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Groundforce - Re-imagining Volunteering
 

Groundforce - Re-imagining Volunteering

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Create innovative and cutting edge opportunities.

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    Groundforce - Re-imagining Volunteering Groundforce - Re-imagining Volunteering Presentation Transcript

    • Re-imagining volunteering Tuesday, 16 June 2009
    • WE HAVE A BIG, HAIRY, AUDACIOUS GOAL Tuesday, 16 June 2009
    • WE WANT TO GET 1 MILLION MORE YOUNG PEOPLE VOLUNTEERING Tuesday, 16 June 2009
    • THE NEED FOR INNOVATION 46% uninterested or indifferent to volunteering Source: Timebank / V Quantitative research Dec 07 Tuesday, 16 June 2009
    • THE NEED FOR INNOVATION “commitment is a “I imagine it’s really dreary…you’d get all the crap jobs” difficult word, because we have “I don’t have the energy, I come so many different home knackered and it would take a priorities now” lot for me to get off the sofa” “It would be a tough sell to me and my mates” “you wouldn’t choose “Apart from helping “I have done it but volunteering over people, what are the wouldn’t class myself paid work, benefits, what is the as a volunteer, no period” attraction?” way” “Right now life’s too hectic, we’re focused on accomplishing what we’ve got to do, first” Tuesday, 16 June 2009
    • Tuesday, 16 June 2009
    • Tuesday, 16 June 2009
    • How is Guerrilla Gardening making volunteering more appealing for young people? Tuesday, 16 June 2009
    • http://www.youtube.com/watch?v=52MBTerLHrc Tuesday, 16 June 2009
    • ON MY DOORSTEP…LOCAL TO ME Tuesday, 16 June 2009
    • TOTAL FLEXIBILITY…FITS WITH SPONTANEOUS, COMMITMENT- PHOBE, AND CONVENIENCE LIEFSTYLES Tuesday, 16 June 2009
    • MAKES YOUNG PEOPLE FEEL PART OF A NEW AND EXCITING MOVEMENT & PART OF SOMETHING BIGGER Tuesday, 16 June 2009
    • FUN (AND JUST A LITTLE BIT NAUGHTY) Tuesday, 16 June 2009
    • YOU CAN SEE THE DIFFERENCE YOU MADE – TANGIBLE AND IMMEDIATE Tuesday, 16 June 2009
    • MAKING IT SOCIABLE Tuesday, 16 June 2009
    • LETS PEOPLE TAKE PART IN BRIEF SNATCHES OF TIME Tuesday, 16 June 2009
    • NO MENTION OF THE ‘VOLUNTEER’ WORD Tuesday, 16 June 2009
    • TOOLKIT • Full research findings • Strategy for engaging youth • Examples of emerging social action brands (inc Guerrilla Gardening case study) Tuesday, 16 June 2009
    • SPACEHIJACKERS Tuesday, 16 June 2009
    • SPACEHIJACKERS.CO.UK What is the site about: They are a group of ‘an-architects’ who campaign against corporate abuse, the degradation of the public environment through shopping malls, 4x4s, and the lack of green spaces How do they make it easier for people to get involved: They make it fun. They organise parties on the Circle Line to cheer up commuters. They turn around posters on the tube to stop marketing infiltration. They encourage people to walk around retail stores wearing tshirts that say ‘all products half price today in store’ Tuesday, 16 June 2009
    • KIVA Tuesday, 16 June 2009
    • Kiva.Org What is the site about: It is a non-profit allowing people to ‘directly’ fund small businesses in the developing world. Users can decide who to give money to, how much, and they can track how much is paid back, over what period. How do they make it easier for people to get involved: Total transparency on what your actions are impacting – where your money is spent and who. They are also reducing the middle man and letting you feel in direct contact with the person you arehelping. It feels radical and human. Tuesday, 16 June 2009
    • TOOLKIT • Full research findings • Strategy for engaging youth • Examples of emerging social action brands (inc Guerrilla Gardening case study) • Workshop plan including running order, stimulus and Barack Obama case study Tuesday, 16 June 2009