• Like

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Melbourne Future of Online Video meeting

  • 694 views
Published

Wednesday 10th November 2010 …

Wednesday 10th November 2010
The Wheeler Centre, State Library of Victoria

Ian Gardiner CEO
Nick Bolton, GM Melbourne

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
694
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
22
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. The Future of Online Video Wednesday 10 th November, 2010, The Wheeler Centre, State Library Victoria
  • 2.
    • Education – both ways
    • Meet the team
    • What’s coming
    • New products
    • Case studies
    • Networking
    What’s today all about?
  • 3. Consumer viewing habits
  • 4. Total global internet traffic
  • 5. Consumer internet traffic
  • 6. Consumer video traffic
  • 7. Mobile internet traffic
  • 8. Key points
    • By 2014 Annual global internet traffic will be approaching a zettabyte per annum
    • Almost 66 percent of the world's mobile data traffic will be video
    • Video will exceed 91 percent of global consumer traffic
  • 9. In Australia, July 2010
    • 4 out of 5 Australians viewed online video (81%)
    • Average of 7 hours online video viewed per month
    • 970m online videos viewed per month
    • Average viewer watched 90.8 videos
  • 10. Who we are?
    • Australian business
    • 8 years old
    • Based in Sydney and Melbourne
    • 75 staff – about 40 engineers
    • Privately owned
    • Profitable
  • 11. What we do Viocorp is the connector between content and viewers MOVIES TV CORPORATE USER GENERATED CONTENT VIEWERS COMPUTERS CONNECTED TV MOBILES & DEVICES CONSOLE & STB
  • 12. Who do we do it for?
  • 13. Channel Partners
    • Consulting / Integrators
    • Technology partners
    • Hosting
    • Agencies / Production
  • 14. The Video Platform Market
  • 15. Our development philosophy
    • SAAS
    • Platform Agnostic
    • Scalable
    • User friendly
    • Flexible
  • 16. Our software and solutions
  • 17. Viostream
    • Manage
    • Encode
    • Host
    • Publish
  • 18. Viocast
    • Live and on-demand
    • Registration
    • Synchronise
    • Social TV
  • 19. Future Forums:
    • The Future of Events
    • The Future of Social Networking
    • The Future of Workplace Communications
    • The Future of News Reporting
    • The Future of Entertainment
    • The Future of Sports Broadcasting
    • The Future of Television
  • 20.
  • 21. Vioad & Reporting
    • Property Management
    • Campaign Management
    • Cross promotion
    • Video Pre rolls
    • Video Overlays
    • Video Interactions
    • Companion Ads
    • Inventory Predictions
    • Analytics and Reporting
  • 22. Viomedia
    • Content Management
    • Property Management
    • Publishing Rules
    • Template & Theme Management
    • User Management
    • Competitions and Promotions
    • Multi device delivery
  • 23. Voila - Recommendations Engine
    • Behavioural and system inputs:
    • Device Content meta data
    • Time of day
    • Viewing history
    • Content length
  • 24. Intelligent Media Platform (IMP)
  • 25. VSO - Content Ingestion VSO is the connector between the content source and Viomedia, Vioad, and Voila PLAYOUT CONTENT SOURCE SECURE FTP ASPERA AUTO INGESTION AKAMAI MANAGEMENT CDN (SECURE STREAMING) VIDEO METADATA COMPUTERS CONNECTED TV MOBILES & DEVICES CONSOLE & STB
  • 26.
  • 27. Commercialisation
    • Commercialisation comes before monetisation
    • Brand
    • Engagement
    • Longtail
    • Lead generation
    • Direct Response
      • Subscribe, sample, demo, appointment, forward, feedback, survey, social networks
    • Build content and audience before monetisation
    • Free v Freemium v Premium
  • 28. Monetisation Opportunities
    • Once you have content and audience,
    • PayPerView
    • Subscription
    • Downloads
    • Advertising
    • Sponsorship
    • Syndication
    • Branded content
    • Vouchering
    • Cross promotions
  • 29. What’s coming in Viostream 6
    • Customisable transcoding
    • Improved user permissions and roles
    • Advanced metadata
    • Single sign on across all products
    • Secure streaming
    • Syndication
    • Improved reporting
    • Monetisation (both pay per view and subscription)
    • Notifications
  • 30. What does the future look like?
  • 31. What’s left
    • Sports
    • News
    • Events
    • LIVE
  • 32.
    • Winter Olympics
    • Obama inauguration
    • Michael Jackson Funeral
    • US College Basketball
    • YouTube
    • - U2
    • - Indian Premier League
    • - IT Ministers debate
    Large scale live broadcasts
  • 33. March Madness Case Study
    • 11.7 million hours of live streaming
    • 8.3 million unique users of on-demand video player
    • 600,000 live viewers of the final
  • 34. Introducing
  • 35.  
  • 36.  
  • 37.  
  • 38.  
  • 39. Mary Mackillop Case Study
    • Global event
    • Social TV
  • 40.
    • Nick Bolton, GM Melbourne [email_address] / 0412 101726 / @nickybee99
    • Nick Macpherson, Business Development
    • nick.macpherson@viocorp.com 0409 110967 / @nickmacpherson1
    • Ian Gardiner, CEO [email_address] / 02 8007 6200 / 0412 999705 / @rabbieburns
    • 1 / 1 Cecil Place, Prahran, Melbourne / 03 9005 4400 / www.viocorp.com / @viocorp
    Thank you
  • 41. VSO - Content Ingestion
  • 42. Premium TV - Web Portal
  • 43. Connected TV (Yahoo Widget)
  • 44. iPhone Web Application
  • 45. iPhone Web Application Sample Workflow This is sample workflow to give you an idea of the user experience. The final workflow may be adjusted to suit your audience.
  • 46. iPad - Web Applications
  • 47. Web Portals