Everything Old is New Again
Tara Thompson
Tami Violette
University of North Carolina Wilmington
The Problem
o Students didn’t know about our services
until they needed them, or worse, AFTER
they needed them.
o Seniors ...
What was our goal?
o To reach new, incoming students.
o To give them a basic understanding of the
technology services avai...
What did we do?
o Formed a committee to discuss the critical
technology information new students need.
o Gathered suggesti...
What did we do?
o Sent information to students over the
summer via a methodical approach.
o Delivered in multiple ways:
o ...
EXAMPLES of Communications
EXAMPLES of Communications
EXAMPLES of Communications
EXAMPLES of Communications
EXAMPLES of Communications
o Branded, pre-loaded
flash drive:
 Distributed at orientations
 Contains information
from ar...
EXAMPLES of Communications
E-mails with a
consistent template
and “sender.”
Survey Results
o Sent a survey out to about 3,370 students in
October and received responses from 536.
o “Which of these m...
Survey Results
o On average, new UNCW students prefer to
receive their technology information:
o E-mail
o Postal mailings,...
Flash Drive Survey Feedback
o Students gave some great feedback for
improvements including:
o More emphasis on the flash d...
Flash Drive Comments
“The flash drive was very helpful in getting ready
for campus computing.”
“i really like the flash dr...
Observations and Comments…
o Faculty Observations
o Student Feedback/Comments:
o “I think things are set up very well alre...
Next Steps
o Continue to reach out to students in
various ways but don’t forget those tried
and true methods of old!
o Cur...
Questions?
Tara Thompson – thompsont@uncw.edu
Tami Violette – violettet@uncw.edu
University of North Carolina Wilmington
Please Provide Your
Feedback!
Tara Thompson
Tami Violette
University of North Carolina Wilmington
Please Provide Your
Feedback!
http://unccause.org/eval
chance to win 8GB iPod nano!
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Everything old is new again

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In a world where everyone seems constantly connected through technology, what is the best way to communicate with new students AND get your message across? After obtaining feedback from current students and student groups, UNCW’s Information Technology Systems Division (ITSD) developed a comprehensive communications plan for incoming students which integrated various methods of communicating, from high tech to low tech options. This layered approach—including printed mailings, thematic e-mails, a flash drive distributed at orientation and more—gave students (and their parents) numerous ways of receiving and processing key technology information over a span of a couple of months before students arrived on campus.

The result: Students arrived at UNCW with more awareness of the technology available to them and their responsibilities concerning safe computing. They also were better informed regarding who to contact for technology assistance when needed. Technology issues that ITSD encountered in the past were minimized.

This presentation will cover specifics on how we came up with our comprehensive plan, our approach to distributing the information and our various communications methods. We will also discuss why sometimes going "high tech" isn't always the answer.

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Everything old is new again

  1. 1. Everything Old is New Again Tara Thompson Tami Violette University of North Carolina Wilmington
  2. 2. The Problem o Students didn’t know about our services until they needed them, or worse, AFTER they needed them. o Seniors were overheard saying, “I never knew you were here,” once they did find us. o E-mails weren’t working.
  3. 3. What was our goal? o To reach new, incoming students. o To give them a basic understanding of the technology services available to them BEFORE they needed them. o To prepare them for our campus technologies and how to get help at the TAC. o To provide information but not overwhelm.
  4. 4. What did we do? o Formed a committee to discuss the critical technology information new students need. o Gathered suggestions from student advisory group. o Broke up info into “bite-sized” chunks. o Came up with a thematic approach of “key information”.
  5. 5. What did we do? o Sent information to students over the summer via a methodical approach. o Delivered in multiple ways: o Postcards and other mailings o E-mail o Pre-loaded Flash Drive
  6. 6. EXAMPLES of Communications
  7. 7. EXAMPLES of Communications
  8. 8. EXAMPLES of Communications
  9. 9. EXAMPLES of Communications
  10. 10. EXAMPLES of Communications o Branded, pre-loaded flash drive:  Distributed at orientations  Contains information from areas across campus  Loaded data on UNCW Web site in case key was lost.  http://uncw.edu/welcomestudents
  11. 11. EXAMPLES of Communications E-mails with a consistent template and “sender.”
  12. 12. Survey Results o Sent a survey out to about 3,370 students in October and received responses from 536. o “Which of these methods did you find helpful?” o 63% - Postcard about their e-mail o 56% - Key Computing Information flyer o 53% - Flyer for Parents o 11% - Didn’t remember
  13. 13. Survey Results o On average, new UNCW students prefer to receive their technology information: o E-mail o Postal mailings, flash drives, Web pages, Facebook and Text Messages o Twitter “Emails work the best. It’s the only thing that I check daily and look for school information. Facebook is for socializing not for finding help. At least for me.”
  14. 14. Flash Drive Survey Feedback o Students gave some great feedback for improvements including: o More emphasis on the flash drive o Distribute it earlier o Suggestions on information to add to drive o Separate items into what you need to know BEFORE coming to the campus and what you may want to keep AFTER you’re a student. o Bigger drives
  15. 15. Flash Drive Comments “The flash drive was very helpful in getting ready for campus computing.” “i really like the flash drive not only for the information already stored on it but it also gave me a place to store my typed notes in case my computer crashes as well as papers.” “I loved getting a flashdrive =)”
  16. 16. Observations and Comments… o Faculty Observations o Student Feedback/Comments: o “I think things are set up very well already. The most important thing, in my opinion, is informing all the freshman of all technology at UNCW, because they really have no idea coming into college.” o “I wouldn’t have known what to bring to campus without the flyer. It was really helpful.”
  17. 17. Next Steps o Continue to reach out to students in various ways but don’t forget those tried and true methods of old! o Currently implementing similar communications for faculty and staff. o Similar layered strategy for upper- classmen?
  18. 18. Questions? Tara Thompson – thompsont@uncw.edu Tami Violette – violettet@uncw.edu University of North Carolina Wilmington
  19. 19. Please Provide Your Feedback! Tara Thompson Tami Violette University of North Carolina Wilmington
  20. 20. Please Provide Your Feedback! http://unccause.org/eval chance to win 8GB iPod nano!

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