Master Slide  WEB SITE FUNDAMENTALS … AN INTRODUCTION   FOR BUSINESS OWNERS
Media Available for Business Presence <ul><ul><ul><li>eMail </li></ul></ul></ul><ul><ul><ul><li>Blogs </li></ul></ul></ul>...
Before Developing a Web Site <ul><li>You should have: </li></ul><ul><ul><li>A written  Business Plan   that: </li></ul></u...
Marketing Plan <ul><ul><ul><li>Details your  competitive strategy </li></ul></ul></ul><ul><ul><ul><li>Documents a  pricing...
Techie Stuff - Elements  <ul><li>Technology   </li></ul><ul><li>Terminology </li></ul><ul><li>Internet components </li></u...
Techie Stuff – Terms You must know to communicate: <ul><li>URL </li></ul><ul><li>Domain name </li></ul><ul><li>Banner </li...
Techie Stuff: People Skills - Basic Site Owner (you) Graphic Designer Application Developer For every  web site Primary Co...
Planning:  Your  Web Site’s Use <ul><li>Typical Options: </li></ul><ul><ul><li>Build  awareness  of your brand and product...
Planning: Effective eCommerce <ul><li>If you sell online, see these examples of eCommerce sites with selling-focused navig...
Planning: Identify the  Users <ul><li>You first think of: </li></ul><ul><li>Existing customers </li></ul><ul><li>Potential...
Planning: Two Types of Costs <ul><li>One  time costs -  capitalize </li></ul><ul><ul><ul><li>Web site creation/setup </li>...
Planning:  Sample Costs - 1 <ul><ul><li>For a small  custom  developed site, expect to spend  $1,500 to $7,000 </li></ul><...
Planning:  Sample Cost -2 Domain Name $15-$30  (annually) Hosting Service $8-$200  (monthly) Web Site Development $300-$50...
Planning:  Recurring   Costs  <ul><li>Hosting  of your web site: </li></ul><ul><ul><li>From $4 - $300+ / month  </li></ul>...
Planning: Development Phases Phases Est. % Total Cost % Owner Can Do: 1. Five  Discovery  Steps 30% – 50% 80% - 90% 2. Pro...
Planning:  5 Discovery Steps <ul><li>Five Discovery Steps:   </li></ul><ul><li>Write  Business/Marketing Plan </li></ul><u...
Planning: Creative Brief   <ul><li>#2  Owner completes a “Creative Brief”  </li></ul><ul><li>  A written “business plan” f...
Planning: Business Rules #3  Owner documents  how  the site is to react to various user requests ( “ Business Rules”) Site...
Planning: Look and Feel <ul><li>#4  Owner documents  what  visual impression the site is to  convey to the user. ( “Look a...
Planning: Cost Minimization Steps Est. % Total Cost % Owner Can Do: 1.  Discovery Process 40% – 60% 80% - 90% 2  Programmi...
Acquiring – 2 Decisions <ul><li>The owner has two major decision to make </li></ul><ul><li>in acquiring a web site: </li><...
Acquiring: Development Options <ul><li>Two basic approaches are: </li></ul><ul><li>1.  Do it yourself </li></ul><ul><li>Ca...
Acquiring: 5 Options <ul><li>The 5 ways of acquiring a site are: </li></ul><ul><li>1.0  Self Code </li></ul><ul><li>2.1  S...
Acquiring: 5 Options-Detail <ul><li>(a-description;  b-optimal use;  c-suggested links) </li></ul><ul><li>1.0  Self Code <...
Acquiring: 5 Options-Detail <ul><li>(a-description;  b-optimal use;  c-suggested links) </li></ul><ul><li>2.2  Site-builde...
Acquiring: 5 Options-Detail <ul><li>(a-description;  b-optimal use;  c-suggested links) </li></ul><ul><li>3.0  Professiona...
Acquiring:  Comparison of Options # Options Difficulty 0 – 10 Hard Cost Development/Setup + Hosting/Maint 1.0 You code  8 ...
Acquiring: In-depth Comparison Rank:  0=low  10=High See link for full report:  www.tinyurl.com/SCORE34-Comparison Paramet...
Acquiring: Professional Developers <ul><ul><li>Local Firms: </li></ul></ul><ul><ul><li>Cybervise Limited   </li></ul></ul>...
Acquiring: Developer Contracts <ul><li>Issues to be addressed with your developer:   </li></ul><ul><li>Use a  written  con...
