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Call 108
Call 108
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Call 108

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This document describes ,what could be a pathbreaking TV Serial in Andhra Pradesh

This document describes ,what could be a pathbreaking TV Serial in Andhra Pradesh

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  • 1. “ CALL 108 “ – An EMRI property
  • 2. What does EMRI do ?
  • 3. Change the World
  • 4. Indian Emergency Scenario – 2004
    • 300,000 emergencies occur per day (108 M p.a.)
      • 80% are at the bottom of the pyramid
      • 80% deaths occur in hospitals in the first hour
      • 4 M deaths p.a.
    • Absence of 4 As
      • Access
      • Availability
      • Affectionate Care
      • Affordability
  • 5. 1. NPO
    • EMRI a Non-profit organisation (commenced in 2005)
  • 6. 2. PPP
    • EMRI architecture and performance led to the following PPP (Public Private Partnership) framework
      • ‘ Private’ management of EMRI
      • Government Commitment ~ 90% of all expenses
      • EMRI responsible to sustain quality, long-term performance,
      • and research and training excellence
    P P Public Private + Building Assets with Passion, Patience, Performance & Professionalism Partnership to produce Outcomes P Govt. of A.P. Govt. of Gujarat Govt. of MP Govt. of Uttarakhand Govt. of Tamilnadu Govt. of Rajasthan Govt. of Goa Govt. of Assam Govt. of Karnataka
  • 7. Rajat Gupta Chairman ISB Board Prof. Raj Reddy Carnegie Mellon University Venkat Changavalli CEO EMRI 3. Leadership K Krishnam Raju Chairman Suchitra Group Dr. Jayaprakash Narayan National Co-ordinator Lok Satta
  • 8. 3.1 Partnerships City of Austin USA National Emergency Number Assocoation 911 NENA, USA Singapore Health Services American Assoc of Physicians Of Indian Origin (AAPI) Shock Trauma Center, USA Stanford University, USA American Academy for Emergency Medicine in India Carnegie Mellon University, USA Satyam Computer Services Rishmond Ambulance Authority, USA Geomed Research Public Health Foundation of India
  • 9.
      • Single toll free number ‘ 1-0-8 ’ accessible on land and mobile phones
      • Significance of 1-0-8 in
        • Chemistry
        • English
        • Feelings
        • Mathematics
        • Religions
        • Sanskrit
    4. 1-0-8
  • 10.
      • 24X7 Unique Emergency Response Center staffed with trained Communication, Medical and Police personnel
    5. ERC
  • 11.
    • Computer Telephony Integration
    • Voice Loggers
    • GIS / Maps
    • GPS / AVLT
    • Mobile Communication
    • Application software for Sense, Reach and Care
    • ePCR (Electronic Patient Case Record) Form
    6. Technology prevention Sense Reach Care
  • 12.
      • Ambulance design based on best of class - Indianized
    7. Ambulance
  • 13.
      • Medical Research
        • Effectiveness of interventions in specific emergency conditions
        • Integration with hospital care
        • Innovations in interventions, capacities and capabilities
      • Systems Research - Best-practices in EMS / prevention of emergency
        • Processes
        • PCR
        • Prevention
        • Education and Training
      • Operations research (Analytics)
        • Predict future state of healthcare, disease incidence
        • Better utilization of resources
        • Reconfiguring processes
    MR SR OR 8. Research
  • 14.
      • Pre-hospital Care / Emergency Medicine Training in collaboration with Stanford
    9. Training
  • 15.
    • 8,500 EMRI Associates
    • 6,000 Hospitals / Nursing homes
    • 1,500 Police / Fire Stations
    • 280 M population covered in 6 States
      • 6,500 emergencies handled ( 2.4 Million annualized)
      • 1,070 Ambulances - 6+ trips a day
      • < 3 minutes Ambulances assigned
      • < 14 minutes (urban) and < 21 minutes (rural) Ambulances reached
      • 100% virtual handholding (in ambulance) by EMTs and physicians
