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Online Video - State of the Nation December 2011
Online Video - State of the Nation December 2011
Online Video - State of the Nation December 2011
Online Video - State of the Nation December 2011
Online Video - State of the Nation December 2011
Online Video - State of the Nation December 2011
Online Video - State of the Nation December 2011
Online Video - State of the Nation December 2011
Online Video - State of the Nation December 2011
Online Video - State of the Nation December 2011
Online Video - State of the Nation December 2011
Online Video - State of the Nation December 2011
Online Video - State of the Nation December 2011
Online Video - State of the Nation December 2011
Online Video - State of the Nation December 2011
Online Video - State of the Nation December 2011
Online Video - State of the Nation December 2011
Online Video - State of the Nation December 2011
Online Video - State of the Nation December 2011
Online Video - State of the Nation December 2011
Online Video - State of the Nation December 2011
Online Video - State of the Nation December 2011
Online Video - State of the Nation December 2011
Online Video - State of the Nation December 2011
Online Video - State of the Nation December 2011
Online Video - State of the Nation December 2011
Online Video - State of the Nation December 2011
Online Video - State of the Nation December 2011
Online Video - State of the Nation December 2011
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Online Video - State of the Nation December 2011

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Viocorp Online Video Seminar …

Viocorp Online Video Seminar

On Wednesday, 14th December, lock in a half hour to prepare yourself for the year ahead with some of the leading lights in digital media.

Join any of the sessions for the opportunity to engage with some of the industry's trailblazing experts as they bring you up to speed for 2012.

9am - Online Video State of The Nation

The 3 key trends that will impact online video in 2012
Did online video really live up to the hype in 2011?
Moderated by Nick bolton, Media and Entertainment Sector Manager, Viocorp

Guest speaker Amy Weinberger, Vice President of comScore

http://www.viocorp.com/News-Events/December-2011/252.html

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  • In an analysis of Internet traffic – measured as browser-based page views – from ten selected global markets in August 2011, Singapore led in having the highest share coming from non-computer sources (i.e. connected devices and mobile phones) at 7.2 percent. The United Kingdom and United States followed closely, each with 6.8 percent of total Internet traffic coming from mobile and connected devices.Internet traffic is measured here and throughout the paper as browser-based page views going to more than a million domains tagging with comScore from computers, mobile and other connected devices.
  • Among the five markets, Canada showed the highest percentage of non-computer traffic coming from tablets at nearly 40 percent. Singapore followed, with tablets contributing 34.4 percent of non-computer traffic. In Australia, the U.S., and UK, tablets accounted for at least 24 percent of non-computer traffic. Across these markets, nearly 1 in 4 page views made on mobile and connected devices came from a tablet. Other web-enabled devices (which include e-readers, gaming consoles, and other handheld devices) accounted for the smallest share of digital traffic in most markets.
  • - Delivering rich media content to viewers through multiple devices & multiple channels has been one of the key trends of the year so farIn line with the stats we presented earlier on the growth in mobile video, one of the biggest trends we are seeing is demand for video streaming to multiple devices. Clients aren’t thinking about just streaming to desktop but how they can reach an audience on the go as well- Reaching audiences through social media channels and campaign websites has been a key theme as well and we’ll explore that in more detail on the next few slides
  • As part of the Vivid Festival we live streamed video image of the lighting of the Opera House sails into a custom YouTube pageThis was also streamed live into an iPhone app which allowed you to watch from your mobileThis ran live for 10 nights with highlights videos available at other timesCase study to follow
  • NRMA ran a competition in Martin Place over 3 days where contestants had to keep their hand on a VW Golf while performing different tasksThe tasks were decided by viewers voting through Facebook The competition was streamed live into NRMA Facebook page for 3 daysVodafone Pinata challenge allowed viewers to control a robot to hit a PinataThis was live streamed into the Vodafone Facebook page along with controls for the robot arm
  • Transcript