Acquiring: Custom Deliverables  <ul><li>4. Included in the contract deliverables: </li></ul><ul><ul><li>Release  from the ...
Acquisition: Hosting Options # Option A Hosting and maintenance  may  be bundled as a monthly fee with the Site Builder op...
Acquiring: Hosting Variables <ul><li>A hosting company (ISP) provides disk space and access to the net for your web site. ...
Acquisition: : Resources <ul><li>One of the  best  information sites for both owners and developers is:  www.wilsonweb.com...
Site Management: Owner’s Tasks <ul><li>Client Feedback </li></ul><ul><ul><li>Use a separate web site email address  </li><...
Summary <ul><li>Techie Stuff  </li></ul><ul><ul><li>Technology and People Skills </li></ul></ul><ul><li>Planning the Site ...
Owner’s Must-Do List <ul><li>Write a  Business Plan  with a Marketing Plan </li></ul><ul><li>Complete a  Creative Brief   ...
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  • 05/27/11 www.scoreworks.org kkkk
  • 05/27/11 www.scoreworks.org
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  • Web site fundamentals

    1. 1. Master Slide WEB SITE FUNDAMENTALS … AN INTRODUCTION FOR BUSINESS OWNERS
    2. 2. Media Available for Business Presence <ul><ul><ul><li>eMail </li></ul></ul></ul><ul><ul><ul><li>Blogs </li></ul></ul></ul><ul><ul><ul><li>Video (You Tube) </li></ul></ul></ul><ul><ul><ul><li>Audio , RSS (Podcasts) </li></ul></ul></ul><ul><ul><ul><li>Wikis (Wikipedia) </li></ul></ul></ul><ul><ul><ul><li>Social Networks </li></ul></ul></ul><ul><ul><ul><li>Web Sites </li></ul></ul></ul><ul><li>Today’s Focus </li></ul>
    3. 3. Before Developing a Web Site <ul><li>You should have: </li></ul><ul><ul><li>A written Business Plan that: </li></ul></ul><ul><ul><ul><li>Defines core products/services </li></ul></ul></ul><ul><ul><ul><li>Identifies target clients </li></ul></ul></ul><ul><ul><ul><li>Has a 3 year pro forma P+L Statement </li></ul></ul></ul><ul><ul><ul><li>Includes a Marketing/Sales Plan </li></ul></ul></ul><ul><ul><ul><li>Legal organization </li></ul></ul></ul><ul><ul><ul><li>Operating Plan </li></ul></ul></ul><ul><li>SCORE offers </li></ul><ul><li>seminars that </li></ul><ul><li>address </li></ul><ul><li>these issues </li></ul>
    4. 4. Marketing Plan <ul><ul><ul><li>Details your competitive strategy </li></ul></ul></ul><ul><ul><ul><li>Documents a pricing strategy </li></ul></ul></ul><ul><ul><ul><li>Establishes a marketing budget </li></ul></ul></ul><ul><ul><ul><ul><li>brochures, newspaper, web site, promotions </li></ul></ul></ul></ul><ul><ul><ul><li>Defines your web site’s role in your marketing effort </li></ul></ul></ul>
    5. 5. Techie Stuff - Elements <ul><li>Technology </li></ul><ul><li>Terminology </li></ul><ul><li>Internet components </li></ul><ul><ul><li>People </li></ul></ul><ul><ul><li>Skill sets </li></ul></ul>
    6. 6. Techie Stuff – Terms You must know to communicate: <ul><li>URL </li></ul><ul><li>Domain name </li></ul><ul><li>Banner </li></ul><ul><li>ISP </li></ul><ul><li>Search Engine </li></ul><ul><li>Hosting service </li></ul><ul><li>SEO </li></ul><ul><li>PPC </li></ul><ul><li>Organic Search </li></ul><ul><li>SQL </li></ul><ul><li>HTML </li></ul><ul><li>Browser </li></ul><ul><li>Navigation </li></ul><ul><li>Hits </li></ul><ul><li>Page views </li></ul><ul><li>Hyperlink </li></ul><ul><li>CSS </li></ul><ul><li>Flash </li></ul><ul><li>Conversion Rate </li></ul><ul><li>Google analytics </li></ul>Use Google or Wikipedia www.wikipedia.org for definitions:
    7. 7. Techie Stuff: People Skills - Basic Site Owner (you) Graphic Designer Application Developer For every web site Primary Content Provider (On-going) Logic, use of various Programming tools ( On-going) Artistic layout, color, graphics, etc. ( 1 time)
