TAP IT NSW Group             Nick Bolton, Viocorp11.20am - 11.50am, Wednesday 9th October 2012   Instiute of Charters Acco...
AGENDA Why online video? How are accounting firms using online video to market themselves? How can you get started? Turnin...
ABOUT VIOCORP Ten years old Sydney, Melbourne, Canberra, Singapore 75 staff, 40 engineers Products  –   Live streaming  – ...
ABOUT FEVERPITCHWe help fund, produce, distribute and monetise content across feature,doco and short film, TV, corporate a...
ABOUT ME
WHY ONLINE VIDEO
LOCAL – MARKETING MAGAZINE
COMMERCIALISATION
COMMERCIALIZATION Branding Engagement Longtail Lead generation Speed to market / geographical dispersion Direct response /...
COMMERCIALIZATION
MONETISATION
MONETIZATION Advertising Sponsorship Pay per view Subscription Downloads Syndication / Licensing Branded content Self funded
ACCOUNTING / FINANCIALSERVICES
EFIC
AZURE GROUP
AZURE GROUP
ALLENS
ENHANCED MEDIA PLAYER – TELSTRA SUPER
WEB TV PORTAL - DELOITTE
HOW DO YOU GET STARTED?
CREATING THE BRIEF  Project overview  Objectives and Marketing Proposition  Target Market  Tone of voice  Timelines  Examp...
THE RUN SHEET (SCRIPT)   First draft   Include creative overview   Audio, video and animations / overlays   Doesn‟t have t...
THE CALL SHEET  Contact Details of Cast and Crew  Location, Parking, Transport  Schedule on the day  Wardrobe  Script  Oth...
LOCATION LOCATION LOCATION  Studio or Boardroom or  On location  Sound  Light  Availability  Bumping in the gear  Dressing...
THE HARDWARE
CAMERA Basic – Flip / iPhone Intermediate - Canon 5D – consumer DSLR with tripod Professional - Outsourced professional
AUDIO Handheld Boom Zoom Lapel mics Outsourced
LIGHTING Natural lighting (golden hour) Soft box LED‟s Outsourced
ACCESSORIES Autocue and teleprompter Batteries Power Gaffer „Quiet Please‟ signs
PREPARING TALENT
STAFF V TALENTSTAFF              TALENTNo cost            CostStaff leave        Image rightsBetter educated    Trained to...
TALENT BRIEF AND RELEASE FORM  Create a Talent Brief eg age, gender, accent  characteristics  If Hired, fee determined by ...
WARDROBE AND MAKE UP  Talent providing own can  be risky  Stripes are your enemy  Gents: Black suits and  black background...
PREPARING THE TALENT  Talk through the production, and go through the  Run Sheet and the Call sheet  What to wear  Rehearsal
PREPARING THE TALENT – DURING THE EVENT  Vocal exercises  Autocue or Interview  Making them at ease  Etiquette on set  The...
HOW TO INSURE SUCCESS?
5 FINAL TIPS FOR HEAD AND SHOULDERSPRODUCTIONS IN BOARDROOM1.   Pre-production is your friend on Production Day2.   Keep p...
Nick Boltonwww.nickbolton.com.aue: nick@feverpitchentertainment.com / nick.bolton@viocorp.comm: 0412 101726t: @nickybee99S...
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Inst Chartered Accountants Australia - Online Video Production

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Wednesday 10th October 2012
Institute of Chartered Accountants, Erskine Street, Sydney

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Inst Chartered Accountants Australia - Online Video Production