    • 1. Online Video - State of the Nation Nick Bolton Media and Entertainment Sector Manager, Viocorp Amy Weinberger Vice President ANZ, comScore 1
    • 2. Agenda• Introduction• International trends• Local trends• Online video trends• The futureTwitter hashtag: #viocorp 2
    • 3. comScore is a Global Leader in Measuring the Rapidly Evolving DigitalWorld, Blanketing the Globe with a Local Presence 3
    • 4. comScore’s Innovative Approach Revolutionizes Measurement 4
    • 5. comScore History of Leadership and Innovation 5
    • 6. APAC Accounts for Largest Share of Global Online Visitors, but Lags inRelative Engagement Asia Pacific Europe North America Latin America Middle East - Africa Share of Online 41% 26% 15% 9% 9% Visitors Share of Online 29% 30% 25% 9% 7% Minutes Source: comScore Media Metrix, Visitors age 15+ Home/Work Location, October 2011 6
    • 7. Portals Lead as Largest Global Category, Social Networking Accounts for Most Time Top Global Categories by Reach of Unique Visitors Portals 93.8% Search/Navigation 89.3% Social Networking Entertainment 88.8% Accounts for 19% Social Networking 82.4% of all Global OnlineDirectories/Resources 77.2% News/Information 76.0% Minutes, Leading all Retail 71.5% Categories Community 69.3% Technology 67.3% e-mail 64.0% Source: comScore Media Metrix, Visitors Age 15+ Home/Work Location, Worldwide, October 2011 7
    • 8. Today’s Online User in Australia• Averaged 20.6 hours online in October• Consumed more than 1,800 pages of content• Performed 152 search queries• Spent nearly 5 hours social networking• Watched 13.5 hours of online video Source: comScore Media Metrix, Visitors Age 6+ Home/Work Location, Australia, October 2011 8
    • 9. Social Networking Accounts for 1 in Every 5 Online Minutes in AU Top Content Categories in Australia by Share of Top Properties* in Australia by Average Total Online Minutes Minutes per Visitor Social Networking 21.0% Facebook.com 328.3 Entertainment 14.8% Google Sites 193.8 Portals 14.4% Microsoft Sites 165.7 e-mail 5.1% Tumblr.com 137.9 News/Information 4.5% EA Online 77.0Instant Messengers 4.1% Yahoo! Sites 71.4 Community 3.5% eBay 67.3 Games 3.3% Skype 59.4 Search/Navigation 3.0% Bom.gov.au 59.1 Auctions 2.2% Fairfax Media 42.3 Source: comScore Media Metrix, Visitors 6+ Home/Work Location, Australia, October 2011 *Based on Top 100 Properties by Unique Visitors 9
    • 10. 5.3% of Total Internet Traffic Originates from Non-ComputerDevices in Australia Share of Traffic from Non-Computer Devices for Selected Markets Singapore 7.2% United Kingdom 6.8% United States 6.8% Japan 5.8% Australia 5.3% Canada 4.4% Spain 3.9% India 3.7% France 2.3% Non-Computer Device Traffic Brazil 1.0% Source: comScore Device Essentials, August 2011 10
    • 11. Tablets Drive 30% of Non-Computer Traffic in Australia Breakdown of Non-Computer Device Traffic Among Selected Markets Mobile Tablet Other 3.8% 7.7% 7.5% 34.4% 24.7% 28.1% 6.4% 29.7% 13.2% 39.5% 61.8% 67.6% 64.4% 63.9% 47.3% Singapore UK U.S. Australia Canada Source: comScore Device Essentials, August 2011 11
    • 12. Online Video is Global:More than 200 Billion Online Videos Viewed Globally in October Top 5 Global Video Properties by Total Videos Viewed (Billions) Google Sites 88.3 Youku Inc. 4.6 Delivers 2 of Every 5 Videos VEVO 3.7 Viewed Facebook.com 2.6 WorldwideDwango Co., Ltd. 2.5 Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Worldwide, October 2011 12
    • 13. Australia Falls Outside of the Most Engaged Global Video Markets… Selected Markets by Videos per Viewer Selected Markets by Video Viewing Penetration Canada 303.7 Turkey 93.6% U.S. 286.3 Canada 90.9% UK 268.6 Chile 90.2% Turkey 250.7 Argentina 89.6% Germany 250.6 Brazil 89.0% Japan 222.7 Hong Kong 88.9% France 190.1 U.S. 88.0% Spain 171.3 Mexico 87.2%Hong Kong 160.0 France 86.8%Singapore 153.2 Russian Federation 86.8%Australia averages 144.5 videos per viewer Online video reaches 82% of Australia’s web population Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, October 2011 13
