Melbourne Future of Online Video meeting

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Wednesday 10th November 2010
The Wheeler Centre, State Library of Victoria

Ian Gardiner CEO
Nick Bolton, GM Melbourne

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Melbourne Future of Online Video meeting

  1. 1. 4 November 2010 JB HiFi | Intelligent Media Platform 1 Wednesday 10th November, 2010, The Wheeler Centre, State Library Victoria The Future of Online Video
  2. 2. 4 November 2010 JB HiFi | Intelligent Media Platform What’s today all about? Education – both ways Meet the team What’s coming New products Case studies Networking
  3. 3. 10 November 2010 The Future of Online Video, Melbourne 2010 3 Consumer viewing habits
  4. 4. 10 November 2010 The Future of Online Video, Melbourne 2010 4 Total global internet traffic
  5. 5. 10 November 2010 The Future of Online Video, Melbourne 2010 5 Consumer internet traffic
  6. 6. 10 November 2010 The Future of Online Video, Melbourne 2010 6 Consumer video traffic
  7. 7. 10 November 2010 The Future of Online Video, Melbourne 2010 7 Mobile internet traffic
  8. 8. 10 November 2010 The Future of Online Video, Melbourne 2010 8 Key points • By 2014 Annual global internet traffic will be approaching a zettabyte per annum • Almost 66 percent of the world's mobile data traffic will be video • Video will exceed 91 percent of global consumer traffic
  9. 9. 10 November 2010 The Future of Online Video, Melbourne 2010 9 In Australia, July 2010 • 4 out of 5 Australians viewed online video (81%) • Average of 7 hours online video viewed per month • 970m online videos viewed per month • Average viewer watched 90.8 videos
  10. 10. 10 November 2010 The Future of Online Video, Melbourne 2010 10 Who we are? Australian business 8 years old Based in Sydney and Melbourne 75 staff – about 40 engineers Privately owned Profitable
  11. 11. 10 November 2010 The Future of Online Video, Melbourne 2010 11 What we do Viocorp is the connector between content and viewers MOVIESMOVIES TVTV CORPORATECORPORATE USER GENERATEDUSER GENERATEDCONTENT VIEWERS COMPUTERSCOMPUTERS CONNECTED TVCONNECTED TV MOBILES & DEVICESMOBILES & DEVICES CONSOLE & STBCONSOLE & STB
  12. 12. 10 November 2010 The Future of Online Video, Melbourne 2010 12 Who do we do it for?
  13. 13. 10 November 2010 The Future of Online Video, Melbourne 2010 13 Channel Partners • Consulting / Integrators • Technology partners • Hosting • Agencies / Production
  14. 14. 10 November 2010 The Future of Online Video, Melbourne 2010 14 TheVideo Platform Market
  15. 15. 10 November 2010 The Future of Online Video, Melbourne 2010 15 Our development philosophy SAAS Platform Agnostic Scalable User friendly Flexible
  16. 16. 10 November 2010 The Future of Online Video, Melbourne 2010 16 Our software and solutions
  17. 17. 10 November 2010 The Future of Online Video, Melbourne 2010 Viostream 17 Manage Encode Host Publish
  18. 18. 10 November 2010 The Future of Online Video, Melbourne 2010 Viocast 18 Live and on-demand Registration Synchronise Social TV
  19. 19. 10 November 2010 The Future of Online Video, Melbourne 2010 19 Future Forums: The Future of Events The Future of Social Networking The Future of Workplace Communications The Future of News Reporting The Future of Entertainment The Future of Sports Broadcasting The Future of Television
  20. 20. 10 November 2010 The Future of Online Video, Melbourne 2010 20
  21. 21. 10 November 2010 The Future of Online Video, Melbourne 2010 21 Vioad & ReportingProperty Management Campaign Management Cross promotion Video Pre rolls Video Overlays Video Interactions Companion Ads Inventory Predictions Analytics and Reporting
  22. 22. 10 November 2010 The Future of Online Video, Melbourne 2010 22 Viomedia Content Management Property Management Publishing Rules Template & Theme Management User Management Competitions and Promotions Multi device delivery
  23. 23. 10 November 2010 The Future of Online Video, Melbourne 2010 23 Voila - Recommendations Engine Behavioural and system inputs: Device Content meta data Time of day Viewing history Content length
