Do You Want That Tweeted,   Posted, or eMailed?    The 2011 Social Media Survey  Washington DC / Metropolitan    Baltimore...
STC WDC/MB Chapter         Social Media Survey 2011•   Why take a survey?•   When did it run?•   Who was invited? Who spok...
Why take a survey?• Buzz at the 2011 Summit• mySTC launched  13 Social Media channels• New position on STCWDC/MB Council  ...
When did it run?• Survey for specific timeframe  September 15th – October 2nd 2011
Who was invited?• STC WDC / MB members by email• Posted on  – Facebook group  – Linked In group  – Twitter #STCWDC  – JMU ...
Who spoke up?•   40 people•   Mostly women•   Mostly older•   Mostly members
Who spoke up?•   40 people•   Mostly women•   Mostly older•   Mostly members
Who spoke up?•   40 people•   Mostly women•   Mostly older•   Mostly members
What did we say?• We like email• We like face-to-face• We like Facebook• We like the Intercom  magazine• Job postings, web...
Rating Scale from 0 to 5•   5 = I use this most every day•   4 = I use this regularly•   3 = I use this rarely•   2 = I be...
STC-related social media
STC-related social media
Other (non-STC) social media
Other (non-STC) social media
Personal preference
Personal preference
Site blocking
What time of day do you use these social             media tools?
What kinds of tools
Let us know which of these benefits are            useful to you
Let us know which of these benefits are useful to you
Selected comments• I find social media annoying and not very  useful.• Now that I know those social media resources  are t...
Selected comments• If I have to go to a site to see updates, Im likely  not to do it. I prefer getting notifications in em...
What did we say?• We like email• We like face-to-face• We like Facebook• We like the Intercom  magazine• Job postings, web...
Connect with meViqui Dill  STC Washington DC – Metro Baltimore Chapter  Social Media Manager & At-Large Director  social_m...
STC DC Baltimore Social Media Survey 2011
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STC DC Baltimore Social Media Survey 2011

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This presentation will review the survey, its results, and let you know just how much we love our face-to-face meetings and our shiny Intercom magazine.

At last year’s STC Summit, the buzz about Social Media was hot. As a result, our Washington DC/Metro Baltimore Chapter created the position of Social Media Manager and began to tweet, post, link, and upload our news and announcements.

When we got little or no response to all this flurry and effort, we were left scratching our heads and asking “What do the members really want?”

So somebody had the bright idea of asking them. We took a Social Media Survey. We asked the Chapter membership to rate and prioritize all 13 of our Social Media channels and tell us what they like. The results will surprise you and encourage you to gradually introduce your chapter members to the newer, sexier forms of Social Media while still holding on to old and proven methods of communication.

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  • Q1. Our Society for Technical Communication Washington DC and Metro Baltimore Chapter has many social media and internet offerings for members and non-members. Please tell us about your connection with each of these STC-related social media options. 5 = I use this most every day 4 = I use this regularly 3 = I use this rarely 2 = I belong but do not use this 1 = I do not belong 0 = I didn't even know we had this
  • Q1. Our Society for Technical Communication Washington DC and Metro Baltimore Chapter has many social media and internet offerings for members and non-members. Please tell us about your connection with each of these STC-related social media options. 5 = I use this most every day 4 = I use this regularly 3 = I use this rarely 2 = I belong but do not use this 1 = I do not belong 0 = I didn't even know we had this
  • Q2. There's a lot of social media happening all around us. We use it for connecting, for getting news, for keeping current, for building relationships, and for staying in touch. Tell us about your other (non-STC) social media life. 5 = I use this most every day 4 = I use this regularly 3 = I use this rarely 2 = I belong but do not use this 1 = I do not belong 0 = I didn't even know we had this
  • Q2. There's a lot of social media happening all around us. We use it for connecting, for getting news, for keeping current, for building relationships, and for staying in touch. Tell us about your other (non-STC) social media life. 5 = I use this most every day 4 = I use this regularly 3 = I use this rarely 2 = I belong but do not use this 1 = I do not belong 0 = I didn't even know we had this
  • Q3. Rate these forms of communication based on your personal preference. 5 = Love this! 4 = Like this 3 = I'm neutral 2 = Dislike this 1 = Loathe this 0 = N/A
  • Q3. Rate these forms of communication based on your personal preference. 5 = Love this! 4 = Like this 3 = I'm neutral 2 = Dislike this 1 = Loathe this 0 = N/A
  • Q4. Are any of these social media channels blocked where you work? Yes, this is blocked where I work No, I can access this where I work I don't know
  • Q5. What time of day do you use these social media tools? (Choose all that apply to you) Email during business hours Facebook in the evening Linked In any time Twitter at night
  • Q6. What kinds of tools (hardware, software, platforms, etc) do you use for social media? Laptops for all Handhelds for younger members Twitter aggregators not big in our chapter 5 =I use this most every day 4 = I use this regularly 3 = I use this rarely 2 = I never use this 1 = I don't even know what this is
  • Q7. STC offers a variety of resources to members and non-members. Let us know which of these benefits are useful to you. 5 = I love this and would love more! 4 = I value this benefit and participate from time to time 3 = I'm neutral 2 = I participate rarely 1 = I do not participate ever 0 = N/A
  • Q7. STC offers a variety of resources to members and non-members. Let us know which of these benefits are useful to you. 5 = I love this and would love more! 4 = I value this benefit and participate from time to time 3 = I'm neutral 2 = I participate rarely 1 = I do not participate ever 0 = N/A
  • STC DC Baltimore Social Media Survey 2011

