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Measuring your way towards a successful application - 2012-10-04 - Google Developer Group DevFest Kuala Lumpur

by Managing Partner & Co-Founder at Sparkline Analytics Pte Ltd on Oct 04, 2012

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This was a presentation given to 650+ developers at GDG DevFest Kuala Lumpur (Malaysia) 2012. The event was organised by the Google Developer Group (GDG) Kuala Lumpur chapter and supported by Google ...

This was a presentation given to 650+ developers at GDG DevFest Kuala Lumpur (Malaysia) 2012. The event was organised by the Google Developer Group (GDG) Kuala Lumpur chapter and supported by Google Southeast Asia.

This talk covers the ways developers and product managers can leverage measurement practices to grow their user base. We look at identifying and tracking the right KPIs and goals. Then we explore implementing advanced Google Analytics features to track meaningful goals. We conclude with best practices for analyzing Google Analytics reports for actionable insights.

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Measuring your way towards a successful application - 2012-10-04 - Google Developer Group DevFest Kuala Lumpur Measuring your way towards a successful application - 2012-10-04 - Google Developer Group DevFest Kuala Lumpur Presentation Transcript