Mobile Marketing Products &
Services
Who we are.
                     Creative
                     ideation




                  Mobimasta is
               ...
Our service offerings
What we do.

                              Strategy:
           Planning:          how can
          what can be         m...
A complete mobile marketing enabler
Mobile portal management   Gaming & Application               Mobile Advertising
• WAP...
Mobile Portal Management: WAP




                                                       SAMPLE ONLY
Mobile site creation ...
Mobile Portal Management: SMS & IVR
Activation

                                  SMS & IVR

                            •...
Gaming & Application Development


                         AdverGaming
                        • Customize mobile
       ...
Apps: Product Brochures


                               Mobile
                              Brochure
                   ...
Apps: Customized

                    Customized App

                   • Functionality as per
                     requi...
Campaign

Mobile Advertising                     Media
                                      Planning
                    ...
M-Commerce Enablement

     Access the               Select
                             product                      Pay ...
Contests & Promotions Management


                Participation                         Gratification
                   ...
Comprehensive Mobile Campaign
Management
                 Promote using
                     mobile
                   adv...
Case Studies
Case Study 1: Samsung Corby
 Objective
                                                                   Samsung Corby Pr...
Case Study 2: Reebok IPL Campaign

Objective                                 Solution
• Lead generation for Rbk IPL teams ...
Case Study 3: Orbit Chewing Gum

Objective
 • Brand engagement
 • User gratification with a brand relevant offering

Solut...
Case Study 4: adidas World Cup Application

Objective
 • Consumer engagement


Solution
 • Customized Mobile Application c...
Thank you
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Mobimasta Intro

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Mobimasta Intro

  1. 1. Mobile Marketing Products & Services
  2. 2. Who we are. Creative ideation Mobimasta is Developmen a one stop t & creation Campaign execution shop mobile •Sites, games, marketing apps, short codes etc. agency Mobile Media Buying
  3. 3. Our service offerings
  4. 4. What we do. Strategy: Planning: how can what can be mobile be marketed & relevant to how my brand? Execution: • Who can enable the mobile interaction • How should this be advertised Mobile Marketing
  5. 5. A complete mobile marketing enabler Mobile portal management Gaming & Application Mobile Advertising • WAP development • Messaging Solutions • SMS • AdverGaming: customized mobile • Bulk SMS • IVR games for brands • Keyword & short code provision • Mobile Brochures • Ad banner campaigns • Mobile Microsites • In-game advertising • IVR services Contests & promotions management • Application development & data management Comprehensive mobile M-commerce enablement • Couponing campaign management • Blucasting
  6. 6. Mobile Portal Management: WAP SAMPLE ONLY Mobile site creation & hosting • Creative design & layout • in wml and/or xHTML Micro-sites for offers & promotions Product Portfolio placement Mobile content provision • Created around the brand • Covering ringtones, wallpapers, animations, logos, calendars, videos, games Lead generation or other Application enablement • Call to action (SMS/IVR)
  7. 7. Mobile Portal Management: SMS & IVR Activation SMS & IVR • SMS Keyword or Voice short code enablement • Product information • Referrals & tracking • Quizzes & contests • Voting / Polling Apps • Send to friend & virals • Outbound SMS / IVR calls • Custom apps • Regional customizations
  8. 8. Gaming & Application Development AdverGaming • Customize mobile games for brands • In game advertising • End of game dynamic slide • With ‘Active’ Advertising feature
  9. 9. Apps: Product Brochures Mobile Brochure • Product information • Dealer Network Information • Lead Generation
  10. 10. Apps: Customized Customized App • Functionality as per requirement • For Java phones, Blackberry & iPhone • GPS based apps • Google maps based apps • SNS integrated apps • Mobile Calendars etc.
  11. 11. Campaign Mobile Advertising Media Planning Media buying implemen tation Campaign tracking • Bulk SMS • OBD Push Advertising • Footers on push alerts (e.g. MyToday) • Banner Ads • In Game Advertising • In call Ads (CRBT) Pull Advertising • P2A footers • M-Coupons, Discounts, Redemption, Contesting • Bluetooth Proximity Advertising Retail • Interactive voting etc. • Location Based Advertising
  12. 12. M-Commerce Enablement Access the Select product Pay via mobile WAP payment Delivery of 1 site to buy tickets, memorabilia 2 Example: Clothes, match 3 gateways (ccavenues etc.) 4 products / service etc. tickets. How does it benefit? Provides additional shop-fronts Ease of purchase - anytime, anywhere Increased visibility and sales at much lower costs Adds innovation element for brand
  13. 13. Contests & Promotions Management Participation Gratification • Application • SMS Development • Inform: Winner • IVR calling • WAP • Gratify: Prizes Distribution Purchase Interaction
  14. 14. Comprehensive Mobile Campaign Management Promote using mobile advertising Enable via any combination of features How mobile can fit in? Core brand / Campaign objective
  15. 15. Case Studies
  16. 16. Case Study 1: Samsung Corby Objective Samsung Corby Pro • Brand engagement I Touch. I Txt. I Do It All! • Build purchase consideration Solution • Mobile WAP Site Photo Gallery | 360 O view | Colors • Product features/details Free Game • 360 degree views Touch or Txt wht • Dealer info rules ur life? Play • Corby Promo with me to find out & win Free Mobile • Corby Contest: WAP + SMS (Send Corby on 58888) Game! Click Here • Customized mobile game for contest participants with Corby Full Touch Screen branding Full Qwerty keyboard Results Comprehensive SNS & IM Handy 2 MP Camera • 150k unique users Versatile Music Player • 300k page views Know more >> • CPI < Rs 5 Locate Dealers >> • 10% downloaded Corby mobile brochure/ Corby mobile game © Samsung Mobile 2009
  17. 17. Case Study 2: Reebok IPL Campaign Objective Solution • Lead generation for Rbk IPL teams • Mobile WAP Site jersey sales • Product display • Order placement via mobile & payment via agent assisted IVR • Mobile Advertising Campaign • Banner Ad’s & Text Ads on Ad Networks Results • 800 leads generated • CPL of Rs.125 achieved
  18. 18. Case Study 3: Orbit Chewing Gum Objective • Brand engagement • User gratification with a brand relevant offering Solution • Customized Mobile games to deliver brand essence and communicate brand benefits. • Game Storyline: Deepika presents the only dental care specialist that helps improve her concentration and keeps her day ticking.. Orbit! You’ve got to help Deepika win the Orbit Gum mein Dum Sudoku Challenge.. Just pop n Orbit, relax, concentrate & get set to solve over a million puzzles. Try it!. Orbit it really works!” Results • Campaign on-going
  19. 19. Case Study 4: adidas World Cup Application Objective • Consumer engagement Solution • Customized Mobile Application created around adidas’s world cup campaign theme • adidas Legend downloads • Jabulani info & wallpaper download • Match schedules, groups, and standings • adidas gear showcase Results • Results awaited
  20. 20. Thank you

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