Social Media Success Stories

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We'll look at two social media success stories and discuss why each one was successful. We'll begin with a look into EdgeRank, Facebook's algorithm for prioritizing the New Feed. …

We'll look at two social media success stories and discuss why each one was successful. We'll begin with a look into EdgeRank, Facebook's algorithm for prioritizing the New Feed.

Then we'll talk about a Facebook success for a 501c3. We planned a celebration for an organization of 10 people and got 100 people in attendance We'll look at another story about a group of folks who thought Facebook was either a toy or evil. We were able to get folks on board and raise money for the homeless in my town using Facebook.

We'll look at other social media outlets and introduce the Pew Research Center's internet data. We'll have a lively discussion and plenty of time for attendees to share their own successes and ask questions of the group.

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  • Have funGet out on timeGet off topic at least once Hear some of your stories
  • Viqui would love to connect with you. Email her at social_media@stcwdc.org, follow her on twitter @viqui_dillhttps://twitter.com/viqui_dill, connect with her on Linked In http://www.linkedin.com/pub/viqui-dill/15/79/7a5, or make her your friend on Facebook https://www.facebook.com/viqui.dill.

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  • 1. It’s My Party and I’ll Post if I Want To or How I used a picture of my pastor naked to pack the church Social Media Success Stories Viqui Dill @viqui_dill InterChange Conference #InterChangeNE @STCNewEngland #STCorg
  • 2. Icebreaker: Who are you? • Who are you? • How do you use social media? @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 3. Agenda: What’s really going on? • What is EdgeRank? • Facebook story #1 • Facebook story #2 • Other social media sites @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 4. Expectations: What do you want to chat about? • Have fun • Get out on time • Hear stories • Learn new ways to connect • Off topic at least once • How to manage the insane number of SM outlets • What are the superpowers of each tool • Marketing, pushing out, boost the signal @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 5. Social Media is big big big • My town is a facebook town • Our industry is a twitter and LinkedIn industry • It’s free • Use it wisely @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 6. What is EdgeRank? • EdgeRank is an algorithm developed by Facebook to govern what is displayed— and how high—on the News Feed. http://www.whatisedgerank.com/ @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 7. How do we leverage EdgeRank? • Affinity is user-to-user – The more users tagged in a post, the more chances you have of triggering an appearance in the News Feed of another user – Tag as many users as apply to a post @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 8. How do we leverage EdgeRank? • Weight is heavier for photos and video than for text – Create a meme instead of just typing the message – Create a meme in which you can appropriately tag users @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 9. How do we leverage EdgeRank? • Time decay depends on the best times to catch users on Facebook – Check your insights for times of day – Check your insights for days of the week @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 10. Story #1: Naked Chris • Objective: – Get every seat at Chris’ licensing celebration full • Gameplan – Create a bunch of crazy meme invitations – Tag a bunch of folks in the memes – Post them regularly @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 11. Current reality • Link only post reached 36 people – 1 like – 0 comments @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 12. • Naked Chris meme – 3 tags – Link to event • Results – 13 comments – 27 likes – 428 interactions Crazy meme #1 @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 13. • Naked Chris meme – 3 tags – Link to event • Results – 13 comments – 27 likes – 428 interactions Crazy meme #1 @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 14. Crazy meme #2 • American Gothic meme – 1 comment – 7 likes – 141 interactions @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 15. Crazy meme #3 • Dog poker meme – 8 likes – 6 comments – 232 interactions @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 16. Crazy meme #3 • Dog poker meme – 8 likes – 6 comments – 232 interactions @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 17. Crazy meme #4 • Scream meme – 2 likes – 1 comments – 92 interactions @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 18. Crazy meme #5 • Napoleon meme – 4 likes – 2 comments – 169 interactions @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 19. Crazy meme #6 • Dos Equis meme – 8 likes – 2 comments – 159 interactions @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 20. Crazy meme #7 • Lottery ticket meme – 5 likes – 3 comments – 72 interactions @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 21. Crazy meme #8 • Fake ID meme – 3 likes – 3 comments – 145 interactions @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 22. Let’s look at a graph • Naked Chris FTW! 0 50 100 150 200 250 300 350 400 450 Lifetime Impressions @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 23. And we filled the room! @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 24. Story #2: Singing for the homeless • Objective – Get 100 voices in the choir – Invite people to the concert – Raise money for WATTS • Gameplan – Get the community on board – Photos with tags of rehearsals – Countdown to concert day – Infographic shape experiment @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 25. Overcoming the mindset @viqui_dill @STCNewEngland #STCorg #InterChangeNE • Facebook is not evil • Facebook is not a toy
  • 26. Get the team on board! • Preaching to the choir: – Everybody has a favorite communication language. – Tower of Babel Communication isn’t easy anymore. http://www.biblegateway.com/passage/?search=Genesis+ 11&version=NIV – Day of Pentecost It’s a miracle. We all hear the good news in our own favorite communication language. http://www.biblegateway.com/passage/?search=Acts +2&version=KJV @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 27. Get the team to join in! • Users more likely to react (Like or comment) than post a new status – Like the page – Connect with me – Tag yourself – Repost @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 28. Rehearsal photos • Tag everyone • Post real time • There’s room for you, come have fun with us. @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 29. Countdown memes • Generate some tension • Schedule posts daily @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 30. Good results • Interactions – Up from 50 to 300 • Choir participation – Up from 50 to near 100 • Concert attendance – Full house • Fundraising – $3000 to WATTS @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 31. Twitter • Get the community on board • Use a hashtag – Use lots of hashtags • Tag with @handles • Schedule tweets @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 32. LinkedIn • Professional networking • Emailed notifications – STC members prefer to hear news via email • Less likely to be blocked at work @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 33. Other Social Media Outlets • Pew Internet http://www.pewinternet.org/ @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 34. Expectations? • Did we meet your expectations today? @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 35. Questions/Feedback? @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 36. Thank you! @viqui_dill @STCNewEngland #STCorg #InterChangeNE
  • 37. Connect with me • Read the bio http://www.stcwdc.org/bios/dill_bio.shtml • Email social_media@stcwdc.org • @viqui_dill https://twitter.com/viqui_dill • Linked In http://www.linkedin.com/pub/viqui-dill/15/79/7a5 • Slideshare http://www.slideshare.net/viqui_dill • Facebook https://www.facebook.com/viqui.dill @viqui_dill @STCNewEngland #STCorg #InterChangeNE