Metroscreen DIY distribution Wed 29th August

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Imagine having 3 million people see your film or thousands of people paying to download your content. At the next Metro Screen Connect event you can gather together with three industry experts who have helped many independent film projects, TV concepts and online content find and build audiences.

Come along to Metro Screen to hear from practitioners who have been breaking new ground and making their own rules to engage audiences. From DIY screenings to torrent distribution, find out from the experts what works and what doesn’t and where they see the audience building landscape is heading. What are the alternatives to the traditional distribution paths? How do filmmakers connect to an audience?

Speakers include:

John L Simpson, Titan View Media (The jammed, Men’s Group, 33 Postcards)
Ahmend Salama, Creative Director DLSHS (The Tunnel, Cedar Boys)
Nick Bolton, Viocorp, (Australia’s leading internet broadcaster)
Guest moderator - Dean Francis, writer/director

#metroconnect

Venue:

Metro Screen Studio 1
Paddington Town Hall, Cnr Oatley Rd and Oxford St [Oatley Rd entrance, under the Chauvel Cinema], Paddington NSW 2021

When:

6.00 – 8.00pm Wednesday 29th August 2012

Price:

$10 plus booking fee

Published in: Entertainment & Humor
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  • - Delivering rich media content to viewers through multiple devices & multiple channels has been one of the key trends of the year so farIn line with the stats we presented earlier on the growth in mobile video, one of the biggest trends we are seeing is demand for video streaming to multiple devices. Clients aren’t thinking about just streaming to desktop but how they can reach an audience on the go as well- Reaching audiences through social media channels and campaign websites has been a key theme as well and we’ll explore that in more detail on the next few slides
  • Metroscreen DIY distribution Wed 29th August

    1. 1. DIY distributionNick Bolton, Media and Entertainment Manager,Viocorp 6pm – 8pm, Wednesday 29 th August 2012 1
    2. 2. About Me www.nickbolton.com.au 2
    3. 3. Feverpitch Entertainment.com 3
    4. 4. I want to sleep with Tom Stoppard - NAPOLEON 4
    5. 5. About ViocorpAustralian business 10 years oldSydney, Melbourne, Canberra, Singapore75 staff – about 40 engineersPrivately owned, ProfitableLive streamingOnline video platformsWebcasting, Web TV, IPTV, Mobile, TabletRich media advertising 5
    6. 6. How to connect content and distribution Viocorp connects content and viewers through innovation 6
    7. 7. Reaching audiences LIVE across multiple devicesWhat is it ? • Giving viewers a consistent experience across desktop, tablet and mobileWho is doing it ? • Sydney Film Festival • Sydney Opera House • TonTon • Splendour in the Grass – see imageHow can Viocorp help you ?• Automatic device detection and support for all major devices• Advice on how best to deliver your content across new platforms 7
    8. 8. Live streaming – YouTube Symphony 8
    9. 9. Nice Shorts (est 2006, now defunct) 9
    10. 10. Live streaming – The Reef 10
    11. 11. Transmedia – 12 Canoes 11
    12. 12. Distribution Strategy 12
    13. 13. What’s your goal: Audience, Awards, or Money? 13
    14. 14. Festival v OnlinePROS PROSHigh perception that inclusion = good Immediate release after post productionViewed by high level judges and peers Potential global and unlimited audienceAscerning audience at Festival Content immortalised foreverPR and status of badging the film Quick and easy to distributePossible financial rewards / product in kind Instant audience build and feedbackCONS Build body of workExpensive to enter ($50 per go) CONSLow chance of being shortlisted Relies on you to do the marketing and audience buildingIf you are, often overseas so can’t attend Requires multiple content to create audience over timeFew people see it at Festival Limited revenueCan’t distribute online for x months 14
    15. 15. Buy a Domain name at NetRegistry 15
    16. 16. Build a simple website using Wordpress 16
    17. 17. Email marketing – Mail Chimp 17
    18. 18. Create a profile for your short on IMDB 18
    19. 19. Submit to film festivals using Withoutabox 19
    20. 20. Website example (theatre and film project) 20
    21. 21. Short film and behind the scenes 21
    22. 22. DIY monetization 22
    23. 23. Crowd-fund (Pozible.com, Kickstarter.com, Indiegogo.com) 23
    24. 24. Tour the film – StormSurfers 3D 24
    25. 25. Sell your film via short film distribution companies 25
    26. 26. Or go for audience eg YouTube - Channel 26
    27. 27. Monetise using the Dynamo player 27
    28. 28. Distribute cross platform and channel using Distribber 28
    29. 29. Distribber – How it works 29
    30. 30. Aggregators – www.fillim.com 30
    31. 31. Aggregators – www.smh.tv 31
    32. 32. Aggregators – www.mubi.com 32
    33. 33. Long form - YouTube the studio 33
    34. 34. Thank you Nick Bolton, Viocorp T: 02 8007 6200 M: 0412 101726 @viocorp @nickybee99 www.viocorp.comwww.nickbolton.com.au nick.bolton@viocorp.com www.slideshare.net/viocorp 34

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