Listen to the data….
figure outwhat’s working:
- Best time to tweet
- Most effective tweets
- Characteristics of most
- Characteristics of highest traffic
From @jamwithkarthik: “What kind of
experiences? Please do let us know, so
that we can assistyou with the same.”
Example:I tweeted bad Tata DoCoMo
Services experience. They responded <
“The keyto successful leadershiptodayis
influence, notauthority.”Ken Blanchard.
Beforeengaging withusers, you should understand
… THEN determine response, speed, etc.
Who are You Talking To?
How? Try tools like “Klout”
Usetools like“Klout” tounderstand
-topics of expertise
Use Influence for:
grow your following.
“Authenticity, honesty,and personal
voice underliemuch of what’s successful on
Relate: Peoplewanttohear &interactwith real voices. Thebest
brands on Twitterare personable&real.
Non-corporate,unique,fun, relatable, responsive.
Twitteris not an advertisement. It is a conversation.
People relate to conversation. Not to advertising and
Broadcast (i.e.TV) Conversation
“I am allforconversation. But youneed to
What “IS” Compelling?
Simpleanswer:Wouldyou wantto gettheseupdatesvia
- Unique content, spin
- Current / real-time focus
- Promotes more than themselves
- Exclusiveaccess: photos, deals, insights
- Conversational: two-wayplatform
- Fun, smart and worththe read
Examples: CompellingBrands (In my opinion)