BRAND REVITALISATION Vipin P School of Management & Business Studies; Mahatma Gandhi University; Kottayam;Kerala S4 MBA
Brand Revitalization Strategy employed when a brand has reached maturity and profits begin to decline; approaches to revitalisation may include one or all of market expansion, product modification or brand repositioning. OR A strategy to recapture lost sources of brand equity and identify and establish new sources of brand equity. This may include product modification or brand repositioning.
Cobrands In co branding one or more well known brands are combined in an offer. Each brand sponsor will expect that the other name will strengthen preference or purchase intention. Each brand hopes it might be reaching a new audience by associating with the other brand
Co-branding forms 1. Ingredient Co-branding. Eg; Dell Computers with Intel processors 2. Joint-venture British Airways and Citibank 3.Multiple sponsor co-branding