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Online video in Financial Services

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This is the powerpoint presentation accompanying a live webcast run by Viocorp in April 2011. …

This is the powerpoint presentation accompanying a live webcast run by Viocorp in April 2011.

Watch the webcast here:
http://www.viocorp.com/News-Events/Events/236.html

- Hear from leaders in your industry about effective use of video communication
- Learn about the latest trends in online video and social media integration
- Understand how mobile devices are changing the way we communicate
- Live Q&A so you can ask questions direct to the exper


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Transcript

  • 1. Online video and the Revolution in Financial Services Communication
    1
    The webcast will commence shortly…
  • 2. Online video and the Revolution in Financial Services Communication
    2
  • 3. Audiences are getting younger
    • Over 50% of the world’s population right now is under 30
    They use different forums for information sharing
    • Facebook tops Google for U.S. internet traffic
    • 4. In fact, if Facebook were a country it would be the 3rd largest in the world
    • 5. 50% of mobile internet traffic in the UK is Facebook
    Smart companies are taking advantage of these trends
    80% of companies use social media to attract new recruits
    The way we consume information is changing, and online video is key to this…
    The Information Revolution
    3
  • 6. Consumer Internet Traffic
    4
    Rapid growth in video streaming
    • Online video is by far the fastest growing segment of internet usage
    • 7. Online video will account for >55% of global consumer internet traffic by 2014
    • 8. The global online video audience is now greater than 1 billion
    • 9. 89 million people in the US watch 1.2 billion videos every day
  • Video is expected to overtake broadcast TV by 2019
    5
    Source – The Diffusion Group
  • 10. Mobile devices are accelerating video uptake
    6
  • 11. Apple devices dominating mobile video
    7
    • Mobile video traffic increased by60% in 2010
    • 12. Video streaming will consume 66% of global mobile data by 2014
    • 13. iPads and tablet devices are helping to drive the shift to video viewing online
    • 14. iPads set to overtake all other devices for video consumption by end 2011
    Mobile Internet Traffic
    • Live streaming to iPads and iPhones has now been launched in Australia by Viocorp
  • Apple devices dominating mobile video
    8
  • 15. What about Australia ?
    9
  • 16. YouTube
    10
    YouTube is a huge consumer video portal:
    Over 24 hours of video is uploaded to YouTube every single minute
    2 billion videos are viewed every day on YouTube
    Fantastic distribution platform
    Should form part of your strategy if relevant
    Not a substitute for a professional video management platform
  • 17. Corporate Video Usage is Exploding
    11
    Investor Relations
    • Results briefings, Investor Day presentations, AGMs, Fund updates, Analyst updates
    Marketing
    • Product Demos, TVCsOnline, Viral adverts,Digital Press Releases,3rd Party Media content (TV, Radio), User Generated Content,Case Studies, Clienttestimonials
    Events
    • Expert Q&A sessions, Thought Leadership seminars, Sponsored events, Conference Presentations,Webcasts / Webinars
    HR/Training
    • Induction videos,Product demos,Software demos,Compliance Training,OH&S Training
    Corporate Communications
    • Corporate videos, Facilities or Plant tours, Media kits
    Internal Communications
    • Training & Development, Management updates, Town Hall meetings
  • Online video adoption path
    Corporate TV Portals
    Financial Services Video Usage Pattern
    Video Content Management System
    Live Video Webcast
    Video Hosting
    On-Demand Webcast
    $1k - $5k
    $8k - 12k
    $12k - $25k pa
    $25k - $75k pa
    Average Annual Spend
    12
  • 27. Internal Communications
    13
  • 28. Internal Communications – Web TV portal
    14
  • 29. Web TV – Thought leadership
    15
  • 30. Web TV – Portal sponsorship
    16
  • 31. Live streaming – thought leadership
    17
  • 32. Banker training (screencasting)
    18
  • 33. Social TV
    19
  • 34. Investor Relations
    20
  • 35. Events
    21
  • 36. Events
    22
  • 37. Cross platform
    23
  • 38. Viocorp connects content and viewers through innovation
    How can we help ?
    24
  • 39. Video workflow and communication
    25
  • 40. 26
    Department of Prime Minister and Cabinet
  • 41. www.viocorp.com
    27