SOCIALMEDIA       a new rule ofMARKETING   consumer engagement
In 2008,if you’re not on social networking  site, you’re not on the internet.                            Source: IAB platf...
choice on whether we doWe don’t have asocial media, the question is how       well we do it.                    Erik Qualm...
And you know, everyone’sdoing it?
Obviously each & every brand
http://timesofindia.indiatimes.com/india/Naga-IAS-officer-builds-100-km-road-in-Manipur-without-govt-help/articleshow/1707...
http://www.afaqs.com/news/story/31413_How-powerful-is-Anna-Hazare-on-Facebook-and-Twitter
#jan25: is Egypt first twitter                                                 revolution?http://www.wired.com/business/20...
http://betabeat.com/2012/11/obama-michelle-hug-tumblr-social-media/http://arabcrunch.com/2010/05/biting-the-hand-that-feed...
So what we have today!•   Social media theory•   Social user•   Social media ecosystem•   Socially devoted brands•   Q&A s...
SOCIAL MEDIA THEORY
people having conversationSocial media is online every second on the planet.
What actually social media is;   Online gathering of interactions, crowdsourcing for ideas /opinions           /comments,a...
In a nutshell,It’s actually a fundamental shift the way we                   communicate.
If Facebook were a country,it’d rank the third largest one.             http://www.theatlantic.com/technology/archive/2011...
Facebook has hit 1 billion usersin Sept 14, 2012The averageFacebookuser has 130friends.               http://dannybrown.me...
11 Twitter accounts createdevery second175 milliontweets perday on Twitter                  http://blog.prmoment.com/twitt...
95% companies using LinkedInto find and attract employeesThe world’s largestnetwork with 161million plusprofessionalshttp:...
Youtube is the 2nd largestsearch engine with 2 millionviews per day                 http://socialtimes.com/video-youtube-s...
The most watched videos;Justin Bieber & Gangnam style   795 millions hits                                    620 millions ...
Kolaveri – India’s most watchedvideo ever                                                Close to                         ...
Google+ is expected to grow400 million users by 2012 end    http://www.jeffbullas.com/2012/04/23/48-significant-social-med...
PinterestPinterest is avirtual pinboardwhere userscollect photosand share them    http://www.jeffbullas.com/wp-content/upl...
Foursquare: 6.2 million dailycheck-inFoursquare has crossed 3billion check-in this week(Nov 2012). A report says!Foursquar...
BloggingWhat platformpeople use toblog;Wordpress - 43%Blogger – 35%Tumblr+TypePad+Posterous – 16%Others – 6%              ...
SOCIAL USER
Social consumer profilehttp://www.socialmediamodels.net/social-media-overview-models-category/social-technographics-profil...
Consumer likes fanpage withmany reasons                        http://humanwebsite.co                        m.my/blog/top...
Consumers express what theyfeel about brand
SOCIAL MEDIA ECOSYSTEM
Ecosystem is too widerLet’s look at simple and focused one                                         Blogging               ...
It’s totally a shift from monologue to dialogue
SOCIAL MEDIA CAMPAIGNS
Walmart provides many reasons tofans to stay on fanpage                https://www.facebook.com/walmart
Dell is using Twitter to generatesales               http://www.bloomberg.com/apps/news?pid=newsarchive&sid=akXzD_6YNHCk
Old Spice goes viral to give adifferent approach to social mediacampaigns                 http://mashable.com/2010/07/15/o...
THANK YOU!Vinod Nagar,Regional Social Media ManagerNokia - Asia Pacific, Middle East & Africa OperationsCurrently, he’s wo...
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Social media a new rule of consumer engagement

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Social media a new rule of consumer engagement

