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New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
New Media in Government
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New Media in Government

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  • Triangle diagram
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  • Transcript

    • 1. Web 3.0 and The Future of SocialWeb 3.0 and The Future of Social Media – Public SectorMedia – Public Sector New Media inNew Media in GovernmentGovernment Tuesday 26Tuesday 26thth October 2010October 2010 Tim ChatfieldTim Chatfield Channel & Business DevelopmentChannel & Business Development Viocorp International Pty LtdViocorp International Pty Ltd
    • 2. AgendaAgenda • The online video industry globallyThe online video industry globally • An Australian perspectiveAn Australian perspective • Business & government uses of videoBusiness & government uses of video • Where Viocorp fitsWhere Viocorp fits • Real world examplesReal world examples • Case StudyCase Study -- Department of Education,Department of Education, Employment and Workplace RelationsEmployment and Workplace Relations
    • 3. Total global internetTotal global internet traffictraffic
    • 4. Consumer internetConsumer internet traffictraffic
    • 5. Mobile internet trafficMobile internet traffic
    • 6. Beyond 2014Beyond 2014
    • 7. Australian appetiteAustralian appetite July 2010July 2010 • 4 out of 5 (81%) Australians viewed online4 out of 5 (81%) Australians viewed online videovideo • Australians on average view 7-hoursAustralians on average view 7-hours online video viewed per monthonline video viewed per month • 970,450,000 online videos viewed970,450,000 online videos viewed • Average viewer watched 90.8 videosAverage viewer watched 90.8 videos
    • 8. Australian industryAustralian industry nownow
    • 9. 1st layer - Free1st layer - Free • Free to viewFree to view • Advertising supportedAdvertising supported • Short contentShort content • Tough to monetiseTough to monetise • Tough to controlTough to control • Market shakeout comingMarket shakeout coming
    • 10. 2nd layer –2nd layer – Corporate/GovernmentCorporate/Government • Content viewers will notContent viewers will not pay for contentpay for content • Content owners will payContent owners will pay to have content deliveredto have content delivered • Corporates, government,Corporates, government, sports clubs, churches,sports clubs, churches, etcetc • Brand, stick, engage, buy,Brand, stick, engage, buy, sample, interact, network,sample, interact, network, leverageleverage
    • 11. 3rd layer - Premium3rd layer - Premium • Niche contentNiche content • Content more easilyContent more easily ‘monetised’ ie viewers‘monetised’ ie viewers prepared to pay forprepared to pay for contentcontent
    • 12. 4th layer -4th layer - BroadcastersBroadcasters • Multiple revenue sourcesMultiple revenue sources • Probably a traditionalProbably a traditional broadcast model sittingbroadcast model sitting behind itbehind it ...opens up niche...opens up niche broadcast opportunities...broadcast opportunities...
    • 13. Where Viocorp fits?Where Viocorp fits? Australia’s leading online video streamingAustralia’s leading online video streaming companycompany Approved supplier to federal & stateApproved supplier to federal & state governmentgovernment
    • 14. ViocorpViocorp Australian company founded in 2002Australian company founded in 2002 Currently 72 staff / 2 officesCurrently 72 staff / 2 offices SaaS based philosophy and leverage Akamai’s network 73,000SaaS based philosophy and leverage Akamai’s network 73,000 serversservers Award winning locally and overseas / many world firsts…Award winning locally and overseas / many world firsts… (2020 Summit, Live PM Webchat, Vatican, Live election debate(2020 Summit, Live PM Webchat, Vatican, Live election debate YouTube)YouTube) Strong government relationshipsStrong government relationships FederalFederal PM&C, DEEWR, DBCDE, Tourism AustraliaPM&C, DEEWR, DBCDE, Tourism Australia StateState VIC: DHS, DEECD, DPCD.VIC: DHS, DEECD, DPCD. NSW: RTA, Tourism NSWNSW: RTA, Tourism NSW
    • 15. DirectDirect CommuniCommuni cationcation Control over:Control over: - message- message - timing- timing
    • 16. LiveLive moderatemoderate dd WebchaWebcha tt World 1World 1stst ……
    • 17. Public educationPublic education
    • 18. Industry BriefingsIndustry Briefings
    • 19. Community MeetingsCommunity Meetings
    • 20. CollaborationCollaboration
    • 21. CommunityCommunity ContributionContribution
    • 22. Live WebcastingLive Webcasting
    • 23. Live BoxLive Box
    • 24. InternalInternal CommunicationsCommunications
    • 25. Video,Slides,Twitter,WiVideo,Slides,Twitter,Wi kiki
    • 26. Breaking new ground…Breaking new ground…
    • 27. Web 3.0 / TV 2.0Web 3.0 / TV 2.0
    • 28. ResourcesResources • www.videonuze.comwww.videonuze.com • www.streamingmedia.comwww.streamingmedia.com • www.reelseo.comwww.reelseo.com • www.newteevee.comwww.newteevee.com
    • 29. Question timeQuestion time Tim ChatfieldTim Chatfield tim.chatfield@viocorp.comtim.chatfield@viocorp.com 0414 304 3060414 304 306 Twitter: @timchatfield / @viocorpTwitter: @timchatfield / @viocorp www.facebook.com/viocorpwww.facebook.com/viocorp www.viotv.comwww.viotv.com

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