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Gamc2010 11 - google analytics and google website optimiser resources - dinesh jain - google

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This material was presented at the Google Analytics Master Classes in Singapore and Kuala Lumpur on March 9 & 11 respectively. Dinesh Jain's session walked the audience through the various GA and GWO …

This material was presented at the Google Analytics Master Classes in Singapore and Kuala Lumpur on March 9 & 11 respectively. Dinesh Jain's session walked the audience through the various GA and GWO resources available online.

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  • 1. Google Analytics Resources Dinesh Jain Google Analytics Specialist Google Confidential and Proprietary 1
  • 2. Resources Overview Help Centre Google Analytics Authorised Consultant Program User Forum Google Analytics Individual Qualification Blogs YouTube Channels Google Analytics Master Class 2010 #gamc2
  • 3. Google Analytics, what’s that? 1.  What is Google Analytics? 2.  Where can I find a basic implementation guide to Google Analytics? 3.  What kinds of reports are offered by Google Analytics? Google Analytics Master Class 2010 #gamc
  • 4. Help Centre & User Forum Google Analytics Master Class 2010 #gamc 4
  • 5. Online Help and Support URL: http://bit.ly/VvIuk Google Analytics Master Class 2010 #gamc
  • 6. User Forum URL: http://bit.ly/bpApKS Google Analytics Master Class 2010 #gamc
  • 7. The ‘Curious’ Google Analytics User 1.  I need regular updates on Google Analytics 2.  Are there any events or seminars being conducted in my region? 3.  How about some tips and tricks? Google Analytics Master Class 2010 #gamc
  • 8. Blogs Google Analytics Master Class 2010 #gamc
  • 9. Google Analytics Blog URL: http://bit.ly/gGU0p Google Analytics Master Class 2010 #gamc
  • 10. Solutions for Southeast Asia Blog URL:http://bit.ly/3EhnMJ Google Analytics Master Class 2010 #gamc
  • 11. Google Website Optimizer URL:http://bit.ly/19WN4p Google Analytics Master Class 2010 #gamc
  • 12. Product Demos 1.  Where can I find new features demo? 2.  Are there any recorded webinars on Google Website Optimizer? 3.  I just prefer Video demos to plain text articles. Google Analytics Master Class 2010 #gamc
  • 13. YouTube Google Analytics Master Class 2010 #gamc
  • 14. YouTube YouTube URL: www.youtube.com/googleanalytics Google Analytics Master Class 2010 #gamc
  • 15. Google Website Optimizer URL:www.google.com/websiteoptimizer Google Analytics Master Class 2010 #gamc
  • 16. The revenge of the Pro Google Analytics Master Class 2010 #gamc
  • 17. Google Analytics Individual Qualification Google Analytics Master Class 2010 #gamc
  • 18. Google Analytics Individual Qualification (GAIQ) Need: Agencies and other organizations have an increasing need for individuals who are skilled in Google Analytics Solution: •  Provide free quality training for their   employees and other individuals who   want web analytics skills •  Provide a test that allows organizations   to identify qualified individuals URL:http://bit.ly/tlufD Google Analytics Master Class 2010 #gamc
  • 19. Google Analytics Individual Qualification •  Fee of $50 USD to take the test •  70 multiple-choice questions •  Link to test provided from online learning course at www.conversionuniversity.com URL:http://bit.ly/tlufD Google Analytics Master Class 2010 #gamc
  • 20. What happens after I pass the test? •  The qualification is awarded after person has passed the test •  The individual's name is registered in a database for future verification •  The qualification is valid for 18 months from date of completion URL:http://bit.ly/tlufD Google Analytics Master Class 2010 #gamc
  • 21. Google Analytics Authorized Consultant Program Google Analytics Master Class 2010 #gamc
  • 22. Google Analytics Authorized Consultant Program Experts on Google Analytics, providing excellent service in areas such as installation, consultation and training URL: http://bit.ly/1NE07Y Google Analytics Master Class 2010 #gamc
  • 23. Why should I care? Agencies •  Bring credibility to your Web Analytics practice •  Partner closely with Google on Google Analytics initiatives •  Be at the forefront of Web Analytics in Southeast Asia Clients •  Hire the best in business for custom solutions using Google Analytics URL:http://bit.ly/1NE07Y Google Analytics Master Class 2010 #gamc
  • 24. Recap Help Centre Google Analytics Authorised Consultant Program User Forum Google Analytics Individual Qualification Blogs YouTube Channels Google Analytics Master Class 2010 #gamc 24
  • 25. Thank You! Google Confidential and Proprietary 25