Mastering SEO                                                                                www.pentalog.frMotto: Doing b...
Search engine optimization                 Contents:•   How search engines operate•   Ranking factors•   Search engine fri...
Search engine optimizationSearch engines are answermachines.Their main purpose is to serve the most importantof the most r...
Search engine optimizationFirst law of SEO – “Build websites forhumans, not search engines”.                [Google Webmas...
Search engine optimization   Second [and last ] law of SEO“The worth of a backlink is directly proportionalto the difficu...
Search engine optimization     Ranking factorsOn Site [internal] Off Site [external]JULY 2011        pentalog.com         ...
Search engine optimizationQuality = Relevance + Importance   JULY 2011      pentalog.com              7
Search engine optimizationJULY 2011      pentalog.com              8
Search engine optimization     Domain trust/authority signals•   Name•   Age•   Popularity•   Size•   Hosting•   Link prof...
Search engine optimization                    Link popularity signals•   Global popularity•   Local/Topic specific popular...
Search engine optimization                   Anchor text signals•   Exact keywords•   Stop keywords•   Co-citations•   Goo...
Search engine optimization                   Keyword usage•   Domain name•   URL•   Title tag•   Content•   H1-H6, bold, s...
Search engine optimization    User engagement and social signals•   Click-through•   Time on site•   Bounce-rate•   Number...
Search engine optimizationSEOPyramidof needs  JULY 2011      pentalog.com          14
Search engine optimizationWhat made Uncle G #1?Google’s success recipe – a quality searchresult is one liked by people. He...
Search engine optimization         Personal Searches:•   Location•   Time•   Personal sharing [ego searches]•   Social Sha...
Search engine optimization            Social MediaJULY 2011         pentalog.com          17
Search engine optimization                     Follow-up links:•   http://www.seomoz.org/ SEO articles, tutorials, guides,...
Happy SEO-ing!      www.pentalog.fr  Thank you!                 pentalog.com
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"Mastering SEO" de Radu Plugaru

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"Mastering SEO" de Radu Plugaru

  1. 1. Mastering SEO www.pentalog.frMotto: Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does. By Radu PLUGARU
  2. 2. Search engine optimization Contents:• How search engines operate• Ranking factors• Search engine friendly design• Keyword research• Useful tools and software• Myths and misconceptions• Tracking success [or failure] JULY 2011 pentalog.com 2
  3. 3. Search engine optimizationSearch engines are answermachines.Their main purpose is to serve the most importantof the most relevant search results. JULY 2011 pentalog.com 3
  4. 4. Search engine optimizationFirst law of SEO – “Build websites forhumans, not search engines”. [Google Webmaster Guidelines] JULY 2011 pentalog.com 4
  5. 5. Search engine optimization Second [and last ] law of SEO“The worth of a backlink is directly proportionalto the difficulty of getting it” [A smart man] JULY 2011 pentalog.com 5
  6. 6. Search engine optimization Ranking factorsOn Site [internal] Off Site [external]JULY 2011 pentalog.com 6
  7. 7. Search engine optimizationQuality = Relevance + Importance JULY 2011 pentalog.com 7
  8. 8. Search engine optimizationJULY 2011 pentalog.com 8
  9. 9. Search engine optimization Domain trust/authority signals• Name• Age• Popularity• Size• Hosting• Link profile• Branding• Offline citations JULY 2011 pentalog.com 9
  10. 10. Search engine optimization Link popularity signals• Global popularity• Local/Topic specific popularity• Anchor text• Trust rank• Link neighborhood• Freshness• Social sharing• Link spikes JULY 2011 pentalog.com 10
  11. 11. Search engine optimization Anchor text signals• Exact keywords• Stop keywords• Co-citations• Google bombs• Keyword graph JULY 2011 pentalog.com 11
  12. 12. Search engine optimization Keyword usage• Domain name• URL• Title tag• Content• H1-H6, bold, strong tags• Links• Alt attribute for images JULY 2011 pentalog.com 12
  13. 13. Search engine optimization User engagement and social signals• Click-through• Time on site• Bounce-rate• Number of likes, shares, tweets, comments, +1s• Easy to use, navigate, take action• Linking patterns• Machine learning• Traffic data JULY 2011 pentalog.com 13
  14. 14. Search engine optimizationSEOPyramidof needs JULY 2011 pentalog.com 14
  15. 15. Search engine optimizationWhat made Uncle G #1?Google’s success recipe – a quality searchresult is one liked by people. Hence:Page Rank, Panda, Penguin, Human-edited webdirectories, social signals, user engagement,Sandbox, etc. JULY 2011 pentalog.com 15
  16. 16. Search engine optimization Personal Searches:• Location• Time• Personal sharing [ego searches]• Social Sharing• Previous searches JULY 2011 pentalog.com 16
  17. 17. Search engine optimization Social MediaJULY 2011 pentalog.com 17
  18. 18. Search engine optimization Follow-up links:• http://www.seomoz.org/ SEO articles, tutorials, guides, tools, etc.• https://adwords.google.com/o/KeywordTool keyword research tools• http://www.mattcutts.com/blog/ head of Googles Webspam team• http://www.seobook.com/ SEO articles, tutorials, etc.• http://searchengineland.com/ SEO articles, tools, etc.• http://www.google.com/analytics/ statistics about visits to a website• http://www.opensiteexplorer.org/ free backlink analysis tool• http://www.google.com everything else  JULY 2011 pentalog.com 18
  19. 19. Happy SEO-ing! www.pentalog.fr Thank you! pentalog.com

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