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Disruptive technology presentation (1)



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  • http://www.gillette.com/content/flash/fusion/en-US/assets/img/manual_front_5blade.pnghttp://static.www.real.com/resources/wp-content/uploads/2012/02/Old_TV_Shows_Now_Online.jpghttp://www.letsgomobile.org/images/news/samsung/led-hd-tv.jpg
  • http://upload.wikimedia.org/wikipedia/commons/thumb/8/83/Wii_console.png/260px-Wii_console.pnghttp://img.izismile.com//img/img2/20090302/bonus/12/old_people_01.jpghttp://www.gameguru.in/images/people-playing-wii-1.jpghttp://tech4teens.files.wordpress.com/2009/10/ps3-250-gb.jpg
  • http://www.advancedtele.com/blog/wp-content/uploads/2011/12/Apple-Digital-Newsstand.jpg
  • http://cws.gtc.edu/departments/Library/Library%20Technology%20Tips%20webpage/floppy.jpg
  • Warner (15%), Universal (30%), Sony (25%), EMI (10%), and Independent labels (20%)Partnering with tech companies to provide free music
  • Hasbro- received intense competition from video games, attempted and failed to transition- Tiger electronics, dropped electronics division in 2009 and moved into tv and movie related merchandiseGM- Hummer not fuel efficient, too big, not safe, last one produced in 2010Kodak- dominated photography industry for 30 years, slow to move to digital photography despite inventing the technology, finally transitioned but was playing wrong game and didn’t adjust to low profit margin in new industry, could not compete, declared bankruptcy earlier this year; no vision for future and wanted to delay move away from film (still making lots of money), Sony, Canon, Fujifilm


  • 1. What is the Difference Between… Sustaining Innovation and Disruptive Innovation
  • 2. Sustaining Innovation • “Doing it Better” • Way For Products to Change • Does Not Create New Growth
  • 3. Disruptive Innovation PS3 vs. Wii• “Playing the Game Differently” • Creates a New Market • Transforms or Destroys Current Market • Products Become ▫ Simpler ▫ More Affordable ▫ More Accessible ▫ Customizable • Drives Growth
  • 4. Technology is Going to Advance and There is No Stopping it, Even if it Ruins an Industry…
  • 5. …The Good News is That it Often Creates a New Industry
  • 6. Companies Either Get on Board…
  • 7. …Or Get Left Behind
  • 8. The Technology Industry
  • 9. VOIP • 35% of Businesses Use VoIP • Allows For One Phone Line • Avoids Long Distance Charges
  • 10. Communication • Post Office to Today • Communication Forms are Merging • Mobile Computing Could Replace Desktops and Notebooks
  • 11. Music Industry’s Current State • Lower Profit Margins • Whatever song you want, whenever you want
  • 12. New Music Industry Business Models • Subscription Services ▫ Pandora, Spotify, Grooveshark • Digital Download Services ▫ Apple iTunes, Amazon MP3 • Partnering With Tech Companies ▫ EMI and Warner • Online Album Promotions ▫ The Killers
  • 13. Ethical Questions • Difference Between Downloading Free Music Versus Listening to Music for Free Over the Radio or Internet? • Is Downloading Free Music Unethical?
  • 14. Name That Disruptive Technology!
  • 15. Disruptive Innovation • Helps Create New Markets • Disrupts an Existing Market and Value Network ▫ Can Take a Few Years or Even Decades • Displaces an Earlier Technology • Unpredictable • Designed for a Different Set of Consumers in a New Market • Lowers Prices in Existing Market
  • 16. AKA Creative Destruction • Leads to Paradigm Shifts ▫ A Change in the Basic Assumptions or System Conditions ▫ Permanently Disrupting the Framework • The Idea of Punctuated Equilibrium With the Emergence of New Eras
  • 17. Where There is Risk, There is Reward
  • 18. The S-Curve
  • 19. The Future of Hollywood • Digital Content • Netflix and Hulu Plus are Looking at Original Content • Consumers are Willing to Pay for Access to Content • Ticket Sales have fallen 200 million since 2002
  • 20. Early Adoption Risks • Picking the Wrong Technology ▫ HD-DVD vs. Blu-ray • Not Following Real Consumer Trends ▫ GM’s Hummer • Further Technological Innovation
  • 21. Late Adopters Kodak Hasbro
  • 22. Major Success Stories Google Apple • Apps • beta releases • Adwords • Reinvention • iPod • iPhone • iPad
  • 23. “You don’t know when the transition period will start. The idea is to understand that it will… and become prepared for it.” -Dr. Timothy Bishop Future Studies, University of Houston
  • 24. Sources • http://clients.ibisworld.com/industryus/Majorcompanie s.aspx?indid=894 • http://www.ksla.com/Global/story.asp?S=12533107 • http://nymag.com/nymetro/news/media/columns/med ialife/6099/ • http://www.theregister.co.uk/2010/03/08/npd_home_ streaming/ • http://www.fool.com/investing/general/2012/06/18/str eaming-music-will-make-your-ears-and-pockets-r.aspx • http://www.hollywoodreporter.com/news/music-film- industries-average-lowest- 167422?utm_source=feedburner&utm_medium=feed&u tm_campaign=Feed%3A+thr%2Fnews+%28The+Holly wood+Reporter+-+Top+Stories%29 • http://articles.businessinsider.com/2011-02- 18/tech/30052663_1_riaa-music-industry-cd-era
  • 25. Sources cont. • http://www.zdnet.com/blog/storage/when-will-the-ipad- replace-desktops/1631 • http://voipstrategy.com/University/VoIP_Benefits.aspx.html • http://voipstrategy.com/University/VoIP_Benefits.aspx.html • http://www.lightreading.com/document.asp?doc_id=190826 • http://www.macworld.com/article/1157817/tv_movie_future .html • http://www.washingtonpost.com/wp- dyn/content/article/2005/11/11/AR2005111101644_2.html • http://myventurepad.com/jeffweinberger/91147/apple%E2% 80%99s-plight-will-disruptive-innovation-make-it-winner • http://www.the-numbers.com/market/