    8. 8. Planning: Your Web Site’s Use <ul><li>Typical Options: </li></ul><ul><ul><li>Build awareness of your brand and product line </li></ul></ul><ul><ul><ul><li>online brochure </li></ul></ul></ul><ul><ul><li>Distribute information that saves staff resources </li></ul></ul><ul><ul><ul><li>hours, location, services </li></ul></ul></ul><ul><ul><li>Build relationships through information gathering </li></ul></ul><ul><ul><ul><li>offer a newsletter or free report in exchange for an email address and other information </li></ul></ul></ul><ul><ul><li>Manage events , using online registration </li></ul></ul><ul><ul><li>Perform e-commerce , sell and deliver product/service </li></ul></ul>
    9. 9. Planning: Effective eCommerce <ul><li>If you sell online, see these examples of eCommerce sites with selling-focused navigation: </li></ul><ul><li>www.realityplusclothing.com </li></ul><ul><li>www.inflatablemadness.com </li></ul><ul><li>www.overstock.com </li></ul><ul><li>www.sophiasstyle.com </li></ul><ul><li>www.designerathletic.com </li></ul>
    10. 10. Planning: Identify the Users <ul><li>You first think of: </li></ul><ul><li>Existing customers </li></ul><ul><li>Potential customers </li></ul><ul><li>But there will be: </li></ul><ul><li>Competitors </li></ul><ul><li>Vendors </li></ul><ul><li>Potential lenders </li></ul><ul><li>Potential investors </li></ul><ul><li>Potential employees </li></ul><ul><li>Existing employees </li></ul><ul><li>Press </li></ul>
    11. 11. Planning: Two Types of Costs <ul><li>One time costs - capitalize </li></ul><ul><ul><ul><li>Web site creation/setup </li></ul></ul></ul><ul><ul><ul><li>Graphics, photos </li></ul></ul></ul><ul><ul><ul><li>Domain name(s), building client databases </li></ul></ul></ul><ul><ul><ul><li>(your time) for site content development </li></ul></ul></ul><ul><li>Recurring operating costs - expense </li></ul><ul><ul><ul><li>Hosting </li></ul></ul></ul><ul><ul><ul><li>Maintenance/modifications </li></ul></ul></ul><ul><ul><ul><li>Web site management ( you or your delegate ) </li></ul></ul></ul><ul><ul><ul><ul><li>Keep content fresh and monitor site </li></ul></ul></ul></ul>
    12. 12. Planning: Sample Costs - 1 <ul><ul><li>For a small custom developed site, expect to spend $1,500 to $7,000 </li></ul></ul><ul><ul><li>Your time: 20 – 100+ hours </li></ul></ul><ul><ul><li>Costs dictated by: </li></ul></ul><ul><ul><ul><ul><li>Whether prepackaged or in-house or custom </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Complexity: brochure ware to a transactional site </li></ul></ul></ul></ul>
    13. 13. Planning: Sample Cost -2 Domain Name $15-$30 (annually) Hosting Service $8-$200 (monthly) Web Site Development $300-$5000+ Site Maintenance $0-$500 (monthly) Search Engine Listing $0-$2000 (annually)
    14. 14. Planning: Recurring Costs <ul><li>Hosting of your web site: </li></ul><ul><ul><li>From $4 - $300+ / month </li></ul></ul><ul><ul><li>depending upon services provided, amount of disk storage needed, data transfer rates, and host-generated statistics </li></ul></ul><ul><li>Technical maintenance: </li></ul><ul><li>$60+/hr for 1 – 4 hrs/ month </li></ul><ul><li>small logic and graphic changes, correct any errors </li></ul><ul><li>Content updates (you as provider, large time demands ) </li></ul><ul><li>provide i ndustry news, “what’s new” articles, photos, </li></ul><ul><li>new products/services/ promotions…etc. </li></ul><ul><li>Your site will live or die on fresh and changing content!!! </li></ul>
    15. 15. Planning: Development Phases Phases Est. % Total Cost % Owner Can Do: 1. Five Discovery Steps 30% – 50% 80% - 90% 2. Programming 20% - 30% 0 - 100% 3. Testing 10% Little 4. Documentation 5% Some 5. Training 5% Some
    16. 16. Planning: 5 Discovery Steps <ul><li>Five Discovery Steps: </li></ul><ul><li>Write Business/Marketing Plan </li></ul><ul><li>2. Complete Creative Brief </li></ul><ul><li>3. Develop Business Rules </li></ul><ul><li>4. Find “ Look and Feel” sites </li></ul><ul><li>5. Assemble documents and pictorial content </li></ul>
