Brands as Broadcasters Nick Bolton GM Melbourne Viocorp Chief Marketing Officers Forum 22 July 2010
 
 
 
 
 
 
 
 
Total global internet traffic
Consumer internet traffic
Consumer video traffic
Mobile internet traffic
Beyond 2014
 
The industry now
1st layer - Free <ul><li>Free to view </li></ul><ul><li>Advertising supported </li></ul><ul><li>Short content </li></ul><u...
2nd layer - Corporate <ul><li>Content viewers will not pay for content </li></ul><ul><li>Content owners will pay to have c...
3rd layer - Premium <ul><li>Niche content </li></ul><ul><li>Content more easily ‘monetised’ ie viewers prepared to pay for...
4th layer - Broadcasters  <ul><li>Multiple revenue sources </li></ul><ul><li>Probably a traditional broadcast model sittin...
Video value chain
Commercialisation <ul><li>Brand Duration / Permanence Engagement Post-event follow up Community and networking Speed to ma...
Monetisation <ul><li>Advertising Sponsorship Pay-per-view Subscription Content syndication Cross-platform Branded content ...
What is Viocorp? <ul><li>Australia’s leading online video technology company </li></ul>
 
 
The corporate landscape
Corporate.TV
Government.TV
Live webcasts <ul><li>Interactive </li></ul><ul><li>Lead generation </li></ul><ul><li>Thought leadership </li></ul><ul><li...
Cross platform
 
 
 
 
 
 
 
Resources <ul><li>www.videonuze.com </li></ul><ul><li>www.streamingmedia.com </li></ul><ul><li>www.reelseo.com </li></ul><...
Question time <ul><ul><li>Nick Bolton </li></ul></ul><ul><ul><li>e:  nick.bolton @viocorp.com </li></ul></ul><ul><ul><li>m...
 
 
 
 
 
 
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CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'

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Liquid Learning presents the
Chief Marketing Officers Forum
http://tinyurl.com/26b83mu

Viocorp GM Melbourne Nick Bolton presented on Brands as Broadcasters

Featuring case studies on Perrier, JayJays, Redbull, Raboplus, CommSec, Deloitte, ksubi, Kevin Rudd,

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  • Triangle diagram
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  • CMO Forum 22 July 2010 - Viocorp 'brands as broadcasters'

    1. 1. Brands as Broadcasters Nick Bolton GM Melbourne Viocorp Chief Marketing Officers Forum 22 July 2010
    2. 10. Total global internet traffic
    3. 11. Consumer internet traffic
    4. 12. Consumer video traffic
    5. 13. Mobile internet traffic
    6. 14. Beyond 2014
    7. 16. The industry now
    8. 17. 1st layer - Free <ul><li>Free to view </li></ul><ul><li>Advertising supported </li></ul><ul><li>Short content </li></ul><ul><li>Tough to monetise </li></ul><ul><li>Tough to control </li></ul><ul><li>Market shakeout coming </li></ul>
    9. 18. 2nd layer - Corporate <ul><li>Content viewers will not pay for content </li></ul><ul><li>Content owners will pay to have content delivered </li></ul><ul><li>Corporates, government, sports clubs, churches, etc </li></ul><ul><li>Brand, stick, engage, buy, sample, interact, network, leverage, </li></ul>
    10. 19. 3rd layer - Premium <ul><li>Niche content </li></ul><ul><li>Content more easily ‘monetised’ ie viewers prepared to pay for content </li></ul>
    11. 20. 4th layer - Broadcasters <ul><li>Multiple revenue sources </li></ul><ul><li>Probably a traditional broadcast model sitting behind it ...opens up niche broadcast opportunities... </li></ul>
    12. 21. Video value chain
    13. 22. Commercialisation <ul><li>Brand Duration / Permanence Engagement Post-event follow up Community and networking Speed to market Geographical dispersion Leverage into call to actions – subscribe, try, purchase, join, Lead generation </li></ul>
    14. 23. Monetisation <ul><li>Advertising Sponsorship Pay-per-view Subscription Content syndication Cross-platform Branded content </li></ul>
    15. 24. What is Viocorp? <ul><li>Australia’s leading online video technology company </li></ul>
    16. 27. The corporate landscape
    17. 28. Corporate.TV
    18. 29. Government.TV
    19. 30. Live webcasts <ul><li>Interactive </li></ul><ul><li>Lead generation </li></ul><ul><li>Thought leadership </li></ul><ul><li>Technology showcase </li></ul><ul><li>Opportunity to meet panelists </li></ul>
    20. 31. Cross platform
    21. 39. Resources <ul><li>www.videonuze.com </li></ul><ul><li>www.streamingmedia.com </li></ul><ul><li>www.reelseo.com </li></ul><ul><li>www.newteevee.com </li></ul>
    22. 40. Question time <ul><ul><li>Nick Bolton </li></ul></ul><ul><ul><li>e: nick.bolton @viocorp.com </li></ul></ul><ul><ul><li>m: +61 412 101726 </li></ul></ul><ul><ul><li>t: nickybee99 </li></ul></ul><ul><ul><li>t: viocorp </li></ul></ul>

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