Google Analytics New Features - Webinar - 20091030

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Google Analytics recently announced a new set of features which builds on last year's enterprise-class feature launch. Some of these will add power to existing capabilities, like the ability to track …

Google Analytics recently announced a new set of features which builds on last year's enterprise-class feature launch. Some of these will add power to existing capabilities, like the ability to track mobile websites/apps and using an advanced table filter to perform data analysis. Other features will provide new flexibility to further customise and adapt Google Analytics according to the needs of your business. These include the addition of custom variables to the tracking API and easier sharing of Custom Reports and Advanced Segments. Finally, the introduction of Analytics Intelligence allows users to set up specific alerts to signify changes in the data patterns of site metrics and dimensions over certain time periods. All these features nicely come under the mantra "Powerful. Flexible. Intelligent"

Come join Customer Solutions Engineer, Vinoaj Vijeyakumaar, from our Southeast Asia office in a 45 minute webinar that will provide an overview and demonstration of these features so you can start using them for you and your clients today.

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  • Nice information.. Bookmark it for further reference

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    Teisha
    http://winkhealth.com
    http://financewink.com
    http://www.fakhriramley.com
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  • Thanks Vinny, great presentation!
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  • First Slide of
  • Quicker insights, smarter decisions : (e.g. Analytics Intelligence) Customization to meet your company's unique reporting needs (e.g. custom variables) More powerful analysis and increased productivity: (e.g. Advanced Analysis Features, Unique Visitor metric, Expanded Goals & Engagement Goals)
  • Short amount of time – brief introduction to make you aware of what is available with these new features. Wealth of information available online. Won’t be delving into any technical concepts Q & A – if we don’t cover all your questions today, we will answer them offline and place the responses on our blog
  • AI: ask Dai about messaging on this
  • Discover how these new features provide you more power to measure, manipulate and analyse your data.
  • Previously: only 4 goals per profile. If you wanted to track more goals, you would have to create a duplicate profile and then define a new set of goals Now: 20 goals per profile. Grouped into 4 goal sets, with 5 goals per set Each set will appear in your reports as a tab per goal set
  • Two new goal types allow you to measure user engagement on your site. The new goal types allow you to set thresholds for Time on Site and Pages per Visit.
  • Recommend grouping URL goals and engagement goals in separate goal sets Watch out for increases in site-wide conversion rates
  • will create a separate Analytics profile that will be dedicated to mobile reporting from those sources Currently, mobile sites with GA code will only track high-end devices that support JS and cookies
  • Also a preview of the new snippet generator in GA
  • This feature allows you to filter the rows in any Google Analytics table based on different metric conditions
  • Organizations require flexible analytics tools that can meet their unique reporting needs. With the following features, Google Analytics adds powerful customization capabilities to meet those demands.
  • Multiple Custom Variables provide you the power and flexibility to customize Google Analytics and collect the unique site data most important to your business at the page, session, and visitor levels. You can set multiple variables for one visit, and overwrite a variable's value in certain cases. Truly segment your audience to YOUR needs
  • Multiple Custom Variables provide you the power and flexibility to customize Google Analytics and collect the unique site data most important to your business at the page, session, and visitor levels. You can set multiple variables for one visit, and overwrite a variable's value in certain cases. Truly segment your audience to YOUR needs
  • Can’t set more than 5 CVs per page simultaneously. there virtually is an unlimited number of CVs, it's only that 5 can bet set simultaneously. One can define as many as one needs at the session and visitor level.  At the page hit level, one can have 5 page-level "names".  Each of these names can have basically unlimited values.
  • Previously created segments and custom reports would only be visible in the account that created it If co-worker wanted to recreate it, you had to instruct them on how to re-create step-by-step Now, just share a link When co-worker opens link in account, see a pre-filled advanced segment.  All they have to do now is customise it to their needs, and hit save.
  • Wouldn’t it be great if Google Analytics could tell you what to pay attention to? Now it can. Spend your time taking actions on your data, not finding actions to take.
  • Analytics Intelligence will provide automatic alerts of significant changes, great or small, in the data patterns of your site metrics and dimensions -- Currently: Automated detection on 11 dimensions & 18 metrics These reports allow users to check in on the health of their business without cumbersome analysis for high level changes and focus on actionable data insights. Enable users to respond quickly to adverse changes in visitor behavior or capitalize on surge of quality traffic.
  • The top graph (similar to other reports) shows the traffic based on the selected time period. Alerts will be shown underneath the graph. Automatic alerts will appear in green. Custom alerts will appear in blue. To view the alerts, click on the desired bar. The information will populate underneath. No correlation between multiple alerts.  Up to you and your analysts to determine if this is a significant event.
  • Monthly alerts look 12 months back
  • You can set daily, weekly, and monthly triggers on different dimensions & metrics, and be notified by email or right in the user interface when the changes actually occur.
  • Custom alerts will be calculated from when the alert is created onwards. Currently only available to the user that created the alert.
  • Short amount of time – brief introduction to make you aware of what is available with these new features. Wealth of information available online. Q & A – if we don’t cover all your questions today, we will answer them offline and place the responses on our blog