    17. 17. Planning: Creative Brief <ul><li>#2 Owner completes a “Creative Brief” </li></ul><ul><li> A written “business plan” for a web site </li></ul><ul><li>See a completed and blank for example at: </li></ul><ul><li>www.tinyurl.com/SCORE34-CreativeBrief </li></ul><ul><ul><ul><li>Project description, goals, team assigned </li></ul></ul></ul><ul><ul><ul><li>Primary objectives </li></ul></ul></ul><ul><ul><ul><li>Target market </li></ul></ul></ul><ul><ul><ul><li>Specific functional and content requirements </li></ul></ul></ul><ul><ul><ul><li>Available text and graphics </li></ul></ul></ul><ul><ul><ul><li>Project timeline </li></ul></ul></ul><ul><ul><ul><li>Project budget </li></ul></ul></ul>
    18. 18. Planning: Business Rules #3 Owner documents how the site is to react to various user requests ( “ Business Rules”) Site User User Needs How Site will Respond What you will Provide Developer 1 2 3 4 Potential Customer See your selection of dress shirts Shows illustrated price list Catalog information, pictures (jpeg), text and other supporting information from sales materials
    19. 19. Planning: Look and Feel <ul><li>#4 Owner documents what visual impression the site is to convey to the user. ( “Look and Feel” ) </li></ul><ul><ul><ul><li>Evaluate sites of competitors </li></ul></ul></ul><ul><ul><ul><li>Find five sites , competitors or not, that appeal to you visually </li></ul></ul></ul><ul><ul><ul><li>Write down what “specifically” was the desired feature </li></ul></ul></ul><ul><li>#5 Owner assembles site content and graphics </li></ul><ul><li>( brochures, customer pictures, logos, price listsetc) </li></ul><ul><ul><li>OWNER establishes, Developer implements </li></ul></ul>
    20. 20. Planning: Cost Minimization Steps Est. % Total Cost % Owner Can Do: 1. Discovery Process 40% – 60% 80% - 90% 2 Programming 20% - 30% 0% 3. Testing 10% Little 4. Documentation 5% Some 5. Training 5% Some
    21. 21. Acquiring – 2 Decisions <ul><li>The owner has two major decision to make </li></ul><ul><li>in acquiring a web site: </li></ul><ul><li>1. How do I get the site developed? </li></ul><ul><li>2. Where do I have my site hosted? </li></ul>
    22. 22. Acquiring: Development Options <ul><li>Two basic approaches are: </li></ul><ul><li>1. Do it yourself </li></ul><ul><li>Can I spare the time from my core business? Do I have the skills/money? Do I want the site to look “home-made?” </li></ul><ul><li>2. Hire a professional web developer </li></ul><ul><ul><li>Do I have the money to hire someone? </li></ul></ul>
    23. 23. Acquiring: 5 Options <ul><li>The 5 ways of acquiring a site are: </li></ul><ul><li>1.0 Self Code </li></ul><ul><li>2.1 Site-builder Kit (Free “cheap”) </li></ul><ul><li>2.2 Site-builder Kit (Fee based - General) </li></ul><ul><li>2.3 Site-builder Kit (Fee based - Industry specific) </li></ul><ul><li>3.0 Professionally Developed </li></ul>
    24. 24. Acquiring: 5 Options-Detail <ul><li>(a-description; b-optimal use; c-suggested links) </li></ul><ul><li>1.0 Self Code </li></ul><ul><li>a. You make site yourself using either/or HTML, CSS or a development language (Front Page, Dreamweaver). Hosting will be additional cost. </li></ul><ul><li>b. You have time, money and skill or a geek-web friend </li></ul><ul><li>c. See for free web development tools: Online help available </li></ul><ul><li>NOTE: most of the site-builder kits below are more difficult to get graphics placed where you want them on the page. </li></ul><ul><li>2.1 Site-builder Kit (FREE/cheap) </li></ul><ul><li>a. Use a web based kit that has no set up nor hosting cost by the provider, but MAY have provider advertising around your site; perhaps even show in the site URL or require upgrades for more features. Site Builders are drag and drop. </li></ul><ul><li>b. For the non-technical beginner who simply wants to get the experience of trying out a site and/or does not mind the ads. </li></ul><ul><li>c. See: Microsoft Office Live , Wix ; www.g oogle.com/sites </li></ul>