    1. 1. Do You Want That Tweeted, Posted, or eMailed? The 2011 Social Media Survey Washington DC / Metropolitan Baltimore Area Chapter Viqui Dill
    2. 2. STC WDC/MB Chapter Social Media Survey 2011• Why take a survey?• When did it run?• Who was invited? Who spoke up?• What did we say?
    3. 3. Why take a survey?• Buzz at the 2011 Summit• mySTC launched 13 Social Media channels• New position on STCWDC/MB Council A chance to communicate through SM, but where?
    4. 4. When did it run?• Survey for specific timeframe September 15th – October 2nd 2011
    5. 5. Who was invited?• STC WDC / MB members by email• Posted on – Facebook group – Linked In group – Twitter #STCWDC – JMU Student Chapter Facebook group – MySTC group – Chapter website/blog
    6. 6. Who spoke up?• 40 people• Mostly women• Mostly older• Mostly members
    7. 7. Who spoke up?• 40 people• Mostly women• Mostly older• Mostly members
    8. 8. Who spoke up?• 40 people• Mostly women• Mostly older• Mostly members
    9. 9. What did we say?• We like email• We like face-to-face• We like Facebook• We like the Intercom magazine• Job postings, webinar training are important to younger members• Some of us are overwhelmed by too much social media
    10. 10. Rating Scale from 0 to 5• 5 = I use this most every day• 4 = I use this regularly• 3 = I use this rarely• 2 = I belong but do not use this• 1 = I do not belong• 0 = I didnt even know we had this
    11. 11. STC-related social media
    12. 12. STC-related social media
    13. 13. Other (non-STC) social media
    14. 14. Other (non-STC) social media
    15. 15. Personal preference
    16. 16. Personal preference
    17. 17. Site blocking
    18. 18. What time of day do you use these social media tools?
    19. 19. What kinds of tools
    20. 20. Let us know which of these benefits are useful to you
    21. 21. Let us know which of these benefits are useful to you
    22. 22. Selected comments• I find social media annoying and not very useful.• Now that I know those social media resources are there, Ive joined them all so I can keep up.• Who has time to text and blog? Or just read all those text and blogs?
    23. 23. Selected comments• If I have to go to a site to see updates, Im likely not to do it. I prefer getting notifications in email (e.g. from Linked In) and then Ill go follow up on discussions or changes of interest.• Live-and-die by email, committed to my Blackberry as I travel incessantly for work.• Im do not have time at work or in my personal life to monitor 2+ different channels so I appreciate when I can get most of my info from one.
    24. 24. What did we say?• We like email• We like face-to-face• We like Facebook• We like the Intercom magazine• Job postings, webinar training are important to younger members• Some of us are overwhelmed by too much social media
    25. 25. Connect with meViqui Dill STC Washington DC – Metro Baltimore Chapter Social Media Manager & At-Large Director social_media@stcwdc.org American Woodmark Corporation Sales & Marketing Technical Communicator VDill@Woodmark.com My other life wife and mom, bass player, worship leader, happiest when folks sing along with me viqui_dill@yahoo.com @viqui_dill twitter 540-303-0323 cell https://www.facebook.com/viqui.dill
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