STC13LD Communications & Publicity Social Media Basic Plan

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Slides for Leadership Day at the STC Summit 2013

This is a basic Social Media plan, based on a Community with limited super powers. Since your community will have a different set of super powers and different kryptonite, your basic plan will be your own. Use these as a sample and then share your story with us.

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  • How much or how little you plan to communicate depends on how many volunteers you have, their communication skills and preferences, and the preferences of your members. Keep in mind that any communication is better than none, that your community members understand that we are staffed by volunteers, and that we have successful communities all across the spectrum.
  • How much or how little you plan to communicate depends on how many volunteers you have, their communication skills and preferences, and the preferences of your members. Keep in mind that any communication is better than none, that your community members understand that we are staffed by volunteers, and that we have successful communities all across the spectrum.
  • Keep in mind that any communication is better than none
  • Since it's going to take more than 140 characters to explain the who/what/why, I am going to suggest that we start with a good meaty blog post. You can map out all the info, provide links to existing material, give testimonials, and generally gush about the project in the blog post.
  • Once the blog post is done, then we can compose a series of inviting tweets about it. I'd go ahead and do a lot of tweeting.  Tweets can be scheduled to appear in the feed on different days, at different times of day. Something like these:Did you know STC keeps a library of member work samples? Want to be a part of it? Find out more athttp://notebook.stc.org/xxx #STCorg #TechCommSTC needs member work samples! Want to be a part of it? Find out more athttp://notebook.stc.org/xxx #STCorg #TechCommWant to see some great #TechComm? @STC_org keeps a library of member work samples. Find out more athttp://notebook.stc.org/xxx #STCorg #TechCommSTC members, share your work with the next generation of #TechComm! Find out more athttp://notebook.stc.org/xxx #STCorg #TechComm
  • Choose the best tweet to post in the STC linked in group. Ask community leaders to post also and we'll help spread the word community to community.
  • Take the Linked In post and use it in your next emailed newsletter. Email was the #1 most preferred method of getting STC news, according to a recent survey. You can usually just reuse the Linked In post word for word.
  • Last of all, consider making a simple graphic for the Facebookpost. Facebook’sedgerank loves graphics. Facebook users love graphics.
  • The facebook post can be long but needs to have the following: A short introductory sentence or twoA link to the blog post within the first few lines of text A simple graphic that looks good in a 3 inch by 2 inch format Tag the graphic as much as possible Most of the text after the link Facebook posts can be scheduled. Weekdays and mornings are usually best. Experiment with your group.
  • The facebook post can be long but needs to have the following: A short introductory sentence or twoA link to the blog post within the first few lines of text A simple graphic that looks good in a 3 inch by 2 inch format Tag the graphic as much as possible Most of the text after the link Facebook posts can be scheduled. Weekdays and mornings are usually best. Experiment with your group.
  • Keep in mind that any communication is better than none
  • Viqui would love to connect with you. Email her at social_media@stcwdc.org, follow her on twitter @viqui_dillhttps://twitter.com/viqui_dill, connect with her on Linked In http://www.linkedin.com/pub/viqui-dill/15/79/7a5, or make her your friend on Facebook https://www.facebook.com/viqui.dill.
  • STC13LD Communications & Publicity Social Media Basic Plan

    1. 1. Part Two: Social MediaViqui Dill, STC Senior Member
    2. 2. Eeny, meeny, miney, mo Who needs all these social media outlets anyway? Blogs Facebook Flickr Linked In Pinterest Twitter YouTube
    3. 3. 7 Social Media Outlets!!!How much or how little you plan tocommunicate depends on# volunteerscommunication skills of volunteerspreferences of volunteerspreferences of members
    4. 4. 7 Social Media Outlets???Keep in mindany communication is betterthan nonewe are staffed by volunteerssuccessful communities all acrossthe spectrum
    5. 5. 1 > 0
    6. 6. Step one: blog post More than 140 characters Graphics and photos Who/what/when/where/why All the info Links to related material Testimonials Gush Searchable Findable
    7. 7. Tweet the blog post 140 characters Link to blog post Provocative statement Tag @STC_org Hashtag #STCorg #TechComm Schedule lots and lots of tweets Tweetdeck Example:Want to see some great #TechComm? @STC_org keeps alibrary of member work samples. Find out morehttp://notebook.stc.org/xxx #STCorg #TechComm
    8. 8. Link In the tweet Choose the best tweet Convert back to English Attach the link Notifications to members emailed Post in many groups
    9. 9. Newletter/email Email voted #1 Recycle the Linked In post Headline Body Link to blog post
    10. 10. Say cheese Make a simple graphic 3 inch by 2 inch format Faces and text Any picture is better than no picture Power point to png
    11. 11. Facebook A short introductorysentence or two A link to the blog post within thefirst few lines of text A simple graphic that looks good ina 3” x 2” format Tag the graphic as much as possible Most of the text after the link
    12. 12. Facebook again Facebook posts can be scheduled. Weekdays are usually best. Mornings are usually best. Experiment with your group.
    13. 13. Questions Do you have any of these forms of Social Media? Do you have a Social Media guru for your group? What’s your super power? What’s your kryptonite?
    14. 14. 1 > 0
    15. 15. Connect with me Read the biohttp://www.stcwdc.org/bios/dill_bio.shtml Emailsocial_media@stcwdc.org @viqui_dill https://twitter.com/viqui_dill Linked Inhttp://www.linkedin.com/pub/viqui-dill/15/79/7a5 Facebookhttps://www.facebook.com/viqui.dill

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