    25. 25. Acquiring: 5 Options-Detail <ul><li>(a-description; b-optimal use; c-suggested links) </li></ul><ul><li>2.2 Site-builder Kit (FEE based – GENERAL USAGE) </li></ul><ul><li>a. Has a small setup fee ( $0 - $100 ) and a hosting fee ($20 - $80/mo). Costs may vary by # pages or usage or features engaged. Usually has a free trial. </li></ul><ul><li>b. For the non-technical beginner who needs an inexpensive starter site without ads. </li></ul><ul><li>c. Typical: www.coolbuild.com www.Homestead.com www.godaddy.com </li></ul><ul><li>www.samsbiz.com www.dexaweb.com www.weebly.com www.doodlekit.com Yahoo! www.coffeecup.com </li></ul><ul><li>2.3 Site-builder Kit (FEE based – INDUSTRY SPECIFIC) </li></ul><ul><li>a. Has a setup fee ( $100 - $500) and a hosting fee ($20 - $80/mo). Costs may vary by # pages or usage or features engaged. Usually has a free trial. </li></ul><ul><li>b. For the non-technical beginner who needs an industry web site with industry specific features. Provider usually has many many custom “looks” to chose from and often pre-developed free content aimed at the site user. Has spent $$ to provide graphic layouts options </li></ul><ul><li>c. Examples: for Church: www.webmedly.com </li></ul><ul><li>for Veterinarian: www.vetmatrix.com [great example of metrics options] </li></ul>
    26. 26. Acquiring: 5 Options-Detail <ul><li>(a-description; b-optimal use; c-suggested links) </li></ul><ul><li>3.0 Professionally Developed </li></ul><ul><li>a. Site requires professional and multiple skills for desired result. Development costs ($500 - $20,000) based on # pages, logic complexity and features required. Monthly maintenance fees ($50 - $300) and hosting fees ($20 - $80/mo). </li></ul><ul><li>b. Used when: you need a very unique look/feel is desired; over 50 pages; complex eCommerce steps; uses video, audio and animated graphics; requires integration with other business software (accounting, inventory, CRM – clients volunteers, donors, vendors, employee passwords); owner desires advice based on education and experience of a professional for graphic look, layout and navigation, SEO tuning, use of data base storage. </li></ul><ul><li>c. Suggested developers on upcoming slide, but ask five friends for recommendations </li></ul>
    27. 27. Acquiring: Comparison of Options # Options Difficulty 0 – 10 Hard Cost Development/Setup + Hosting/Maint 1.0 You code 8 - 10 $100- $1,000 Hosting extra Lots hours 2.1 Site Builder - Free 7 - 9 $300 - $1,000 Hosting + maint included? 2.2 Site Builder – FEE General 5 - 7 $10 - $500 Hosting + maint Included 2.3 Site Builder – FEE Industry Specific 2 - 5 $100 - $500 Hosting + maint included 3.0 Use professional developer 1 $500 - $20,000 Hosting + maint extra
    28. 28. Acquiring: In-depth Comparison Rank: 0=low 10=High See link for full report: www.tinyurl.com/SCORE34-Comparison Parameters/Features of Way (7 of 24 ) 1.0 You Code 2.1 Free 2.2 FEE -General 2.3 FEE-Industry 3.0 Prof 1 Cost 7 + time 2 3 4 8-10 2 Personal URL Y ?? Y Y Y 3 Tech Skill Required 10 2 3 3 1 4 Implementation Time - wks 20+ 1 wk 1 wk 2 wks 10-20 wk 5 You have access to HTML? Y 2 2 2 Y 6 SEO provided You do it 2 4 6 10 7 Google Analytics Possible You do it 1 2 6 10
    29. 29. Acquiring: Professional Developers <ul><ul><li>Local Firms: </li></ul></ul><ul><ul><li>Cybervise Limited </li></ul></ul><ul><ul><li>- www.cyberviselimited.com (513) 351-6710 </li></ul></ul><ul><ul><li>Go-Concepts </li></ul></ul><ul><ul><li>- www.go-concepts.com (888) 664-6938 </li></ul></ul><ul><ul><li>  Web Feat </li></ul></ul><ul><ul><li>- www.webfeat.net (513) 272-3328 </li></ul></ul><ul><ul><li>  </li></ul></ul><ul><ul><li>Core Five </li></ul></ul><ul><ul><li>- www.corefive.com (513) 723-0101  </li></ul></ul>
    30. 30. Acquiring: Developer Contracts <ul><li>Issues to be addressed with your developer: </li></ul><ul><li>Use a written contract </li></ul><ul><li>Establish the development price, handling of changes and extras, project schedule, and maintenance costs </li></ul><ul><li>Establish a payment schedule </li></ul><ul><ul><li>Partial payments at milestones </li></ul></ul><ul><ul><li>Withhold final 10% until after training and 30 days of successful operation </li></ul></ul>
