Fangoria is a specialised magazine for horror subgenre. The magazine denotes a mid shot image of the monster from ‘The Texas Chainsaw Massacre’. This an appropriate image to use as a front cover of a magazine as it is a horror subgenre magazine . The magazine has an image of the a man carrying a chainsaw and her is wearing a grey colour top and an apron. We can clearly see that the arms are covered with blood and the monster is holding his iconic weapon towards the bottom right hand corner of the page showing that his going to kill someone with the chainsaw. This shows that the monster is very strong and very masculine as in the picture it looks like this is what he do for a living and that its easy to use. Theres a medium long shot of the face, you can see that he is wearing a mask to hide his identity to create a suspicious feel. Even the eyes are covered as you can see, which tells us that the monster is free and it dont like people interfering with his business. It will also increase the audiences eager to see the film even more. His appearance is very dirty, with him having long and messy hair, also he seems to look very sweaty ,which shows that it is actually hard work using a chainsaw to kill people. He looks like he doesnt take a shower on a regular bases like normal people do and he looks very dirty with his greasy hair. The lighting have been used in a dim way this may be because its a suitable convention for horror magazines. By looking at the picture its gives a hint that the images takes place in a basement as you can see the stairs behind the monster. The magazine back ground has a dark black back ground, this is a suitable colour for a horror magazine as it suits the codes and conventions of a horror magazine. The magazine also includes other colours such as red, yellow and white, these colours stand out well in the black background. Colour read could symbolise blood or danger, colour yellow could represent fire or blast and the colour white could represent ghosts. On the left hand side of the magazine there is a separate section which follow the left third rule, this allows the audience to see some of the cover lines that this magazine issue has when displayed in the shop. There are a number of different cover lines throughout the magazine. Name of the magazine is positioned right in the centre in very clear righting. The masthead is where it states ‘FANGORIA’ it is very visible and in red colour with white outlines, the colour represent the blood and gore which may take place in the film, it also connotes that it is a very scary film and lot of blood will be shown by the use of the chainsaw. right bellow that s the main cover story ‘ The Texas Chainsaw Massacre’ the beginning. It is written in a dim greyish colour. The font that they have used is serif font which give the audience the old fashion version as its like the original one. The text and the colour of it goes well with the monsters appearance on the front cover. The layout of the cover lines were set out very neatly, they have made it eye catching in terms of the different colour used instead of sticking to a colour scheme. All the cover lines is about horror topic as it is a horror related film. For example there is a cover line about ‘The Grudge 2’, which is also a horror film. Just above the text , there is an image of someones eye looking through a broken/ ripped paper or curtain in a outline of a box. We can see that the eye has a black iris and pupil and has a blood clot on the right hand side. Around the eyes the skin is pale with purple tones which tells us that this can not be a normal human looking through a torn whole. There is another image of a persons pale face with his mouth sowed partly together looking terrible. It may look disturbing but its a horrific picture which goes with the topic of the magazine and these images connoted a sense on unrealism but as you read what is in side the magazine it is believable. As you can see in the top right hand corner, there a month written ‘September’ which tells the audience that it is published monthly. The magazine includes giveaways and persuasive language to get people to but the magazine. ‘Win Nightmare On Elm Street DVD’s, which attracts the audience as it is a famous/known horror film that people would want to purchase. In the top left hand corner you can see a person suffering, and this may attract the audience in to buying the magazine in the sense of suspicion building up. People that love to watch horror film like to see people suffering. The main cover line is ‘HOW THE BUZZ BEGAN’ this may connote that this is the result to the original ‘Texas chainsaw massacre’ (1974) . The cover line suggests that the buzz died before which could be referring to the fact that it was made 32 years ago. By looking at the analysis , I suggest that the target audience for this magazine will be around 17-25 years old males who love to watch horror subgenre movies .
