GUIDED Social Media Plan<br />Social Media for Entrepreneurs<br />6 -Step Action Plan<br />Simplifying Success with Online...
Overwhelmed by the social scene?<br />
Create a plan for your online marketing<br />
1. Objectives<br />Why start?<br />
What are your objectives?<br /><ul><li>To engage your audience by asking for customer feedback
To demonstrate your expertise with articles and posts
To make people feel comfortable buying from you
To brag about your company
To increase your standings in search engines
To conduct cheap market research by using surveys & polls
To have others cross-promote your company with inbound links</li></ul>Which ones apply to you?<br />
2. Message<br />What do you want to say?<br />
What is your message?<br /><ul><li>What do you want your company to be known for?
Why are you an expert in your subject matter or industry?
Why should people care about what your company has to offer?
What are the benefits to the visitor?
What are your company’s strengths?
What is the key message of your social media plan?</li></ul>Have you written your message?<br />
3. Audience<br />Who are you talking to?<br />
Which keywords will you use to describe your target audience?<br /><ul><li>What job functions do they have?
Where do they live?
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  • Let’s start with the GUIDED Social Media Plan. What are your objectives? What do you hope to achieve as the result of investing time into online marketing?
  • “You may connect with Guided Business Plan via Facebook, LinkedIn and Twitter. Guided Business Plan hosts online 2-hour webinars for business plans and social media plans.”
  • Guidedsocialmediaplan 6steps 110615195136 Phpapp01

    1. 1. GUIDED Social Media Plan<br />Social Media for Entrepreneurs<br />6 -Step Action Plan<br />Simplifying Success with Online Marketing<br />GuidedBusinessPlan.com | GUIDED Social Media Plan webinars are available<br />
    2. 2. Overwhelmed by the social scene?<br />
    3. 3. Create a plan for your online marketing<br />
    4. 4. 1. Objectives<br />Why start?<br />
    5. 5. What are your objectives?<br /><ul><li>To engage your audience by asking for customer feedback
    6. 6. To demonstrate your expertise with articles and posts
    7. 7. To make people feel comfortable buying from you
    8. 8. To brag about your company
    9. 9. To increase your standings in search engines
    10. 10. To conduct cheap market research by using surveys & polls
    11. 11. To have others cross-promote your company with inbound links</li></ul>Which ones apply to you?<br />
    12. 12. 2. Message<br />What do you want to say?<br />
    13. 13. What is your message?<br /><ul><li>What do you want your company to be known for?
    14. 14. Why are you an expert in your subject matter or industry?
    15. 15. Why should people care about what your company has to offer?
    16. 16. What are the benefits to the visitor?
    17. 17. What are your company’s strengths?
    18. 18. What is the key message of your social media plan?</li></ul>Have you written your message?<br />
    19. 19. 3. Audience<br />Who are you talking to?<br />
    20. 20. Which keywords will you use to describe your target audience?<br /><ul><li>What job functions do they have?
    21. 21. Where do they live?
    22. 22. Which industry are they in?
    23. 23. What is their age range?
    24. 24. What is their income range?
    25. 25. How comfortable are they with social media?
    26. 26. How often are they online?
    27. 27. Which social media platforms do they use?
    28. 28. How often do they use mobile technology?</li></ul>Which attributes apply to your target audience?<br />
    29. 29. 4. Content<br />What do you want to share?<br />
    30. 30. What type of content will you share?<br /><ul><li>Do you have books you want to promote with excerpt downloads?
    31. 31. Do you have videos of your product or service?
    32. 32. Do you host events regularly?
    33. 33. Do you have presentations to share?
    34. 34. Do send out eblasts or newsletters?
    35. 35. Do you have a blog?
    36. 36. Do you have coupons, promo codes or QR codes?</li></ul>Which content types will you use?<br />
    37. 37. 5. Implementation<br />Where will you be?<br />
    38. 38. Which websites will you use to connect with your audience?<br /><ul><li>Social Networks: Facebook, LinkedIn, Biznik
    39. 39. Blogs: Twitter, WordPress
    40. 40. Review Sites: Yelp
    41. 41. Events: EventBrite
    42. 42. Document Sharing: DocStoc, SlideShare
    43. 43. Directories: MerchantCircle, CitySearch</li></ul>Which websites will you use?<br />
    44. 44. 6. Reporting<br />Measuring your results<br />
    45. 45. What can you use to measure the success of your campaign?<br /><ul><li>Dashboards: Nutshellmail.com SocialOomph.com TweetDeck.comHootsuite.com
    46. 46. Tracking: Google AnalyticsFacebook InsightsKlout.com
    47. 47. Automation:Shareaholic.comFriendBinder.com</li></ul>Which reporting tools will you use?<br />
    48. 48. Summary<br />Where will you be?<br />
    49. 49. Social Media Plan | 6 Steps<br />Objectives<br />Message<br />Audience<br />Content<br />Implementation<br />Reporting<br />
    50. 50. GUIDED Social Media Plan toolbar….<br />Resources for your browser…<br />Download a free toolbar with online resources for your social media campaign. <br />Visit link below to download.<br />http://guidedsocialmedia.ourtoolbar.com<br />
    51. 51. GUIDED Social Media Plan Book<br />Comprehensive workbook<br />to create a detailed social media campaign<br />$59.95<br />Save $10 with this presentation<br />Promo Code: SummerInspiration<br />The GUIDED Social Media Plan is available for pre-sale at guidedbusinessplan.com<br />Discount valid until August 31, 2011.<br />The GUIDED Business Plan is available at guidedbusinessplan.com, amazon.com, barnesandnoble.com<br />
    52. 52. Connect with us online….<br />
    53. 53. Guided Business Plan Blog<br />Stay connected with entrepreneur inspiration.<br />guidedbusinessplan.wordpress.com<br />

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