Transcript of "Online media plan for real estate township "
Online Marketing for Utopia City(Real Estate Township in India) Vinod Mohite
About Utopia… First Mega City in Konkan located near Ganpatipule. To be projected as Tourist real estate destination. A Planned and self managed city Residential offerings include hk, 1bhk, 2bhk, Penthouses, Bungalows, Bungalow Plots for Sale Food and shopping Malls, Hospital, school, colleges within the premises World-class amenities
Utopia Target AudienceCountry : India, US and UKAge Demographics : 25 and aboveIncome : INR 50,000 per monthInterest : People searching for investment in real estate, ecofriendly homes, old age homes, residential apartments at low cost,bungalows near beaches etc.
What are the Tools ???Online Marketing Tools to promote Utopia city: SEO PPC Campaigns SMO - Facebook Banner Advertisement on Domestic Portals Email Marketing SMS Marketing (Mobile Marketing) Classifieds / Forums Affiliate Marketing
SEOSEO is the process of achieving organic rankings in major searchengines for our targeted Keywords, thereby increasing traffic toour websiteThere are two main components of SEO :ON Page Optimization: Changes related to websiteOFF Page Optimization: Activities done on web pages anotherwebsites which will help in our organic rankings
SEO – ON Page Optimzation Dimakh Consultants Pvt Ltd
Sample Targeted Keyword for SEO Keyword Local Monthly Searches [land for sale in konkan] 140 [land in konkan] 73 [konkan land for sale] 36 [buy land in konkan] 22 [cheap land in konkan] 12 [cheap land in konkan] 12
Expected Results Rankings on first page in 3 months Traffic to increase by 100 % from the current traffic in 3 months 10 leads per month starting from 4th month.
PPC – Pay Per Click Pay Per Click - Advertisers bid on "keywords" that they believe their target market would type in the search bar of search engines when they are looking for their type of product or service.
Pay Per Click Platforms Google Ad words LinkedIn Banner Advertisement
Google Ad wordsThere would be two campaigns one for search and other forbanner advertisement through Google ad wordsExpected Budget : INR 1,00,000Expected Cost Per Click : INR 20Expected Clicks : 5000Expected Leads : 200 – 250 (tentative)
Google Ad wordsLanding Page : The web page where the user would land uponce he clicks the ad copiesThings to be on the Landing web page:Basic information of the projectOfferings : Residential, CommercialPhotos showing amenities @ the proposed townshipCosting if possible (content)Enquiry form*Note – The Landing page should show the benefits to the user. Itshould act as an enticer.
Social Media OptimzationFace bookObjectiveThe basic purpose of smo activity would be to promote the brandUtopia as an Tourist Real Estate Property, as an ideal investmentdestination
Account SetupWe will set up an account in Utopia Mega CityWe will create custom Facebook page with display picture beingwell aligned with the Cover Photo to give it an aesthetic view forthe Facebook page.Find the relevant target audience according to their city,profession and workplace for people to like the pages
Facebook Content StrategyThe most important part of facebook promotion is too keepthe audience engagedContest : We Would be conducting various contest i.e upload yourBest Photo (Konkan), and win prize. EtcInformative : Provide latest information related to real estate i.eloan rates, new home loan schemes etcTweets : Tweet just 2 times a day(max).Photos : Upload photos related to Konkan regularly
Facebook Lead GenerationEnquiry form on FB : Create a Customer Database Framework aForm through Facebook – asking Name, Email, DOB, Lifestyleetc..Facebook Advertising can be conducted to get more fans likingthe Facebook fan page of Suashish (With an eye-catching adcopy)Facebook Analytics and in house tools will be used to measurethe success and performance of the page
Facebook ResultsApprox 100 - 250 Fans on Facebook every monthBrand penetration through Facebook to a larger audienceDirectly shows up in the Google ranking as Facebook beingsearch friendly
Domestic Portals - Banners Banner Advertisement – Banner Advertisement are banners which run across the website on various web pages. Banners are shown in various shapes and at various spots across the website.
Banner AdvertisementFor Banner Advertisement we would be targeting : News Portals – esakal, lokmat, rediff etc Real estate website – makaan, 99 acres, pune properties etc Real estate forums Website related to Konkan – e.g http://www.konkanonline.com http://www.konkanyatra.com http://www.konkaninfo.com*Note – Banners will speak about offerings, pricing and location. It will show Utopia as an Tourist Real estate destination
Email MarketingEmail marketing is directly marketing a commercial message to agroup of people using email.Components of email marketingDatabase of TGEmailerDatabase for Email MarketingSearch for people offering database of user interested in konkanpropertiesSearch for database of people having income above 50,000 permonth (Maharashtra, NRI in US and UK)
SMS MarketingSend SMS to our TG regarding offersThe offers should entice the user to visit our website
Classifieds / ForumsClassifieds : Add our listings to various online classifieds inrelevant sections along with the offers99acres, sulekha, makaan.comForums : Participate in real estate forums to create awareness inthe TGEg Indianrealestateforum.com
Affiliate MarketingAffiliate marketing is a type of performance-basedmarketing in which a business rewards one or more affiliatesfor each visitor or customer brought about by the affiliatesown mark eting efforts.Affiliate Internet Marketing is based on cost per lead orcost per sale. It simply indicates that the merchant pays thecommission to the affiliate only when he makes a salethrough that affiliate