Transcript

  • 1. Powerful. Flexible. Intelligent An Overview of Google Analytics’ New Features Vinoaj Vijeyakumaar Customer Solutions Engineer Google Southeast Asia http://twitter.com/vinoaj http://cse-sea.blogspot.com Google Confidential and Proprietary 1
  • 2. Ask your questions at http://bit.ly/ga-web-qa
  • 3. What it means for you? •  Quicker insights, smarter decisions •  Customisation to meet your company's unique reporting needs •  More powerful analysis and increased productivity Ask your questions at http://bit.ly/ga-web-qa 3
  • 4. Agenda 1 Powerful •  Engagement goals … and more of them! •  Expanded Mobile Reporting •  Advanced Table Filters 2 Flexible •  Multiple Custom Variables •  Sharing Segments and Custom Reports 3 Intelligent •  Analytics Intelligence •  Custom Alerts 4 Resources 5 Q&A •  Ask your questions at http://bit.ly/ga-web-qa Ask your questions at http://bit.ly/ga-web-qa
  • 5. Q: I don’t see feature X in my profile or account This is a phased roll-out of new features Ask your questions at http://bit.ly/ga-web-qa 5
  • 6. Powerful •  Engagement goals … and more of them! •  Expanded Mobile Reporting •  Advanced Table Filters Google Confidential and Proprietary 6
  • 7. Engagement Goals … and more of them Google Confidential and Proprietary 7
  • 8. Expanded Number of Goals to 20 4  20 Ask your questions at http://bit.ly/ga-web-qa 8
  • 9. Engagement Goals •  Before: Could only track pageview goals – goals that relied on a visitor landing on a specific page •  Today: Track non-pageview goals Ask your questions at http://bit.ly/ga-web-qa 9
  • 10. Setting up: URL Destination goals Ask your questions at http://bit.ly/ga-web-qa 10
  • 11. Setting up: Time on Site goals 1 2 3 4 5 6 Ask your questions at http://bit.ly/ga-web-qa 11
  • 12. Setting Up: Pages/Visit goals 1 2 3 4 5 6 Ask your questions at http://bit.ly/ga-web-qa 12
  • 13. Recommendations •  Group together similar conversion types into their own goal sets •  Transactional Goals  Goal Set 1 •  Engagement Goals  Goal Set 2 •  Keep in mind increases in reported conversion rates •  Define goals that make sense for your site and objectives Ask your questions at http://bit.ly/ga-web-qa 13
  • 14. Expanded Mobile Reporting Google Confidential and Proprietary 14
  • 15. Track Your Mobile Presence - Before HTML iPhone Android Ask your questions at http://bit.ly/ga-web-qa 15
  • 16. Better High-End Device Reporting Ask your questions at http://bit.ly/ga-web-qa 16
  • 17. Track Your Mobile Presence - Now HTML & Applications WAP iPhone Windows Mobile Pearl & Curve Android Blackberry Ask your questions at http://bit.ly/ga-web-qa 17
  • 18. Tracking Your Mobile Site •  Provided with server-side code to generate the calls to Google Analytics •  Will track all web-enabled devices, not just JS- and cookie-capable devices •  Currently provide code snippets for PHP, Perl, JSP, and ASPX platforms •  Download snippets from http://www.google.com/analytics/googleanalyticsformobile.zip Ask your questions at http://bit.ly/ga-web-qa 18
  • 19. Coming Soon – Copy & Paste Snippets Ask your questions at http://bit.ly/ga-web-qa 19
  • 20. A Quick Look at the PHP Code Snippet Insert a pixel for tracking Page rendering script Generate the pixel URL Send the request to GA ga.php Ask your questions at http://bit.ly/ga-web-qa 20
