Online video in the healthcare sector


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There's an Information Revolution in Healthcare going on right now. Your competitors are using video to deliver information, engage with customers, leverage social networks and shape opinion.

Understand the latest trends in online and mobile video   

Learn how leaders in the Pharmaceutical and Healthcare industry are using video for more effective communication
Hear about successful case studies from Chris Mulham, Producer at Veritas

Watch here:

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Online video in the healthcare sector

  1. 1. How online video is revolutionisingHealthcare Communication<br />1<br />
  2. 2. Audiences are getting younger <br /><ul><li>Over 50% of the world’s population right now is under 30 </li></ul>They use different forums for information sharing<br /><ul><li>Facebook tops Google for U.S. internet traffic
  3. 3. In fact, if Facebook were a country it would be the 3rd largest in the world
  4. 4. 50% of mobile internet traffic in the UK is Facebook</li></ul>Smart companies are taking advantage of these trends<br />80% of companies use social media to attract new recruits<br />The way we consume information is changing, and online video is key to this…<br />The Information Revolution<br />2<br />
  5. 5. Consumer Internet Traffic<br />3<br />Rapid growth in video streaming<br /><ul><li>Online video is by far the fastest growing segment of internet usage
  6. 6. Online video will account for >50% of global consumer internet traffic by 2014
  7. 7. The global online video audience is now greater than 1 billion
  8. 8. 89 million people in the US watch 1.2 billion videos every day</li></li></ul><li>Video is expected to overtake broadcast TV by 2019<br />4<br />Source – The Diffusion Group <br />
  9. 9. Mobile devices are accelerating video uptake<br />5<br />
  10. 10. Apple devices dominating mobile video<br />6<br /><ul><li>Mobile video traffic increased by60% in 2010
  11. 11. Video streaming will consume 66% of global mobile data by 2014
  12. 12. iPads and tablet devices are helping to drive the shift to video viewing online
  13. 13. iPads set to overtake all other devices for video consumption by end 2011</li></ul>Mobile Internet Traffic<br /><ul><li>Live streaming to iPads and iPhones has now been launched in Australia by Viocorp</li></li></ul><li>Apple devices dominating mobile video<br />7<br />
  14. 14. What about Australia ? <br />8<br />
  15. 15. YouTube <br />9<br />YouTube is a huge consumer video portal:<br />Over 24 hours of video is uploaded to YouTube every single minute<br />2 billion videos are viewed every day on YouTube<br />Fantastic distribution platform<br />Should form part of your strategy if relevant<br />Not a substitute for a professional video management platform<br />
  16. 16. Video Usage in Healthcare is Exploding<br />10<br />Marketing <br /><ul><li>Corporate TV Portals, Product Demos, Digital Press Releases, 3rd Party Media content (TV), Case Studies</li></ul>Training<br /><ul><li>Sales training, medical training, Live surgery demonstrations</li></ul>Events <br /><ul><li>Conference Presentations, Expert Q&A sessions, Sponsored events,Webcasts / Webinars</li></ul>HR/Training <br /><ul><li>Induction videos,Product demos,Software demos,Compliance Training,OH&S Training</li></ul>Corporate Communications<br /><ul><li>Corporate videos, Media kits</li></ul>Internal Communications<br /><ul><li>Training & Development, Management updates, Town Hall meetings</li></li></ul><li>Online video adoption path<br /><ul><li>Product Demos
  17. 17. eLearnining
  18. 18. Sales Training
  19. 19. Medical Training
  20. 20. Medical device demonstration
  21. 21. Live surgery
  22. 22. Conference / Events
  23. 23. Media Releases
  24. 24. Staff Updates
  25. 25. Online Q&A </li></ul>Corporate TV Portals<br />Healthcare Firms Video Usage Pattern<br />Video Content Management System<br />Live Video Webcast<br />Video Hosting<br />On-Demand Webcast<br />$1k - $5k<br />$8k - 12k<br />$12k - $25k pa<br />$25k - $75k pa<br />Average Annual Spend<br />11<br />
  26. 26. TVC<br />12<br />
  27. 27. Consumer education<br />13<br />
  28. 28. Thought leadership<br />14<br />
  29. 29. Education<br />15<br />
  30. 30. Education<br />16<br />
  31. 31. Viocorp connects content and viewers through innovation<br />How can we help ?<br />17<br />
  32. 32. Video workflow and communication<br />18<br />
  33. 33. Department of Prime Minister and Cabinet<br />
  34. 34.<br />20<br />