Mobile Marketing and Social Campaigns

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Learn how mobile and social campaigns reach more people (Violeta - Seminary - Part I).
- Brand advertisers reach the most engaged users by Social Media.
- The average people spends 10 hrs. in social media feeds like Twitter and Facebook every month.
- The interest graph allows for highly accurate targeting based on interests and who we follow.

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Mobile Marketing and Social Campaigns

  1. 1. Mobile MarketingLearn how mobile and social campaigns reach more people Violeta Salas Ago. ‘ 2012
  2. 2. Violeta SalasMobile Marketing seminary notes Computer System Engineer, web developer at TMB Web Technologies focused on mobile marketing and e- commerce development. Before TMB Web Technologies, she worked in Social Media Communications and Marketing Online for the hotel and tourism industry market. Follow her on: Twitter @violeta_sp Facebook https://www.facebook.com/violeta1 Linkedin: http://www.linkedin.com/profile/view?id=42968720&t rk=tab_pro Web site: http://www.timexbra.net
  3. 3. Table of contents:o Mobile ads engage social audienceso Make it simple and powerfulo More users around the worldo % Mobile users in the worldo Mobile users by ageo Ads must be simpleo Ads go anywhereo Social sharing options are built into every ad
  4. 4. Mobile Marketing Mobile ads engage social audiences Brand advertisers reach the most engaged users by Social Media. The average people spends 10 hrs. in social media feeds like Twitter and Facebook every month.
  5. 5. Mobile Marketing Make it simple and powerful Your ads must be simple and powerful messages that appear in the top 50 social applications across all platforms
  6. 6. Mobile Marketing More users around the world Mobile users and BAM in the world Last 6 years +1187.7% +138.2%
  7. 7. Mobile Marketing Mobile users in the world - Regions Asia 51% % America 17% Europa 14% Russia 7% Africa 6% Arabian States 5%
  8. 8. Mobile Marketing Mobile users Age 25-34 35-44 18 -24 >55 <17 45-54
  9. 9. Mobile Marketing Ads must be simple You can also add video Ads must be The interest graph allows for highly accurate targeted using the targeting based on interest graph interests and who we follow
  10. 10. Mobile Marketing Ads go anywhere… Including your website Your Facebook Wall www.timexbra.net https://www.facebook.com/Timexbra …And even your app store page
  11. 11. Mobile Marketing Social sharing options are built into every ad
  12. 12. Mobile Marketing Social sharing options are built into every ad Each share increases the ad’s reach People talking, sharing, liking and posting your ad
  13. 13. Mobile Marketing www.timexbra.net

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