Digital media marketing overviewPresentation Transcript
DIGITALMEDIA a walkthrough of new media in the world ofMARKETING communication
For today, we have!• Internet theory• Digital consumer• Advertising in the age of digital media• Digital ecosystem• Digital trends• Digital campaigns you may love• Q&A session
Do you know first web browser? The first web browser was invented in 1990 by Sir Tim Berners-Lee. It was called WorldWideWeb (no spaces) and was later renamed Nexus. And today we have choices; Internet explorer – 1995 Opera - 1996 Mozila Firefox - 1998 Safari - 2003 Chrome - 2008
Do you know first website? The first website built was at CERN within the border of France, and was first put online on 6 August 1991. The number of registered websites has gone up to more that 232 million, as on December 2011.
Do you know first banner ad?AT&T was the first to dish over some money to HotWired to display the beastthey created, a 468 x 60 banner that came to life on October 25 1994. And today we have various rich and engaging formats of web banner.
Do you know first social network? 1997 Sixdegrees.com was the first social networking site launched in 1997 2003 MySpace.com, LinkedIn & Hi5 – 2003 2004 Orkut, Facebook & Flickr -2004 2005 Youtube – 2005 2006 Twitter - 2006 2009 Foursquare – 2009 2011 Google+ - 2011 2012 Pinterest - 2012
India – an online perspective Source: Wearesocial reports
Understanding digital consumerFirst activities Email Online banking Online shopping BlogsGet to know ISP Messaging services Lodge taxes Groceries Comments/postingInformation search Chat room Book tickets/ Complex travelling Customer reviewsLots of browsing Photo sharing concerts CDs/Books Ratings Social networks Simple travel eBay/Flipcart
Tomorrow consumers aretoday’s digital natives
ADVERTISING IN THE AGE OF DIGITAL MEDIA
What is digital marketing?Officially, “Internet marketing, alsoreferred to as i-marketing, web-marketing, online-marketing ore-Marketing, is the marketing ofproducts or services overthe Internet.”Wikipedia.org
Digital marketing – a shift And this is because of technology revolution around us
Digital strategic framework Paid media Earned media Owned media Online, social, Social Websitesearch & mobile engagement strategy strategy strategy
Digital media mix Widgets Email marketing Search Search engine optimization engine Online display advertising Social advertising media marketing Website Online PR Blogs & forum Viral video Mobile marketing eCommerce Affiliate marketing Augmented reality QR code Mobile apps & site
Daily dealsIndian ecommerce market ishuge – more than 100 millioninternet users and growing fast –and largely untapped.Daily deals are growingexponentially around the worldand India is no exception.Daily deals are becoming apreferred platform formarketing professionals and theyare incorporating it into theirmarketing strategy. And it’s awin-win situation for both brandand customers.
Internet enabled TVIn the race of internet enabledtelevision, where Samsung hasalready foot-printed its position inthe market with its Smart TV,followed by LG & Sony’s internetTV.Perhaps the most buzzed-abouttech launch is a TV from Apple –it’s all about rumours. Apple hasbeen working on its own brand TVfor years and wanted to launchbefore Steve Jobs death. Mostprobably, this product can disruptthe category whenever it’slaunched.
Tablet warWill tablet fade out smartphone?eMarketer predicts that by 2015 overhalf of all internet users will be tappingaway on their tablets.It’s clear that the explosive adoption oftablets will have an increasing impacton brands. So business can do a lot toprepare to engage the audience.
Responsive web templatesWebsites are not like print. Why do we design them that way? There are lots of devices with differentspecs available and being used by users. There are other reasons as well. There is a need to conveyresponsive message to the users whichever device they use.
HTML5HTML5 technology for app & web developmentWill Adobe Flash be outdated? Well, difficult tosay!With HTML5, your brand can offer richer userexperiences. HTML5-based apps and websitesare ideally suited for the visual and interactivenature of tablets
PinterestIn case you haven’t noticed.Pinterest is hot. Virtualpinboarding site has seen atremendous hits. 1 out 4consumers find it interestingand the site is more womendominated.It’s good fit for retail, fashion,lifestyle, etc. The brand thatcan represent their offerings avisual impression, can enjoyreally good awareness among11.7 million users on Pinterest.
Social customer serviceThe social landscape is evolving.Through social media, customer service hasgone real-time and the expectation is now24/7. The consumers are utilizing socialchannels to get their voice heard out inpublic.Social media is not only a marketingcampaign platform but also a customerservice channel.
DIGITAL CAMPAIGNS YOU MAY LOVE
THANK YOU!Vinod Nagar,Regional Social Media ManagerNokia - Asia Pacific, Middle East & Africa OperationsCurrently, he’s working with Nokia as a regional social media manager for APAC & MEA Regionsbased out of Dubai. Previously worked in Ogilvy, Euro RSCG, etc. where he enjoyed working on IBM,Dell, HP, BSNL and list goes on.His entrepreneur skills drove him to build the foundation of a digital and social media company inDubai as well. He provides digital marketing consultancy to some of media & ad agencies in Dubai.Some of the brands include Clarins, Levis, Lulu Hypermarket, Thierry Mugler, Azzaro, BITS Pilani,MBC2, Samsung, Ford, Du, Parachute, Almarai, etc.You can reach out to me at www.vinodnaagar.com ae.linkedin.com/in/vinodnaagarwww.twitter.com/vinodnaagar (@vinodnaagar)Email: firstname.lastname@example.org