  • 21. Tracking Mobile Applications SDK available for Android, iPhone, and iPod Touch applications Ask your questions at http://bit.ly/ga-web-qa http://www.flickr.com/photos/ronin691/2896622279/ 21 http://www.flickr.com/photos/pietel/1945669725/
  • 22. Tracking Mobile Apps Tracks two basic types of user interactions: Pageviews •  Used to calculate visits, session length, bounce rate •  Up to you to decide when to trigger pageviews (min. 1 pageview) and on naming convention that will show up in Content reports Events •  Detailed reporting around on-page events •  Refer to Event Tracking docs [link] Ask your questions at http://bit.ly/ga-web-qa 22
  • 23. Technical Considerations •  Technical requirements   Android requires Android SDK 1.5+, Android OS 1.5+   iPhone/iPod Touch requires Mac OS X v10.5.3+, XCode 3.1+, iPhone OS 2.0+ •  Recommend batching hits to save on connection and battery overhead. Your app can determine how often to dispatch batched hits. •  For Android apps, can tie in campaign referrer information to get reports on which campaigns led to successful activations. •  e.g. http://market.android.com/search? q=pname:com.mysite.myapp&referrer=utm_source%3Dgoogle%26utm_medium %3Dcpc%26utm_term%3Dmyapp%26utm_campaign%3Dmyapp Ask your questions at http://bit.ly/ga-web-qa 23
  • 24. Advanced Table Filters Google Confidential and Proprietary 24
  • 25. Advanced Table Filters Ordering by Average Value Not statistically significant Ask your questions at http://bit.ly/ga-web-qa 25
  • 26. Filter By Visible Dimensions and Metrics Chain together multiple conditions (AND rule) Ask your questions at http://bit.ly/ga-web-qa 26
  • 27. Setting the Filter Rules Ask your questions at http://bit.ly/ga-web-qa 27
  • 28. View Filtered Results Ask your questions at http://bit.ly/ga-web-qa 28
  • 29. Flexible •  Multiple Custom Variables •  Sharing Segments and Custom Reports Google Confidential and Proprietary 29
  • 30. Multiple Custom Variables Google Confidential and Proprietary 30
  • 31. Better Insights with Custom Variables Registered Member Premium Subscriber Newsletter Subscriber Placed item in cart Added friend to network Logged out of account Visited Flights Section Visited Hotels Section Visited Bali Sub-Section Ask your questions at http://bit.ly/ga-web-qa 31
  • 32. Better Insights with Custom Variables Registered Member Premium Subscriber Newsletter Subscriber Placed item in cart Added friend to network Logged out of account Visited Flights Section Visited Hotels Section Visited Bali Sub-Section Ask your questions at http://bit.ly/ga-web-qa 32
  • 33. The Code _setCustomVar(index, name, value, opt_scope) index – position to store and transmit the variable name – variable name (e.g. “member-type”) (case sensitive) value – variable value (e.g. “premium”) (case sensitive) opt_scope – 1:visitor-level; 2:session-level; 3:page-level; default:3 Ask your questions at http://bit.ly/ga-web-qa 33
  • 34. Technical Specifics •  http://code.google.com/apis/analytics/docs/tracking/ gaTrackingCustomVariables.html •  length (key + value) <= 64 bytes •  Can have up to 50,000 custom variables per web property •  _utmSetVar() won’t be deprecated immediately. Recommend transitioning to Custom Variables. Ask your questions at http://bit.ly/ga-web-qa 34