  1. 1. TAP IT NSW Group Nick Bolton, Viocorp11.20am - 11.50am, Wednesday 9th October 2012 Instiute of Charters Accountants Australia L9, 33 Erskine Street, Sydney
  2. 2. AGENDA Why online video? How are accounting firms using online video to market themselves? How can you get started? Turning accountants into talent, getting them “camera ready” What you need to think about the ensure success?
  3. 3. ABOUT VIOCORP Ten years old Sydney, Melbourne, Canberra, Singapore 75 staff, 40 engineers Products – Live streaming – Online video platform – Web and IPTV portals – Rich media advertising www.viocorp.com
  4. 4. ABOUT FEVERPITCHWe help fund, produce, distribute and monetise content across feature,doco and short film, TV, corporate and branded content, apps, webseries, theatre and more
  5. 5. ABOUT ME
  6. 6. WHY ONLINE VIDEO
  7. 7. LOCAL – MARKETING MAGAZINE
  8. 8. COMMERCIALISATION
  9. 9. COMMERCIALIZATION Branding Engagement Longtail Lead generation Speed to market / geographical dispersion Direct response / call to action – Subscribe, sample, demo, make appt, forward, feedback, survey, Social networking integration,
  10. 10. COMMERCIALIZATION
  11. 11. MONETISATION
  12. 12. MONETIZATION Advertising Sponsorship Pay per view Subscription Downloads Syndication / Licensing Branded content Self funded
  13. 13. ACCOUNTING / FINANCIALSERVICES
  14. 14. EFIC
  15. 15. AZURE GROUP
  16. 16. AZURE GROUP
  17. 17. ALLENS
  18. 18. ENHANCED MEDIA PLAYER – TELSTRA SUPER
  19. 19. WEB TV PORTAL - DELOITTE
  20. 20. HOW DO YOU GET STARTED?
  21. 21. CREATING THE BRIEF Project overview Objectives and Marketing Proposition Target Market Tone of voice Timelines Examples – good & bad Stakeholders sign offTIP: Treat it as a pilot! Always!
  22. 22. THE RUN SHEET (SCRIPT) First draft Include creative overview Audio, video and animations / overlays Doesn‟t have to be word for word unless using teleprompter Get sign off from stakeholders Film multiple clips in one day 10 x 2 minute clips (short form) better than 1 x 20minute clip (long form)TIP: Discipline yourself to shoot third Thursday of every month
  23. 23. THE CALL SHEET Contact Details of Cast and Crew Location, Parking, Transport Schedule on the day Wardrobe Script Other production notesTIP: Plan for double the time, and provide a „super early‟ call time for each Talent.
  24. 24. LOCATION LOCATION LOCATION Studio or Boardroom or On location Sound Light Availability Bumping in the gear Dressing the setTIP: Be quiet for two minutes during recce – listen to the audio
  25. 25. THE HARDWARE
  26. 26. CAMERA Basic – Flip / iPhone Intermediate - Canon 5D – consumer DSLR with tripod Professional - Outsourced professional
  27. 27. AUDIO Handheld Boom Zoom Lapel mics Outsourced
  28. 28. LIGHTING Natural lighting (golden hour) Soft box LED‟s Outsourced
  29. 29. ACCESSORIES Autocue and teleprompter Batteries Power Gaffer „Quiet Please‟ signs
  30. 30. PREPARING TALENT
  31. 31. STAFF V TALENTSTAFF TALENTNo cost CostStaff leave Image rightsBetter educated Trained to deliverPoor performance Can be too polishedVery slow on set Much quicker on setSlower edit Quicker edit
  32. 32. TALENT BRIEF AND RELEASE FORM Create a Talent Brief eg age, gender, accent characteristics If Hired, fee determined by effort, and rights (Distribution Formats, Region, Mediums, Duration) Talent Release Form. (recommended for staff as well)
  33. 33. WARDROBE AND MAKE UP Talent providing own can be risky Stripes are your enemy Gents: Black suits and black backgrounds Ladies dresses (lapels) and accessories Blue shirts Glasses and reflections Lights and sweat, esp bald
  34. 34. PREPARING THE TALENT Talk through the production, and go through the Run Sheet and the Call sheet What to wear Rehearsal
  35. 35. PREPARING THE TALENT – DURING THE EVENT Vocal exercises Autocue or Interview Making them at ease Etiquette on set The rehearsal and the safetyTIP: Always do an audio read of the script to start off with. And record it.
  36. 36. HOW TO INSURE SUCCESS?
  37. 37. 5 FINAL TIPS FOR HEAD AND SHOULDERSPRODUCTIONS IN BOARDROOM1. Pre-production is your friend on Production Day2. Keep people in room to a minimum and remember the Stakeholders / Director/ Talent etiquette3. Do it conversational Interview style – talent looks off camera4. Always do a Safety5. Create your multimedia assetsAnd treat it as a pilot, and have fun!
  38. 38. Nick Boltonwww.nickbolton.com.aue: nick@feverpitchentertainment.com / nick.bolton@viocorp.comm: 0412 101726t: @nickybee99Slideshow available at www.nickbolton.com.au/tapitViocorp, 2/ 47 Murray Street, Pyrmont, Sydney NSW 2009w: www.viocorp.comt: @viocorpFeverpitch Entertainment: 3 / 2 Hill Street, Surry Hills, Sydney NSW2010w: www.feverpitchentertainment.comt: @feverpitchent
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