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CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'
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CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'

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Published on

Liquid Learning presents the …

Liquid Learning presents the
Chief Marketing Officers Forum
http://tinyurl.com/26b83mu

Viocorp GM Melbourne Nick Bolton presented on Brands as Broadcasters

Featuring case studies on Perrier, JayJays, Redbull, Raboplus, CommSec, Deloitte, ksubi, Kevin Rudd,

Published in: Technology
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  • Triangle diagram
  • Diagram showing 1st layer highlighted
  • Diagram showing 2nd layer highlighted
  • Diagram showing 3rd layer highlighted
  • Diagram showing top layer highlighted
  • Show animated Viostream diagram
  • Diagram showing 2nd layer highlighted
  • Diagram showing 3rd layer highlighted
  • Transcript

    • 1. Brands as Broadcasters Nick Bolton GM Melbourne Viocorp Chief Marketing Officers Forum 22 July 2010
    • 2.  
    • 3.  
    • 4.  
    • 5.  
    • 6.  
    • 7.  
    • 8.  
    • 9.  
    • 10. Total global internet traffic
    • 11. Consumer internet traffic
    • 12. Consumer video traffic
    • 13. Mobile internet traffic
    • 14. Beyond 2014
    • 15.  
    • 16. The industry now
    • 17. 1st layer - Free <ul><li>Free to view </li></ul><ul><li>Advertising supported </li></ul><ul><li>Short content </li></ul><ul><li>Tough to monetise </li></ul><ul><li>Tough to control </li></ul><ul><li>Market shakeout coming </li></ul>
    • 18. 2nd layer - Corporate <ul><li>Content viewers will not pay for content </li></ul><ul><li>Content owners will pay to have content delivered </li></ul><ul><li>Corporates, government, sports clubs, churches, etc </li></ul><ul><li>Brand, stick, engage, buy, sample, interact, network, leverage, </li></ul>
    • 19. 3rd layer - Premium <ul><li>Niche content </li></ul><ul><li>Content more easily ‘monetised’ ie viewers prepared to pay for content </li></ul>
    • 20. 4th layer - Broadcasters <ul><li>Multiple revenue sources </li></ul><ul><li>Probably a traditional broadcast model sitting behind it ...opens up niche broadcast opportunities... </li></ul>
    • 21. Video value chain
    • 22. Commercialisation <ul><li>Brand Duration / Permanence Engagement Post-event follow up Community and networking Speed to market Geographical dispersion Leverage into call to actions – subscribe, try, purchase, join, Lead generation </li></ul>
    • 23. Monetisation <ul><li>Advertising Sponsorship Pay-per-view Subscription Content syndication Cross-platform Branded content </li></ul>
    • 24. What is Viocorp? <ul><li>Australia’s leading online video technology company </li></ul>
    • 25.  
    • 26.  
    • 27. The corporate landscape
    • 28. Corporate.TV
    • 29. Government.TV
    • 30. Live webcasts <ul><li>Interactive </li></ul><ul><li>Lead generation </li></ul><ul><li>Thought leadership </li></ul><ul><li>Technology showcase </li></ul><ul><li>Opportunity to meet panelists </li></ul>
    • 31. Cross platform
    • 32.  
    • 33.  
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    • 35.  
    • 36.  
    • 37.  
    • 38.  
    • 39. Resources <ul><li>www.videonuze.com </li></ul><ul><li>www.streamingmedia.com </li></ul><ul><li>www.reelseo.com </li></ul><ul><li>www.newteevee.com </li></ul>
    • 40. Question time <ul><ul><li>Nick Bolton </li></ul></ul><ul><ul><li>e: nick.bolton @viocorp.com </li></ul></ul><ul><ul><li>m: +61 412 101726 </li></ul></ul><ul><ul><li>t: nickybee99 </li></ul></ul><ul><ul><li>t: viocorp </li></ul></ul>
    • 41.  
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    • 46.  

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