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Biz strategy - porter generic model , ansoff matrix
Biz strategy - porter generic model , ansoff matrix
Biz strategy - porter generic model , ansoff matrix
Biz strategy - porter generic model , ansoff matrix
Biz strategy - porter generic model , ansoff matrix
Biz strategy - porter generic model , ansoff matrix
Biz strategy - porter generic model , ansoff matrix
Biz strategy - porter generic model , ansoff matrix
Biz strategy - porter generic model , ansoff matrix
Biz strategy - porter generic model , ansoff matrix
Biz strategy - porter generic model , ansoff matrix
Biz strategy - porter generic model , ansoff matrix
Biz strategy - porter generic model , ansoff matrix
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Biz strategy - porter generic model , ansoff matrix

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MMS 3rd sem strategic management presentation

MMS 3rd sem strategic management presentation

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  • 1. Strategic management
    Group no. 04
    Presentation on:
    Business Level Strategy
  • 2. SCALE AND SCOPE
  • 3.
    • Capacity: - Production capacity of 120000 units in a year
    • 4. Manufacturing:- 700,000 units in a year
    • 5. Reach: - 120 countries through dealership model and partnership with other motor companies
    • 6. Customer: - 1.27 mn units sold for the period 2010-11. (130266 unitsexported.)
    S
    C
    A
    L
    E
  • 7.
    • Product: - 15 brands of car across 150 variants
    • 8. Market :- India , Europe, Latin America,
    • 9. Segment :- hatchback and sedan
    • 10. Geography:- produced at plants in Haryana.
    S
    C
    O
    P
    E
  • 11. PORTER’S GENERIC STRATEGY
    Competitive Advantage
    COST
    DIFFERENTIATION
    BROAD
    Company scope
    NARROW
  • 12. BUSINESS STRATEGY
    GROW LARGER
    HERO MOTOR CORP.
    Brought itself out from the JV with Honda Motorcycle Company.
    downsize
    BAJAJ MOTORS.
    Bajaj motor company shut down its SCOOTER mfg sbu for greater focus on motorcycle market.
  • 13. BUSINESS STRATEGY
    Cont.
    DIVERSIFYING TO NEW MARKET
    Walt Disney moved from producing animated movies to theme parks and vacation properties
    DOMINATE THE NICHE
    Mont Blanc Company with its series of perfectly crafted pens
  • 14. BUSINESS STRATEGY
    Cont.
    OUTSOURCE production process
    Car manufacturers don’t produce tyre. They outsource from other companies. One of the example is Maruti outsource tyre from Bridgestone company.
    Integrate production process
    ITC pioneered the cultivation and development of Leaf Tobaccos in India. ITC buys nearly 50 per cent of all cigarette tobacco types grown in India. The Leaf Tobacco business' partnership with the farmer is also almost a 100 years old. In a spirit that truly embodies the Company's "commitment beyond the market", ITC has helped the Indian farmer grow quality leaf tobaccos and linked him to global markets.
  • 15. BUSINESS STRATEGY
    Cont.
    Become cost leader even if quality sacrifices
    HONDA MOTOR CORP.
    Launches the new bistro sans the regular safety Honda features which are a trademark of the Honda company.
    Become quality leader even if cost sacrifices
    Kobe beef a geographically determined produce from JAPAN
    Extremely highly priced compared to other beef in the world. Each bullock/ castrated bull provides for 470kg or less of beef.
  • 16. BUSINESS STRATEGY
    Cont.
    Drive rivals out of the market
    Apple driving out Samsung from Germany by winning a patent violation case against Samsung in the German courts
    Co-operate with rivals
    Reliance petroleum and British petroleum joint venture to explore KG-6 basin for better productivity.
  • 17. BUSINESS STRATEGY
    Cont.
    Be an innovator
    Model HP Hewlett Packard PhotosmarteStation produced that allow users to access, view and print Web content at any time, anywhere around the house they won the Best Innovation category of computer accessories 2011.
    Be an immitator
    high quality Lexi 5 plastic ball pens to the most reliable customers which are situated all round the nation. These Lexi 5 plastic ball pens are available in market at very competitive prices.
  • 18. ANSOFF MATRIX
    Products
    EXISTING
    NEW
    EXISTING
    markets
    NEW
  • 19. Thank you

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