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Blogging for brands

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  • 1. BLOGGINGFOR BRANDS Get started with a blog
  • 2. So what we have today!• What is the blog and its benefits?• Blogging jargons• Blogging facts/figures• Blogs around the world. Where to search.• Get started - launch a blog
  • 3. What is the blog and its benefit to the corporates!A blog is basically a streamlined website that has easier technology and isdesigned to facilitate a two-way conversation. - Connect with people who are out of your reach - Grow the community users & influencer base - Know what people are talking about your products/services - Strengthen press presence and attract influencers - Optimize for search engine and improve search results
  • 4. Blogging jargons – few terms to knowBloggers are those who write the original articles for the blog and or oversee theeditorial process of a blogCommenters are those online public who reads and interacts with your blog byleaving comments or like.Blog is referred as a content or post as well.Blogosphere is a term for all blogs as a family and their interconnectivity. It’scommon practice that blogs link each other and share or comment on each other’s post.Syndication or RSS feeds – syndication means the ability to make blog contentavailable for other bloggers to use and publish, typically at no cost.
  • 5. Why blogging - facts and figuresWhat platformpeople use toblog;Wordpress - 43%Blogger – 35%Tumblr+TypePad+Posterous – 16%Others – 6%
  • 6. Blogs around the world – search at technorati.com
  • 7. Get started – launch a corporate blogStrategy People Tool Content TrackDefine objective, Have a moderator, Choose a Build content Track thetarget audience blog policy and platform and set calendar. Set results,and KPIs process up a blog. Select frequency. comments and theme. Secure Schedule the views. Learn and domain name. delivery. action.
  • 8. Blogging policy & guidelines for moderators and subscribers
  • 9. Choose a platform – Wordpress is more popular Domain. Theme. Template. Layout.
  • 10. Content planning – build sharable contentBlog frequency: Press News/3-4 per week release EventsBlog content:250-300 words Question /Poll Tips/ AdviceHave animage Product/ Serviceor video in the CampaignblogUse popular and Sale/searchable Discount /Offerskeywords CustomerUse well-defined Fun & testimonialtags Festives
  • 11. THANK YOU!Vinod Nagar,Regional Social Media ManagerNokia - Asia Pacific, Middle East & Africa OperationsCurrently, he’s working with Nokia as a regional social media manager for APAC & MEA Regionsbased out of Dubai. Previously worked in Ogilvy, Euro RSCG, etc. where he enjoyed working on IBM,Dell, HP, BSNL and list goes on.His entrepreneur skills drove him to build the foundation of a digital and social media company inDubai as well. He provides digital marketing consultancy to some of media & ad agencies in Dubai.Some of the brands include Clarins, Levis, Lulu Hypermarket, Thierry Mugler, Azzaro, BITS Pilani,MBC2, Samsung, Ford, Du, Parachute, Almarai, etc.You can reach out to me at www.vinodnaagar.com ae.linkedin.com/in/vinodnaagarwww.twitter.com/vinodnaagar (@vinodnaagar)Email: vinodnaagar@gmail.com