    • 14. But Australian Online Video Usage is Growing Quickly Average Hours per Viewer in Australia Average Videos per Viewer in Australia + 75% + 55% 13.5 144.5 93.1 7.7 October, 2010 October, 2011 October, 2010 October, 2011 Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Australia, October 2011 14
    • 15. Duration Moves Upwards as Long-Form TV Content Moves Online Total Online Video Viewing Minutes (MM) in Australia +92% vs. year ago 10,000 in total online video minutes, driven by just 8,000 a 10%increase in unique viewers 6,000 4,000 2,000 0 Oct-2010 Dec-2010 Feb-2011 Apr-2011 Jun-2011 Aug-2011 Oct-2011 Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Australia, October 2011 15
    • 16. Snapshot of Australia’s Online Video Market Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Australia, October 2011 16
    • 17. Males Consume Significantly More Online Video than Females in AU Males in Australia account for…. Average Hours per Viewer Among Demographic Groups 52% of Viewing Audience, but Males Females 24.6 66% of Viewing Minutes 21.0 15.6 12.1 12.4 12.7 9.2 9.9 Females in Australia account for…. 7.4 6.9 48% of Viewing Audience, but 34% of Viewing Minutes Age 15-24 Age 25-34 Age 35-44 Age 45-54 Age 55+ Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Australia, October 2011 17
    • 18. Top Online Video Destinations in Australia Millions of Unique Viewers of Video Content Source: comScore Video Metrix, Viewers Age 15+ Home/Work Location, Australia, October 2011 18
    • 19. In the U.S., 1/3 of Individuals Regularly use the Internet for TVShow Consumption Source: comScore Study: May, 2011, U.S. n = 2832 19
    • 20. Cross-platform Viewers Skew Significantly Younger Source: comScore Study: May, 2011, U.S. n = 2832 20
    • 21. Trends to Watch Top Video Ad Networks in Australia by Top Video Ad Networks in the U.S. by % Potential Reach % Potential Reach 12,000 180,000 72% 73% 10,000 160,000 65%Total Unique Viewers (000) 140,000 57% 58% 58% 57% Total Unique Viewers (000) 8,000 120,000 44% 6,000 100,000 32% 30% 80,000 4,000 60,000 40,000 2,000 20,000 0 0 Google The Video Joost Media BrightRoll SpotXchange Google Tremor Video BrightRoll Break Media Sharethrough: Display Network Video Video Ad Display Video Network Video Network Social Video Network Network Marketplace Network Platform Source: comScore Video Metrix, U.S. and Australia, October 2011 21
    • 22. How to connect content and distribution Viocorp connects content and viewers through innovation 22
    • 23. Reaching audiences across multiple devicesWhat is it ? • Giving viewers a consistent experience across desktop, tablet and mobileWho is doing it ? • CommSec • Sydney Opera House • TonTonHow can Viocorp help you ?• Automatic device detection and support for all major devices• Advice on how best to deliver your content across new platforms 23
    • 24. Reaching audiences across multiple channelsWhat is it ? • Streaming events across YouTube, Facebook, iPhone AppsWho is doing it ? • Vivid Festival Sydney Opera House • TedX Conference • Virgin Mobile • Sky News Federal electionHow can Viocorp help you ? • Viocorp is a YouTube premium partner • Experience of delivering online video into most social media channels 24
    • 25. Reaching audiences across multiple channelsWhat is it ? • Live streaming digital marketing events into Facebook fan pagesWho is doing it ? • NRMA Challenge • Vodafone Pinata Challenge • SonyEricssonXpediaHow we can help you ? • Experience of streaming into Facebook • Live stream from anywhere using liveBOX technology 25
    • 26. The future: The Connected Home - 2007 26
    • 27. The future: The Connected Home - 2015 27
    • 28. 2012 and beyond – IPTV - TonTonProject:• Changed how a country how watches TV• 1 billion ads served in 12 months• Recommendation engine 28
    • 29. Thank You 29

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