TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27
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TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27

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A talk I gave at Johnson & Johnson's internal TEDx conference held in Singapore on 27 March 2012. In this presentation I cover how digital data sources can be used to gain powerful insights to aid ...

A talk I gave at Johnson & Johnson's internal TEDx conference held in Singapore on 27 March 2012. In this presentation I cover how digital data sources can be used to gain powerful insights to aid with product design and user experience.

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TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27 TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27 Presentation Transcript

  • Building  Great  User  Experience  with  Data   Vinoaj  Vijeyakumaar   Senior  Conversion  Specialist   Google  Southeast  Asia     @vinoaj   +Vinoaj  Vijeyakumaar  
  • User  Experience  •  It’s  not  just  the  experience  of   using  the  product  •  It’s  also  about  the  las(ng   impression  it  leaves  in  the   consumers’  minds  
  • Users  …  
  • Web   AnalyIcs   What are What is the What do my people sayingworld looking visitors want? about my for? products? Search   Social   Intelligence  
  • Global  Search  Intelligence  
  • Seeking  CorrelaIons  
  • But  remember:  correlaIon  ≠  causaIon  
  • On-­‐Site  Intelligence  
  • Measure Behaviour BehaviourEntry Exit Engagement 1 6
  • Understanding your audience
  • 18
  • Phuket users are more engaged than Bangkok users 19
  • Social  Intelligence  
  • Web   AnalyIcs   What are What is the What do my people sayingworld looking visitors want? about my for? products? Search   Social   Intelligence  
  • Thank  You   Vinoaj  Vijeyakumaar   Senior  Conversion  Specialist   Google  Southeast  Asia     @vinoaj   +Vinoaj  Vijeyakumaar