  • 35. Sharing Segments and Custom Reports Google Confidential and Proprietary 35
  • 36. Share Custom Segments Ask your questions at http://bit.ly/ga-web-qa 36
  • 37. Share the Link Ask your questions at http://bit.ly/ga-web-qa 37
  • 38. Preview, Customise, and Save Ask your questions at http://bit.ly/ga-web-qa 38
  • 39. Sharing Completed Ask your questions at http://bit.ly/ga-web-qa 39
  • 40. Share Custom Reports Ask your questions at http://bit.ly/ga-web-qa 40
  • 41. Intelligent •  Analytics Intelligence •  Custom Alerts Google Confidential and Proprietary 41
  • 42. Analytics Intelligence Google Confidential and Proprietary 42
  • 43. Analytics Intelligence Spend time looking for areas to take action on Spend time taking action Ask your questions at http://bit.ly/ga-web-qa 43
  • 44. Daily Intelligence Alerts Ask your questions at http://bit.ly/ga-web-qa 44
  • 45. Weekly Intelligence Alerts Ask your questions at http://bit.ly/ga-web-qa 45
  • 46. Monthly Intelligence Alerts Ask your questions at http://bit.ly/ga-web-qa 46
  • 47. Adjust Sensitivity and Create Segments Manage the sensitivity of the changes Ask your questions at http://bit.ly/ga-web-qa 47
  • 48. Custom Alerts Google Confidential and Proprietary 48
  • 49. Create Custom Alerts Ask your questions at http://bit.ly/ga-web-qa 49
  • 50. Create and Save the Alert Ask your questions at http://bit.ly/ga-web-qa 50
  • 51. Recap Google Confidential and Proprietary 51
  • 52. Google Analytics New Features 1 Powerful •  Engagement goals … and more of them! •  Expanded Mobile Reporting •  Advanced Table Filters 2 Flexible •  Multiple Custom Variables •  Sharing Segments and Custom Reports 3 Intelligent •  Analytics Intelligence •  Custom Alerts Ask your questions at http://bit.ly/ga-web-qa
  • 53. Where to go for more Google Confidential and Proprietary 53
  • 54. In Southeast Asia •  Solutions for Southeast Asia Blog: http://cse-sea.blogspot.com •  APAC Agency Blog: http://adwordsagencyapac.blogspot.com •  Southeast Asia GAACs: http://www.google.com/analytics/authorized_consultants.html#r=Asia %20Pacific&s=Singapore&p=Analytics •  Web Analytics Wednesdays Singapore: http://wawsingapore.posterous.com/ •  Google Analytics Blog: http://analytics.blogspot.com •  Google Analytics Help Centre: http://www.google.com/support/analytics/ •  Google Analytics Developer Docs: http://code.google.com/apis/analytics/docs/ Ask your questions at http://bit.ly/ga-web-qa 54
  • 55. In AU/NZ •  APAC Agency Blog: http://adwordsagencyapac.blogspot.com •  AU GAACs: http://www.google.com/analytics/authorized_consultants.html#r=Asia %20Pacific&s=Australia&p=Analytics •  NZ GAACs: http://www.google.com/analytics/authorized_consultants.html#r=Asia %20Pacific&s=New%20Zealand&p=Analytics •  Google Analytics Blog: http://analytics.blogspot.com •  Google Analytics Help Centre: http://www.google.com/support/analytics/ •  Google Analytics Developer Docs: http://code.google.com/apis/analytics/docs/ Ask your questions at http://bit.ly/ga-web-qa 55
  • 56. Q&A http://twitter.com/vinoaj http://cse-sea.blogspot.com Google Confidential and Proprietary 56