  1. 1. SOCIALMEDIA a new rule ofMARKETING consumer engagement
  2. 2. In 2008,if you’re not on social networking site, you’re not on the internet. Source: IAB platform status report
  3. 3. choice on whether we doWe don’t have asocial media, the question is how well we do it. Erik Qualman, American author of Socialnomics
  4. 4. And you know, everyone’sdoing it?
  5. 5. Obviously each & every brand
  6. 6. http://timesofindia.indiatimes.com/india/Naga-IAS-officer-builds-100-km-road-in-Manipur-without-govt-help/articleshow/17079710.cms?
  7. 7. http://www.afaqs.com/news/story/31413_How-powerful-is-Anna-Hazare-on-Facebook-and-Twitter
  8. 8. #jan25: is Egypt first twitter revolution?http://www.wired.com/business/2011/02/egypts-revolutionary-fire/http://blog.foreignpolicy.com/posts/2011/12/05/the_egyptian_revolution_dominated_twitter_this_year
  9. 9. http://betabeat.com/2012/11/obama-michelle-hug-tumblr-social-media/http://arabcrunch.com/2010/05/biting-the-hand-that-feeds-obama-calls-social-media-media-a-distraction.html
  10. 10. So what we have today!• Social media theory• Social user• Social media ecosystem• Socially devoted brands• Q&A session
  11. 11. SOCIAL MEDIA THEORY
  12. 12. people having conversationSocial media is online every second on the planet.
  13. 13. What actually social media is; Online gathering of interactions, crowdsourcing for ideas /opinions /comments,a smart medium to be in touch with family/ friends/ peers, showcase of human expressionsand principally people talking in cyberspace.
  14. 14. In a nutshell,It’s actually a fundamental shift the way we communicate.
  15. 15. If Facebook were a country,it’d rank the third largest one. http://www.theatlantic.com/technology/archive/2011/09/9-facts-about-the-staggering-size-of-facebook/245318/#slide1
  16. 16. Facebook has hit 1 billion usersin Sept 14, 2012The averageFacebookuser has 130friends. http://dannybrown.me/2012/06/06/52-cool-facts-social-media-2012/ http://www.searchenginejournal.com/stats-on-facebook-2012-infographic/40301/ http://thenextweb.com/facebook/2012/10/04/facebook-hits-1-billion-active-users/
  17. 17. 11 Twitter accounts createdevery second175 milliontweets perday on Twitter http://blog.prmoment.com/twitter-statistics-in-2012/
  18. 18. 95% companies using LinkedInto find and attract employeesThe world’s largestnetwork with 161million plusprofessionalshttp://wallblog.co.uk/2012/11/05/social-media-statistics-2012-from-facebook-and-twitter-to-instagram-and-pinterest-infographic/
  19. 19. Youtube is the 2nd largestsearch engine with 2 millionviews per day http://socialtimes.com/video-youtube-statistics-2012_b104480
  20. 20. The most watched videos;Justin Bieber & Gangnam style 795 millions hits 620 millions hits http://www.thenewstribe.com/2012/11/02/gangnam-style-second-most-viewed-youtube-video/
  21. 21. Kolaveri – India’s most watchedvideo ever Close to 10 million views in just 12 days http://www.youtube.com/watch?v=-nERTvQPnUM http://www.youtube.com/watch?v=lhnyxspSDxo
  22. 22. Google+ is expected to grow400 million users by 2012 end http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/
  23. 23. PinterestPinterest is avirtual pinboardwhere userscollect photosand share them http://www.jeffbullas.com/wp-content/uploads/2012/04/Pinterest-Infographic-2012-Facts-figures-and-statistics1.jpg
  24. 24. Foursquare: 6.2 million dailycheck-inFoursquare has crossed 3billion check-in this week(Nov 2012). A report says!Foursquare has 25 millionusers worldwide. http://thenextweb.com/location/2012/11/21/foursquare-has-its-3-billionth-check-in-seeing-growth-of-x/
  25. 25. BloggingWhat platformpeople use toblog;Wordpress - 43%Blogger – 35%Tumblr+TypePad+Posterous – 16%Others – 6% http://www.youtube.com/watch?v=lhnyxspSDxo
  26. 26. SOCIAL USER
  27. 27. Social consumer profilehttp://www.socialmediamodels.net/social-media-overview-models-category/social-technographics-profile-or-ladder/http://datasupportcentral.blogspot.in/2010/07/append-social-media-profiles.html
  28. 28. Consumer likes fanpage withmany reasons http://humanwebsite.co m.my/blog/top-ten- reasons-consumers-like- fan-pages-on- facebook.html
  29. 29. Consumers express what theyfeel about brand
  30. 30. SOCIAL MEDIA ECOSYSTEM
  31. 31. Ecosystem is too widerLet’s look at simple and focused one Blogging Message Photo Boards Sharing Key Social Platforms Video Micro Sharing Blogging Social networking
  32. 32. It’s totally a shift from monologue to dialogue
  33. 33. SOCIAL MEDIA CAMPAIGNS
  34. 34. Walmart provides many reasons tofans to stay on fanpage https://www.facebook.com/walmart
  35. 35. Dell is using Twitter to generatesales http://www.bloomberg.com/apps/news?pid=newsarchive&sid=akXzD_6YNHCk
  36. 36. Old Spice goes viral to give adifferent approach to social mediacampaigns http://mashable.com/2010/07/15/old-spice-stats/
  37. 37. THANK YOU!Vinod Nagar,Regional Social Media ManagerNokia - Asia Pacific, Middle East & Africa OperationsCurrently, he’s working with Nokia as a regional social media manager for APAC & MEA Regionsbased out of Dubai. Previously worked in Ogilvy, Euro RSCG, etc. where he enjoyed working on IBM,Dell, HP, BSNL and list goes on.His entrepreneur skills drove him to build the foundation of a digital and social media company inDubai as well. He provides digital marketing consultancy to some of media & ad agencies in Dubai.Some of the brands include Clarins, Levis, Lulu Hypermarket, Thierry Mugler, Azzaro, BITS Pilani,MBC2, Samsung, Ford, Du, Parachute, Almarai, etc.You can reach out to me at www.vinodnaagar.com ae.linkedin.com/in/vinodnaagarwww.twitter.com/vinodnaagar (@vinodnaagar)Email: vinodnaagar@gmail.com

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