Guidedsocialmediaplan 6steps 110615195136 Phpapp01

GUIDED Social Media Plan
Social Media for Entrepreneurs
6 -Step Action Plan
Simplifying Success with Online Marketing
GuidedBusinessPlan.com | GUIDED Social Media Plan webinars are available

Overwhelmed by the social scene?

Create a plan for your online marketing

1. Objectives
Why start?

What are your objectives?
To engage your audience by asking for customer feedback
To demonstrate your expertise with articles and posts
To make people feel comfortable buying from you
To brag about your company
To increase your standings in search engines
To conduct cheap market research by using surveys & polls
To have others cross-promote your company with inbound links
Which ones apply to you?

2. Message
What do you want to say?

What is your message?
What do you want your company to be known for?
Why are you an expert in your subject matter or industry?
Why should people care about what your company has to offer?
What are the benefits to the visitor?
What are your company’s strengths?
What is the key message of your social media plan?
Have you written your message?

3. Audience
Who are you talking to?

Which keywords will you use to describe your target audience?
What job functions do they have?
Where do they live?
Which industry are they in?
What is their age range?
What is their income range?
How comfortable are they with social media?
How often are they online?
Which social media platforms do they use?
How often do they use mobile technology?
Which attributes apply to your target audience?

4. Content
What do you want to share?

What type of content will you share?
Do you have books you want to promote with excerpt downloads?
Do you have videos of your product or service?
Do you host events regularly?
Do you have presentations to share?
Do send out eblasts or newsletters?
Do you have a blog?
Do you have coupons, promo codes or QR codes?
Which content types will you use?

5. Implementation
Where will you be?

Which websites will you use to connect with your audience?
Social Networks: Facebook, LinkedIn, Biznik
Blogs: Twitter, WordPress
Review Sites: Yelp
Events: EventBrite
Document Sharing: DocStoc, SlideShare
Directories: MerchantCircle, CitySearch
Which websites will you use?

6. Reporting
Measuring your results

What can you use to measure the success of your campaign?
Dashboards: Nutshellmail.com SocialOomph.com TweetDeck.comHootsuite.com
Tracking: Google AnalyticsFacebook InsightsKlout.com
Automation:Shareaholic.comFriendBinder.com
Which reporting tools will you use?

Summary
Where will you be?

Social Media Plan | 6 Steps
Objectives
Message
Audience
Content
Implementation
Reporting

GUIDED Social Media Plan toolbar….
Resources for your browser…
Download a free toolbar with online resources for your social media campaign.
Visit link below to download.
http://guidedsocialmedia.ourtoolbar.com

GUIDED Social Media Plan Book
Comprehensive workbook
to create a detailed social media campaign
$59.95
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Promo Code: SummerInspiration
The GUIDED Social Media Plan is available for pre-sale at guidedbusinessplan.com
Discount valid until August 31, 2011.
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Guidedsocialmediaplan 6steps 110615195136 Phpapp01

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