The Missing Link “Integrating the relationship between TV and the Internet” Ian Gardiner CEO Viocorp 3 May 2010
What is online video? <ul><li>“ video clips have become very popular online”  </li></ul><ul><li>- Wikipedia </li></ul>Thre...
Why is this important? <ul><li>The average US home will consume over 1 terabyte </li></ul><ul><li>of digital content per m...
Why is this important? 90% of all consumer internet traffic will be video by 2013
There’s a revolution going on <ul><li>The broadcast industry’s business model is challenged... </li></ul>Source – Kantar M...
Video value chain
The industry now
No broadcast - zero cost - zero revenue - nobody sees “ Traditional” broadcast - up to $200k - needs time slot on FTA/pay-...
CyclingMasters.tv
CyclingMasters.tv <ul><li>World Masters Track Cycling Championships – 6 day event </li></ul><ul><li>4 camera production </...
March madness <ul><li>11.7 million hours of live streaming </li></ul><ul><li>8.3 million unique users of on-demand video p...
YouTube – Indian Premier League 51 million views from 200 countries
Video source 1 internet Encoder 1 Decoder 1 Video source 2 Encoder 2 Video source 3 Encoder 3 etc Decoder 2 Decoder 3 REMO...
Uses <ul><li>Monetise events which currently have no air time </li></ul><ul><li>In stadium – on the big screen </li></ul><...
Question time <ul><ul><li>Ian Gardiner </li></ul></ul><ul><ul><li>e:  [email_address] </li></ul></ul><ul><ul><li>m: +61 41...
Upcoming SlideShare
Loading in …5
×

The missing link sports broadcasting summit may 2010 ian gardiner

579
-1

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
579
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Overview - this needs to be a snappy and witty overview of the market. Possibly a video Something about YouTube being dumb or similar
  • Something - probably from Ross or similar showing growth in online video consumption Remember - single theme slides and visual imagery for max impact
  • Show chart of print revenue and trauma in that industry
  • Show animated Viostream diagram
  • Triangle diagram
  • The missing link sports broadcasting summit may 2010 ian gardiner

    1. 1. The Missing Link “Integrating the relationship between TV and the Internet” Ian Gardiner CEO Viocorp 3 May 2010
    2. 2. What is online video? <ul><li>“ video clips have become very popular online” </li></ul><ul><li>- Wikipedia </li></ul>Three billion videos are watched online every day
    3. 3. Why is this important? <ul><li>The average US home will consume over 1 terabyte </li></ul><ul><li>of digital content per month.... by 2012 </li></ul>
    4. 4. Why is this important? 90% of all consumer internet traffic will be video by 2013
    5. 5. There’s a revolution going on <ul><li>The broadcast industry’s business model is challenged... </li></ul>Source – Kantar Media
    6. 6. Video value chain
    7. 7. The industry now
    8. 8. No broadcast - zero cost - zero revenue - nobody sees “ Traditional” broadcast - up to $200k - needs time slot on FTA/pay-TV Cost <ul><li>Niche broadcast </li></ul><ul><li>- low-cost, high quality production </li></ul><ul><li>internet technology - streaming and </li></ul><ul><li>user interface </li></ul><ul><li>- monetisation </li></ul>The missing link
    9. 9. CyclingMasters.tv
    10. 10. CyclingMasters.tv <ul><li>World Masters Track Cycling Championships – 6 day event </li></ul><ul><li>4 camera production </li></ul><ul><li>Live broadcast </li></ul><ul><li>Multiple revenue sources: </li></ul><ul><ul><li>Fixed fee </li></ul></ul><ul><ul><li>Pay-per download </li></ul></ul><ul><ul><li>Sponsorship </li></ul></ul>
    11. 11. March madness <ul><li>11.7 million hours of live streaming </li></ul><ul><li>8.3 million unique users of on-demand video player </li></ul><ul><li>600 thousand live viewers of the final </li></ul>
    12. 12. YouTube – Indian Premier League 51 million views from 200 countries
    13. 13. Video source 1 internet Encoder 1 Decoder 1 Video source 2 Encoder 2 Video source 3 Encoder 3 etc Decoder 2 Decoder 3 REMOTE VENUE VIOCORP HQ USERS Live encoders internet TV Mobile Web High quality video signal
    14. 14. Uses <ul><li>Monetise events which currently have no air time </li></ul><ul><li>In stadium – on the big screen </li></ul><ul><li>Fan TV </li></ul><ul><li>Co-consumption – big game on TV, audio call on mobile </li></ul><ul><li>Advertiser-supported live </li></ul><ul><li>User generated live outside broadcasts </li></ul>
    15. 15. Question time <ul><ul><li>Ian Gardiner </li></ul></ul><ul><ul><li>e: [email_address] </li></ul></ul><ul><ul><li>m: +61 412 999 705 </li></ul></ul><ul><ul><li>t: rabbieburns </li></ul></ul>

    ×