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  • Let’s start with the GUIDED Social Media Plan. What are your objectives? What do you hope to achieve as the result of investing time into online marketing?
  • “You may connect with Guided Business Plan via Facebook, LinkedIn and Twitter. Guided Business Plan hosts online 2-hour webinars for business plans and social media plans.”

Guidedsocialmediaplan 6steps 110615195136 Phpapp01 Guidedsocialmediaplan 6steps 110615195136 Phpapp01 Presentation Transcript

  • GUIDED Social Media Plan
    Social Media for Entrepreneurs
    6 -Step Action Plan
    Simplifying Success with Online Marketing
    GuidedBusinessPlan.com | GUIDED Social Media Plan webinars are available
  • Overwhelmed by the social scene?
  • Create a plan for your online marketing
  • 1. Objectives
    Why start?
  • What are your objectives?
    • To engage your audience by asking for customer feedback
    • To demonstrate your expertise with articles and posts
    • To make people feel comfortable buying from you
    • To brag about your company
    • To increase your standings in search engines
    • To conduct cheap market research by using surveys & polls
    • To have others cross-promote your company with inbound links
    Which ones apply to you?
  • 2. Message
    What do you want to say?
  • What is your message?
    • What do you want your company to be known for?
    • Why are you an expert in your subject matter or industry?
    • Why should people care about what your company has to offer?
    • What are the benefits to the visitor?
    • What are your company’s strengths?
    • What is the key message of your social media plan?
    Have you written your message?
  • 3. Audience
    Who are you talking to?
  • Which keywords will you use to describe your target audience?
    • What job functions do they have?
    • Where do they live?
    • Which industry are they in?
    • What is their age range?
    • What is their income range?
    • How comfortable are they with social media?
    • How often are they online?
    • Which social media platforms do they use?
    • How often do they use mobile technology?
    Which attributes apply to your target audience?
  • 4. Content
    What do you want to share?
  • What type of content will you share?
    • Do you have books you want to promote with excerpt downloads?
    • Do you have videos of your product or service?
    • Do you host events regularly?
    • Do you have presentations to share?
    • Do send out eblasts or newsletters?
    • Do you have a blog?
    • Do you have coupons, promo codes or QR codes?
    Which content types will you use?
  • 5. Implementation
    Where will you be?
  • Which websites will you use to connect with your audience?
    • Social Networks: Facebook, LinkedIn, Biznik
    • Blogs: Twitter, WordPress
    • Review Sites: Yelp
    • Events: EventBrite
    • Document Sharing: DocStoc, SlideShare
    • Directories: MerchantCircle, CitySearch
    Which websites will you use?
  • 6. Reporting
    Measuring your results
  • What can you use to measure the success of your campaign?
    • Dashboards: Nutshellmail.com SocialOomph.com TweetDeck.comHootsuite.com
    • Tracking: Google AnalyticsFacebook InsightsKlout.com
    • Automation:Shareaholic.comFriendBinder.com
    Which reporting tools will you use?
  • Summary
    Where will you be?
  • Social Media Plan | 6 Steps
  • GUIDED Social Media Plan toolbar….
    Resources for your browser…
    Download a free toolbar with online resources for your social media campaign.
    Visit link below to download.
  • GUIDED Social Media Plan Book
    Comprehensive workbook
    to create a detailed social media campaign
    Save $10 with this presentation
    Promo Code: SummerInspiration
    The GUIDED Social Media Plan is available for pre-sale at guidedbusinessplan.com
    Discount valid until August 31, 2011.
    The GUIDED Business Plan is available at guidedbusinessplan.com, amazon.com, barnesandnoble.com
  • Connect with us online….
  • Guided Business Plan Blog
    Stay connected with entrepreneur inspiration.