The selling line right at the top of the page say ‘the worlds most upmarket horror magazine’ . This is a good use of persuasive language where people will think amongst their selves thinking it should be a worthwhile magazine to buy and it is the worlds most upmarket horror magazine. The masthead at the top of the page written in large, bold, block, capital letters will draw immediate attention to the buyers. It uses the colour red and black which is mainly used in horror topics, for an example; red may give connotations of blood, gore or danger. There are cover lines written in the same style as the masthead but in smaller capital letters and underneath that there a descriptions of the cover line in blue colour. Therefore the colour scheme of the magazine is blue, white, read and black, these colours all go well together and blend in properly. Also these colours are eye-catching grabs your attention very well as they are very bright colours. There s another persuasive line going up the page horizontally, saying it ‘worldwide no 1 horror entertainment magazine. Yet again this may persuade consumers into buying the product. The background it a medium close up shot of an actress, picture focuses on her fear as well as her bravery but it seem to show the fear that she is hiding, the use of blood dripping down her face /skin shown and blood stain on her top Is a convention of horror. The use of symbols, there is a plus sign near the bottom left hand corner shows that another way to grab peoples attention. As part of the convention the magazine include their own website, it is stated right below the masthead . By having a website, it advertises the magazine further more and allows you to get to know about the magazine in more detail . The main cover line ‘Natasha Lyonne’ as it is written in a slightly bigger font than others and this immediately attracts the audience straight away the plus box near the bottom right hand side corner shows that the magazine has more to offer and has more and better things inside. Its mainly there to get people reading it. Finally theres a barcode right at the bottom right hand corner, give the price of the magazine when scanning.
This magazine has a background of the Darth Vader’s helmet, the image has been airbrushed and it looks very shiny. It has beenairbrushed so it looks more realistic and polished. The character Darth Vader is the main villain in the star wars trilogy and wasranked 2nd character of all time, furthermore his ironic mask brings a sense of sickness as it looks very disturbing. This givesconnotation of the status and the masks seems to be powerful and inspirational, also the title of the magazine ‘EMPIRE’ writtenacross at the top in red bold writing, gives it away that the magazine relates to the star wars film, it grabs audience’s attentionstraight away. At the bottom of the page apparatus there’s text written in white across saying ‘Behind The mask...’ this will give theaudience the feel of suspense into what may be behind the mask. Also audience can find out more of the mysterious Darth Vader ofthose not seen the film before may want to understand his origins and where he came from. Target audience will be eager to findout therefore will but the magazine and also will watch the film. The colour scheme of the magazine is a gleaming black withdifferent tones, red and white. The font used on the magazine cover is Ariel text; written in red which stand out clearly and denotesa contrast with Darth Vader’s Helmet. The colour red symbolises blood, anger and danger which relates closely with the star warsstory. These colours are suitable for a horror genre magazine, red can symbolise danger and blood, white can symbolise mystery andghosts. Black is always a common colour to be used that goes well with every other colour. Right under the EMPIRE heading on theleft side, there is a circle in orange colour, and inside it says ‘breathing cover’ may suggest that the front cover could be used, its alsoa pun of Darth Vader’s Mask links to the text below. It has an orange background which makes it different as it can be a highlight ofan advert and links to the wording on the banner which explains what the star wars article and explains that it is limited edition. Theimage of Darth Vader takes up the whole of the page and also behind the image of Darth Vader it has a back ground of space. Thismay connote that he is unknown. The Masthead ‘Empire is the biggest text used in the magazine cover. The subtitles and tittles aresmall, and compact not a lot is written on the cover the wordings are limited, which shows that the main story/ majority of thestories the magazine may contain will be about the film Star Wars and the character Darth Vader. So the most attraction and thecentre point is Darth Vader. The Unique Selling Point of the magazine is not the text but rather Darth Vader, his presence makes itclear that the magazine will be about Star Wars and the characters within also the added bonus of a limited edition makes it moreaccessible and attractive. Barcode is also in an unusual place, normally its meant to in the bottom corners which ever side , but thismagazine decides to be different and places the barcode a little further up from the right hand corner. The date and the price isplace on top of the M from ‘EMPIRE’ in small font so it doesnt get in the way of Darth Vader ‘s image.