    • 130+ lives were saved (42,000+ till now) and 6,370 victims received timely, high-quality pre-hospital care
    Today at EMRI Andhra Pradesh Gujarat Sikkim Karnataka Orissa Haryana Punjab Himachal Pradesh Uttar Pradesh Chattisgarh Jharkhand West Bengal Bihar Arunachal Pradesh Meghalaya Tripura Manipur Nagaland Mizoram Uttarakhand Madhya Pradesh Tamil Nadu Jammu & Kashmir Maharashtra Rajasthan Assam Goa Delhi Kerala
  • 16. Medical Emergencies Medical Emergency % of Total Rural % Female % Age Yrs Pregnancy related 22 82 100 22 Injuries 18 57 18 31 Acute Abdomen 8 77 35 32 Suicide related 6 72 43 27 Cardiac related 5 66 38 42 Respiratory related 4 66 36 46
  • 17. Follow-up after 48 hours Discharged 49 % Stable and still in Hospital 45 % Critical and still in Hospital 1 % Expired 5 %
  • 18. Robbery – Jubilee Hills- Thief requested wife to dial 108 after 10 minutes to take the injured husband to hospital Extraordinary Performance from Ordinary People 3 Hour Neonate (Baby Girl) Buried (Mahaboobnagar) Firing - Between Army Commanders and Naxalites (Nandyal) Cyclist (Kurnool) – Fell on road divider rod
  • 19. Extraordinary Performance from Ordinary People Bomb Blasts Ahmedabad Snake Bite Gujarat Suicide Attempt Karjan, Gujarat Candle Light Delivery - Uttarakhand Delivery at Bus Stop Hyderabad
  • 20. PROPOSED PROGRAM “CALL 911” This program comes every Thursday on Discovery Channel and is a very hot property. This Program teaches common man – what to do in case of an emergency. And how lives have been saved in various such emergency situations.
  • 21. Who is producing this ?
  • 22. OPTION 1 – TV9
  • 23. TV9 – EMRI
    • Content – EMRI
    • Production – TV9 , Prema – a 3 time NANDI award winning Journalist on Prajapaksham program.
    • TV9 has signed a contract with EMRI to produce 13 episodes of the program .
    • Half an hour program [15 min-15 min], [22 min -18 min]
  • 24. OPTION 2 – Maa TV
  • 25. EMRI – MAA TV
    • Content – EMRI
    • Arvind Chenji
      • Davey Award – Best Corporate Photography
      • 30 – 40 covers of National Magazines
      • More than a 100 TV productions ,Zee Telugu and Zee Kannada
      • Worked on few big accounts like National Geographic Society and Melinda Gates Foundation
      • Over 20 corporate and AD films on 35mm and beta films
  • 26. Why is a TELECOM partner is relevant ?
  • 27. RELEVANCE
    • 90% of the calls received on 108 are from MOBILE PHONE.
    • Daily calls received 60000
    • Daily emergencies handled 6000~
    • LIFES SAVED Daily – 40 -50.
  • 28. Total Calls received by us daily Tele provider Name Total Calls No of Disconnected Calls % disconnected No of Missed Calls No of Unattended Calls ( >=5secs) effective calls operator wise percentage Airtel 767666 181856 24% 86926 2671 496213 39.52% BSNL 82905 14438 17% 6702 285 61480 4.90% Cellone 393 91 23% 42 3 257 0.02% Hutch 138008 33396 24% 16458 644 87510 6.97% Idea 340222 85981 25% 44394 1272 208575 16.61% Landline 200431 52974 26% 26146 692 120619 9.61% Misc 159160 38054 24% 19819 532 100755 8.02% MTNL 7 0 0% 1 0 6 0.00% RIM 199771 42735 21% 23206 770 133060 10.60% TATA 77185 20870 27% 8853 294 47168 3.76% TOTAL 1965748 470395   232547 7163 1255643  
  • 29. Brand Challenges
  • 30. 108 BRAND
    • 108 as a brand has high brand equity.
    • Survey in 2007-2008 revealed 90% awareness levels in AP audience.
    • 108 is synonymous with emergency.
    • TV9 has agreed to partner and produce.
    • MAA TV has also agreed to Partner
  • 31.
    • WE Haven't PARTNERED ANYBODY TILL NOW FOR CO-BRANDING.
    • PEOPLE ARE KEEN ON ANY NEWS on 108 , or any program on 108 , it’s the most wanted service in AP today
  • 32. SPONSORSHIP
    • We are looking at Sponsorship for this program in either MAA TV or TV9 as per the convenience of the prospective sponsor
  • 33. THANK YOU
    • LET’s talk.
    • Vinod Achanta
    • Senior Partner , EMRI
    • +91 90000 15849
    • www.emri.in

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