Use These Common Sense Tips For Effective Search Engine Optimization

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Use These Common Sense Tips For Effective Search Engine Optimization

  1. 1. Do you own a website or blog and want to get the most out of it by increasing your traffic without spending a dime? Then you should look into the world of search engine optimization! Search engine optimization getsmore people to your site for free. Read on to learn how you, too, can do this!
  2. 2. There are limits to what a webmaster should do to optimize search engine indexing. Some strategies for SEO can be pushed too far, resulting in spam-like, content-free web pages. Not only are these kinds of pages not appreciated by visitors, search engines will discount themin results rankings and can even drop a website, entirely, if it appears to use unethical SEO tactics.
  3. 3. Since the primary factor in determining your ranking onsearch engines is the sites that link to you, the best results will be achieved if you get sites that both relevant andalready highly ranked. Basically, part of their high ranking with the search engine transfers over to your site since they link back to you.
  4. 4. All the SEO in the world wont help you if your website host is unreliable! Before you choose a host, check theirreviews to ensure theyre stable and easy to work with. A website that is down is one that is NOT making money. Also make sure they have good customer service. You never know what issue might come up that youll need help with!
  5. 5. If youre writing on a single topic, create a standing pagewith links to the updated content. Often, content will beupdated as time passes, especially in the case of current events. It is best to create a summary page with links tothe latest information and have that page rise to the top of the Search Engine Results Page (SERP).
  6. 6. When striving to increase search engine optimization it isa good idea to sign up for a PPC account with an adcenter.Having a PPC account is a surefire way to get actual search volume for your keywords. A PPC account will give you instant visibility.
  7. 7. In order to maintain your search engine optimization,make sure that you monitor, monitor, monitor. This means always check your search standings and use tools such as Alexa or Google toolbar to keep tabs on your pagerankings. Also keep an eye on your referrer log to pinpoint exactly where your users/viewers are coming from tomake sure to continue to market/advertise in their realm.
  8. 8. Try to use keyword phrases that contain a minimal number of words, two or three would be most desirable. Keyword searches are statistically more likely to containonly two words. Optimize the likelihood that your site will rank high in a search in order to drive bigger results.
  9. 9. You can increase site relevance by creating a presence onlink-sharing sites like Reddit, Digg, and Del.icio.us. Submit your own site, using clever, ironic, or highly distinctive descriptions, but do not spam. You can increase the effectiveness of these sites by actively participating - commenting on other users posts, starting discussions, and sharing links with the community.
  10. 10. Include a range of content on your site including podcasts,videos and social content feeds (from Twitter, for example) to help your search engine optimization. Youll find thatsearch engines place sites with dynamic content higher on search results pages; many sites make the mistake ofthinking links are the only important factor in raising their ranks.
  11. 11. In order to focus on search engine optimization, your keywords and most valuable links might not always be directly on your website. They could very well be in the form of e-mail communications such as through newsletters or zines, or simply word of mouth amongstfriends. Get your links on Facebook and anywhere you canfind a large social group who will raise your page rankings.
  12. 12. Copyright your website! Let others know that the content on your site is truly your own. Search engines take this into consideration for their rating levels, and it also adds rapport for your customers. It lets you establish that youare trustworthy, and that your content is unique and fresh.
  13. 13. Stay as far away from frames and AJAX as possible. Theseprograms, while pretty and flashy, do not allow you to link from them and search engine crawlers cannot read thecontent inside. If you must use them, surround them with relevant content to allow the search engines to make a decision on including your site.
  14. 14. A great tip to increase you search engine optimization is to make sure you are posting on a regular basis. You dont have to post every single day but make sure you areposting around 3-4 times a week. This will keep your blog fresh and keep it active with the search engines.
  15. 15. With these tips at your disposal, you should now be able to utilize proper SEO to get your website more traffic so you can start making more money off of your websitethrough advertisements or sales. Your business or web site will benefit greatly from the improved search ranking youve created.
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