  24. 24. 10 November 2010 The Future of Online Video, Melbourne 2010 2424 Intelligent Media Platform (IMP)
  25. 25. 10 November 2010 The Future of Online Video, Melbourne 2010 25 VSO - Content Ingestion VSO is the connector between the content source and Viomedia, Vioad, and Voila PLAYOUT CONTENT SOURCE VIDEOVIDEO METADATAMETADATA SECURE FTPSECURE FTPASPERAASPERAAUTO INGESTION AKAMAIAKAMAI MANAGEMENT COMPUTERSCOMPUTERS CONNECTED TVCONNECTED TV MOBILES & DEVICESMOBILES & DEVICES CONSOLE & STBCONSOLE & STB CDN (SECURE STREAMING)
  26. 26. 10 November 2010 The Future of Online Video, Melbourne 2010 26
  27. 27. 10 November 2010 The Future of Online Video, Melbourne 2010 27 Commercialisation Commercialisation comes before monetisation • Brand • Engagement • Longtail • Lead generation • Direct Response • Subscribe, sample, demo, appointment, forward, feedback, survey, social networks Build content and audience before monetisation Free v Freemium v Premium
  28. 28. 10 November 2010 The Future of Online Video, Melbourne 2010 28 Monetisation Opportunities Once you have content and audience, • PayPerView • Subscription • Downloads • Advertising • Sponsorship • Syndication • Branded content • Vouchering • Cross promotions
  29. 29. 10 November 2010 The Future of Online Video, Melbourne 2010 29 What’s coming inViostream 6 • Customisable transcoding • Improved user permissions and roles • Advanced metadata • Single sign on across all products • Secure streaming • Syndication • Improved reporting • Monetisation (both pay per view and subscription) • Notifications
  30. 30. 10 November 2010 The Future of Online Video, Melbourne 2010 What does the future look like? 30
  31. 31. 10 November 2010 The Future of Online Video, Melbourne 2010 31 What’s left • Sports • News • Events LIVE
  32. 32. 10 November 2010 The Future of Online Video, Melbourne 2010 Large scale live broadcasts Winter Olympics Obama inauguration Michael Jackson Funeral US College Basketball YouTube - U2 - Indian Premier League - IT Ministers debate
  33. 33. 10 November 2010 The Future of Online Video, Melbourne 2010 March Madness Case Study 11.7 million hours of live streaming 8.3 million unique users of on- demand video player 600,000 live viewers of the final
  34. 34. 10 November 2010 The Future of Online Video, Melbourne 2010 Introducing
  35. 35. 10 November 2010 The Future of Online Video, Melbourne 2010
  36. 36. 10 November 2010 The Future of Online Video, Melbourne 2010
  37. 37. 10 November 2010 The Future of Online Video, Melbourne 2010
  38. 38. 10 November 2010 The Future of Online Video, Melbourne 2010
  39. 39. 10 November 2010 The Future of Online Video, Melbourne 2010 Mary Mackillop Case Study Global event Social TV
  40. 40. 10 November 2010 The Future of Online Video, Melbourne 2010 Thank you Nick Bolton, GM Melbourne nick.bolton@viocorp.com / 0412 101726 / @nickybee99 Nick Macpherson, Business Development nick.macpherson@viocorp.com 0409 110967 / @nickmacpherson1 Ian Gardiner, CEO ian.gardiner@viocorp.com / 02 8007 6200 / 0412 999705 / @rabbieburns 1 / 1 Cecil Place, Prahran, Melbourne / 03 9005 4400 / www.viocorp.com / @viocorp
  41. 41. 10 November 2010 The Future of Online Video, Melbourne 2010 VSO - Content Ingestion 41
  42. 42. 10 November 2010 The Future of Online Video, Melbourne 2010 42 Premium TV - Web Portal
  43. 43. 10 November 2010 The Future of Online Video, Melbourne 2010 43 Connected TV (Yahoo Widget)
  44. 44. 10 November 2010 The Future of Online Video, Melbourne 2010 44 iPhone Web Application
  45. 45. 10 November 2010 The Future of Online Video, Melbourne 2010 45 iPhone Web Application Sample Workflow This is sample workflow to give you an idea of the user experience. The final workflow may be adjusted to suit your audience. Sample Workflow This is sample workflow to give you an idea of the user experience. The final workflow may be adjusted to suit your audience.
  46. 46. 10 November 2010 The Future of Online Video, Melbourne 2010 46 iPad - Web Applications
  47. 47. 10 November 2010 The Future of Online Video, Melbourne 2010 47 Web Portals

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