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Sex and Media

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This talk is tailored to professional and medical educators who want to enter and last in the online media spaces, though it is applicable to anyone in a genre who wants to make a widely-distributed, …

This talk is tailored to professional and medical educators who want to enter and last in the online media spaces, though it is applicable to anyone in a genre who wants to make a widely-distributed, solid and lasting web presence.

Sex educators comprise a wide spectrum of intention, qualifications and strengths: the common ground we're all treading is navigating evolving technologies and various communication channels. What's right for you, and how do you use it? Whether it's spreading the word about events, creating an online presence, forging a career, crafting a persona (intentional or otherwise), establishing community around a cause, raising awareness, or casting as wide a net as possible to achieve your goals, tech and social media are now essential, useful and our most nimble tools.

With years of experience, nearly ten million downloads of her sex ed podcast and what Forbes calls "omnipresence on the Web", Violet Blue has taken sex education further into mainstream media and culture than anyone thought possible: all while using hacks, sex-positive ethics and friendly guerrilla marketing tactics. In this class, Blue illustrates guidelines and outlines practical planning. Talk includes best practices and theory for sex educators to make sex ed viral, how to create and stay on message, which outlets are best for educators and how to use them effectively and easily, how to spot and take advantage of sex-negative opportunities, reaching teens and earning their attention, and much more.

Published in: Education, News & Politics
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  • Because Slideshare’s ’notes’ function does not work, here are the notes for this slideshow. (I am very disappointed in Slideshare.)

    Sex Ed Media: Making Sex Ed Viral

    WE’RE MORE LIKE BUFFY THAN THE OTHER GIRLS

    What is unique about being a sex educator in the online media landscape: anyone can call themselves a sex educator, talking about sex automatically makes you judged, it’s the only area of media and journalism that is not considered legitimate or fact checked, websites and businesses will shut you down with only a cursory look.

    SOME, MANY, MOST APPLIES TO MEDIA CONSUMPTION

    Understanding online media consumption, including portable devices. Explain that people have individual comfort levels for consuming media. Who is your audience? Don’t say everyone because that’s like saying ’normal’ about sex. Who comes to you? Who is following you? Who responds to you? Then, reverse engineer your audience: what do you see that people need information about the most, that you know well? What would be the best delivery methods to get that to them?

    IDENTIFY YOUR STRENGTHS

    What media is your strength? The strengths of your team members? Writing, audio, visual, information organization, sharing (link, video, photo, news aggregation, music, art, dance, performing), or editing? Sit down and pick your top three strengths. Take your non-sex area of expertise, and apply your sex ed to that area – always have a second area of expertise. Never ever be a one trick pony. Individual use would be for career building. Group use would be for institutions or businesses.

    Both require:

    INTENT

    * Intention. Create a clear statement of intent, or a set of guidelines about what is is that you do, and what is is that you do not do. Do you have a persona; what is public and what is private? Is your group focused around a cause; what do your people do to this effect? What is your message? What is the opposite of your message? You need a definition of intent for your own guidance (when you get tired, stressed, knowked off track) and to make it harder for people to pigeinhole you.

    WHERE

    * Online presence in various outlets. Main outlet is your website (homebase). Strongly recommend own website, but if not then use Wordpress blog or other such as Blogger, Posterous, Tumblr, TypePad. You can use social networking sites but you will limit yourself. Also have presnece on: Facebook, Linkedin, Twitter. What’s right for you, and how do you use it? Auxiliary outlets – this is where media hacking comes in – could include Flickr, YouTube, iTunes, GoodReads, Amazon (Kindle), Tumblr, Posterous, local or national event websites, video community sharing sites (Qik, 12seconds, Robo.to), podcasting communities (PodcastAlley, Libsyn), specific sex networking sites (Fetlife), specific social networking sites (see list on wikipedia). ORGS: decide how the outlets are used and by who in your ogranization. Who uses the Twitter account, who updates Facebook? Assign multiple users with clear parameters to keep the media flowing and interesting. Bridge Twitter to Facebook page to keep constant updates.

