10 Years Younger Presentation

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How to make your opportunities appealing and attractive to younger volunteers. From Youthnet.

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10 Years Younger Presentation

  1. 1. 10 Years Younger Throw out boring old opportunities Ditch dull and traditional language Tart up your opportunities Tart up your opportunities Capture young peoples imagination Inspire and enthuse through your opportunities Inspire and enthuse through your opportunities
  2. 2. www.do‐it.org.uk: the UK’s first and only National Volunteering Database 1.1million opportunities to volunteer 385,000 registered users 385 000 registered users 100,000 visitors per month 43,000 opportunities applied for each month
  3. 3. Challenging the traditional view of volunteering… 74% of registered volunteers are under 35  38% have never volunteered before 30% of 16‐25 year old volunteers are from Black  y Minority Ethnic groups
  4. 4. How people search the web: How people search the web: Red areas show where people start looking Start in top left corner Start in top left corner Eye travels vertically along left side of page Click on first relevant link they see Click on first relevant link they see Scan text, don’t read anything thoroughly Users are task orientated and fast moving Users are task orientated and fast moving
  5. 5. Why do people volunteer? The traditional view  To help others Do something positive with spare time Give back to the community Meet new people & make friends Why do people volunteer? What young people say Why do people volunteer? What young people say Develop new skills Have new experiences Have new experiences Help get a job
  6. 6. What makes a good opportunity title? Inspirational Intrigue Visualisation Informality Descriptive Champion Activist Militant Saviour Collaborator
  7. 7. How do you make your opportunity description inspiring?  Impact of volunteer Short and snappy Benefits of role Key words Good spelling
  8. 8. Creating an inspiring, exiting and compelling exiting and compelling opportunity description Remember to include: Why should they  get involved? What is the opportunity? Where does the opportunity take place? When does your opportunity take place? Who will your opportunity benefit?
  9. 9. Additional opportunity information:  Additional opportunity information: Skills and Qualifications Organisation description  Organisation description Directions
  10. 10. “The opportunity has the potential to The opportunity has the potential to  Online Proofreading l f d capture a young person's attention  however the title as 'Young Club  “This role is youth‐friendly because  y f y Volunteers' can sound patronising” incentives are offered such as  refreshments, a possible pick up which  would be good for young people who do  not drive and on‐the‐job training is  not dri e and on the job training is provided. There is also an element of  variety in the tasks offered in this role,  py gp p which will keep young people occupied p and focused throughout the day” “Not specifically targeted to young Not specifically targeted to young  people and rather bland prose that  doesn't suggest any benefits to the  reader.  Could be better said as: Aged  16‐25 and need to know your way  “The whole text is a little too short and  around the office to land your first job?” too vague‐ could describe a day's typical  activities activities”
  11. 11. Fiona Jamieson Fiona Jamieson Senior Youth Account Manager T: 020 7250 5725 T 020 7250 5725 E: fiona.jamieson@youthnet.org

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