    31. 31. Acquiring: Custom Deliverables <ul><li>4. Included in the contract deliverables: </li></ul><ul><ul><li>Release from the developer so that you both own the code – copyright issues </li></ul></ul><ul><ul><li>Assurance that the developed package is portable to other hosting sites. </li></ul></ul><ul><ul><li>Documentation , and keys to all security systems (user names, passwords , etc.) </li></ul></ul><ul><ul><li>Contact information for customer support </li></ul></ul><ul><ul><ul><li>Guaranteed response time for support </li></ul></ul></ul>
    32. 32. Acquisition: Hosting Options # Option A Hosting and maintenance may be bundled as a monthly fee with the Site Builder options 1 Free Hosting: BraveNet , FreeSite Generally ad-supported 2 Basic Hosting (from $2.95/mo.): Cheap Reliable Website Hosting , 123 3 Premium Hosting: GoDaddy , IXWebHosting Add ecommerce, provide a secure site
    33. 33. Acquiring: Hosting Variables <ul><li>A hosting company (ISP) provides disk space and access to the net for your web site. </li></ul><ul><li>A variety of issues to be considered include: </li></ul><ul><ul><li>The ability to grow (scalable) </li></ul></ul><ul><ul><li>Daily back-up of site </li></ul></ul><ul><ul><li>Technical support </li></ul></ul><ul><ul><li>Email accounts </li></ul></ul><ul><ul><li>Online shopping carts </li></ul></ul><ul><ul><li>Secure server </li></ul></ul><ul><ul><li>Traffic statistics </li></ul></ul><ul><ul><li>FrontPage extensions </li></ul></ul><ul><ul><li>Uptime </li></ul></ul><ul><li>Note: all other issues being equal, choose a host in your area as that my improve your being found on a search that includes physical location details: city, state, county etc </li></ul><ul><li>Compare details by searching on “web hosting” and reading the details. </li></ul>
    34. 34. Acquisition: : Resources <ul><li>One of the best information sites for both owners and developers is: www.wilsonweb.com </li></ul><ul><li>Helpful resources include: </li></ul><ul><li>www.wilsonweb.com/worksheet/pkg-con.htm </li></ul><ul><li>[ blank web site design contract ] </li></ul><ul><li>www.wilsonweb.com/worksheet/pageplan.htm </li></ul><ul><li>[ blank web site planning worksheet ] </li></ul><ul><li>www.wilsonweb.com/worksheet/store-worksheet.htm </li></ul><ul><li>[ blank online store planning worksheet ] </li></ul><ul><li>Also see: www.techsoup.com for general articles. </li></ul>
    35. 35. Site Management: Owner’s Tasks <ul><li>Client Feedback </li></ul><ul><ul><li>Use a separate web site email address </li></ul></ul><ul><ul><li>Respond daily! </li></ul></ul><ul><li>Content management </li></ul><ul><ul><li>Change 20% of site content per month </li></ul></ul><ul><li>Site Management </li></ul><ul><ul><li>Avoid “linkrot” – check each link monthly </li></ul></ul><ul><ul><li>Analyze traffic (hits by day/week/month, etc.) </li></ul></ul>
    36. 36. Summary <ul><li>Techie Stuff </li></ul><ul><ul><li>Technology and People Skills </li></ul></ul><ul><li>Planning the Site </li></ul><ul><ul><li>Uses/Users, Costs and Process </li></ul></ul><ul><li>Acquisition of Site </li></ul><ul><ul><li>Make or Buy: Development and Hosting </li></ul></ul><ul><li>Site Management </li></ul><ul><ul><li>Site Content/Site Maintenance </li></ul></ul>
    37. 37. Owner’s Must-Do List <ul><li>Write a Business Plan with a Marketing Plan </li></ul><ul><li>Complete a Creative Brief </li></ul><ul><li>Document the Business Rules on worksheet </li></ul><ul><li>Assemble sample web content : brochures, product/service information, and pictures </li></ul><ul><li>Identify five web sites with a “Look and Feel” that you particularly like </li></ul><ul><li>Use a written contract with a web developer </li></ul><ul><li>Get a SCORE counselor ! </li></ul>
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