    WHO YOU ARE

    * A bio. Long bio (can be a page) and short bio (2 sentences). People and press will need to easily describe you; provide them with a canned response. Put it all on one page, which also has images of you (or a logo) for use on other sites, links to all your online media outlets. Include press quotes, if any.

    VALUE

    * Offer an item of value to visitors that they can reliably get from you. It can be philosophical (’I am a genderqueer sex educator *role model*’), repuation based (screened and maintained links) or actual (advice, entertainment, audio files, reading lists, book reviews, sex information).

    MAKE FRIENDS

    * Allies, never competitors. Support the work of others if it is of value to you. If it’s not, still link, give credit, give props.

    FOLLOW BEST PRACTICES

    Best practices (individual and group): Reputation is everything. The internet is made of people. Be courteous. Do not expect things in return; be prepared to give things away a lot. Be ready to have ideas and things stolen from you; stick around long enough and people will see that you are a source and ripoff artists are always outed. Do not spam anyone, in any form, ever. Always give credit. Always link to people. Be free with compliments and share others’ work. Know that attention is earned, especially with teens. – hack – Create comment profiles on sites you love, even if they don’t apply to your field. A SFSI comment profile on Fleshbot.com, TechCrunch, Amazon, Gawker …? Why not? – hack – Be prepared to be trolled hard, long, and forever. Stay sex positive no matter what. Be honest. Always, always, always take the high road because people will expect you to do the opposite because you are a ’sex person.’ See every negative as an opportunity to explain something.

    Don’t run afoul of the TOS. We *are* talking about sex. Think around the presumption everyone will bring to you that you are here to break the rules, offend, or bring an unwanted surprise because you are a sex person.

    MAKE A MEDIA TREE

    Does your current online presence meet your needs? What needs are not being met? What are your distribution channels? How can you get the most out of them, i.e. can they be linked? How can you keep your online community involvement regular? Relationships require maintenance. Create a complete record of the ways in which you engage with public and businesses in regard to your value item and online presence. Map it out: Create visual tree of media distribution in separate categories (mobile presence, file distribution, all communication with public). Examine existing profiles, ancillary markets and assumed markets. Identify which areas are most challenging to you. Define your needs. Evaluate each area needing attention or improvement, and assign priority levels.

    START A FIRE

    Fire requires three things:

    OXYGEN

    sex-positive ethics don’t quit your day job figure out solutions to timesucks (like canned responses) best practices

    FUEL

    Guidelines: planning, get organized friendly guerrilla marketing tactics create a message and stay on it what are you here to oppose?

    SPARK

    hacks: think differently and creatively when looking at online outlets, don’t dismiss being part of any online outlet. Reach out to places out of the ordinary, like speaking about sex ed at a tech convention. look for heroes and model what you like about them react to current events; take sex negative news and use it as an opportunity find things to argue about, and make the argument fun
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Transcript

  • 1. MAKING SEX ED VIRAL A PRESENTATION BY VIOLET BLUE
  • 2.
    • WE’RE MORE LIKE BUFFY THAN THE OTHER GIRLS
  • 3.
    • SOME, MANY, MOST ALSO APPLIES TO MEDIA CONSUMPTION
    • DON’T BE FACEBOOK NEGATIVE
  • 4.
    • IDENTIFY YOUR STRENGTHS
    • IN SEX ED
    • OUTSIDE SEX ED
    • NEVER BE A ONE TRICK PONYGIRL
  • 5.
    • INTENT
    • CREATE A MESSAGE AND STICK TO IT
  • 6.
    • WHERE
    • YOUR LOCATION DICTATES COMSUMPTION
  • 7.
    • WHO YOU ARE
    • MAKE IT EASY TO CUT AND PASTE YOURSELF
  • 8.
    • VALUE
    • GIVE THEM SOMETHING GOOD TO EAT
  • 9.
    • MAKE FRIENDS
    • THE INTERNET IS MADE OF PEOPLE
  • 10.
    • FOLLOW BEST PRACTICES
    • REPUTATION HAS MORE VALUE THAN MONEY
  • 11.
    • MAKE A MEDIA TREE
    • LOOK AT WHAT YOU HAVE
    • SEE HOW YOU USE IT
    • AND HOW YOU DON’T
  • 12.
    • START A FIRE

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