offer their resumes and skill sets. LinkedIn Groups is also a great place for businesses to grow their network while building rapport through offering advice or helpful content. Google+ One of the biggest benefits of Google+ for businesses is the connection with Google search, increasing your visibility and helping customers find your business faster. The +1 button also increases the chance of this visibility as the more +1’s a link has, the more attention it gets in search results. Additionally, Google+ circles create more personal relationships with consumers, even allowing businesses to have live video chat sessions with their audience through “hangouts.” Pinterest Hailed as the “the fastest growing social site” ever, Pinterest is a great place for businesses to focus some of their social media efforts. Consumers love pictures, especially when they are looking to purchase a product or service. But beyond posting pictures of products to drive sales, Pinterest is also the platform to build your brand and showcase your mission. Dedicate a board to the company culture or lifestyle and pin content that shows the company’s unique personality. Pinterest also drives traffic to your site so make sure you are detailed in the description and include a link back to your site. Note: The +1 button increases the chances of your content getting more attention in search results. About Viralheat: Viralheat is the social media management and intelligence company that makes it easy for you to manage social and put it to work for your business. Trusted by more than 10,000 brands, Viralheat combines social media management and intelligence in a single platform encompassing account management, monitoring, engagement, and analytics. With its comprehensive platform and flexible pricing, Viralheat easily scales as your social programs and business needs evolve.