Online video in the healthcare sector

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There's an Information Revolution in Healthcare going on right now. Your competitors are using video to deliver information, engage with customers, leverage social networks and shape …

There's an Information Revolution in Healthcare going on right now. Your competitors are using video to deliver information, engage with customers, leverage social networks and shape opinion.

Understand the latest trends in online and mobile video   

Learn how leaders in the Pharmaceutical and Healthcare industry are using video for more effective communication
Hear about successful case studies from Chris Mulham, Producer at Veritas

Watch here:
http://www.viocorp.com/News-Events/Events/239.html

More in: Business , Technology
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  • 1. How online video is revolutionisingHealthcare Communication
    1
  • 2. Audiences are getting younger
    • Over 50% of the world’s population right now is under 30
    They use different forums for information sharing
    • Facebook tops Google for U.S. internet traffic
    • 3. In fact, if Facebook were a country it would be the 3rd largest in the world
    • 4. 50% of mobile internet traffic in the UK is Facebook
    Smart companies are taking advantage of these trends
    80% of companies use social media to attract new recruits
    The way we consume information is changing, and online video is key to this…
    The Information Revolution
    2
  • 5. Consumer Internet Traffic
    3
    Rapid growth in video streaming
    • Online video is by far the fastest growing segment of internet usage
    • 6. Online video will account for >50% of global consumer internet traffic by 2014
    • 7. The global online video audience is now greater than 1 billion
    • 8. 89 million people in the US watch 1.2 billion videos every day
  • Video is expected to overtake broadcast TV by 2019
    4
    Source – The Diffusion Group
  • 9. Mobile devices are accelerating video uptake
    5
  • 10. Apple devices dominating mobile video
    6
    • Mobile video traffic increased by60% in 2010
    • 11. Video streaming will consume 66% of global mobile data by 2014
    • 12. iPads and tablet devices are helping to drive the shift to video viewing online
    • 13. iPads set to overtake all other devices for video consumption by end 2011
    Mobile Internet Traffic
    • Live streaming to iPads and iPhones has now been launched in Australia by Viocorp
  • Apple devices dominating mobile video
    7
  • 14. What about Australia ?
    8
  • 15. YouTube
    9
    YouTube is a huge consumer video portal:
    Over 24 hours of video is uploaded to YouTube every single minute
    2 billion videos are viewed every day on YouTube
    Fantastic distribution platform
    Should form part of your strategy if relevant
    Not a substitute for a professional video management platform
  • 16. Video Usage in Healthcare is Exploding
    10
    Marketing
    • Corporate TV Portals, Product Demos, Digital Press Releases, 3rd Party Media content (TV), Case Studies
    Training
    • Sales training, medical training, Live surgery demonstrations
    Events
    • Conference Presentations, Expert Q&A sessions, Sponsored events,Webcasts / Webinars
    HR/Training
    • Induction videos,Product demos,Software demos,Compliance Training,OH&S Training
    Corporate Communications
    • Corporate videos, Media kits
    Internal Communications
    • Training & Development, Management updates, Town Hall meetings
  • Online video adoption path
    Corporate TV Portals
    Healthcare Firms Video Usage Pattern
    Video Content Management System
    Live Video Webcast
    Video Hosting
    On-Demand Webcast
    $1k - $5k
    $8k - 12k
    $12k - $25k pa
    $25k - $75k pa
    Average Annual Spend
    11
  • 26. TVC
    12
  • 27. Consumer education
    13
  • 28. Thought leadership
    14
  • 29. Education
    15
  • 30. Education
    16
  • 31. Viocorp connects content and viewers through innovation
    How can we help ?
    17
  • 32. Video workflow and communication
    18
  • 33. Department of Prime Minister and Cabinet
  • 34. www.viocorp.com
    20