TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27

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A talk I gave at Johnson & Johnson's internal TEDx conference held in Singapore on 27 March 2012. In this presentation I cover how digital data sources can be used to gain powerful insights to aid with product design and user experience.

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TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27

  1. 1. Building  Great  User  Experience  with  Data   Vinoaj  Vijeyakumaar   Senior  Conversion  Specialist   Google  Southeast  Asia     @vinoaj   +Vinoaj  Vijeyakumaar  
  2. 2. User  Experience  •  It’s  not  just  the  experience  of   using  the  product  •  It’s  also  about  the  las(ng   impression  it  leaves  in  the   consumers’  minds  
  3. 3. Users  …  
  4. 4. Web   AnalyIcs   What are What is the What do my people sayingworld looking visitors want? about my for? products? Search   Social   Intelligence  
  5. 5. Global  Search  Intelligence  
  6. 6. Seeking  CorrelaIons  
  7. 7. But  remember:  correlaIon  ≠  causaIon  
  8. 8. On-­‐Site  Intelligence  
  9. 9. Measure Behaviour BehaviourEntry Exit Engagement 1 6
  10. 10. Understanding your audience
  11. 11. 18
  12. 12. Phuket users are more engaged than Bangkok users 19
  13. 13. Social  Intelligence  
  14. 14. Web   AnalyIcs   What are What is the What do my people sayingworld looking visitors want? about my for? products? Search   Social   Intelligence  
  15. 15. Thank  You   Vinoaj  Vijeyakumaar   Senior  Conversion  Specialist   Google  Southeast  Asia     @vinoaj   +Vinoaj  Vijeyakumaar  

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