Gamc2010 02 - google analytics new features - stephanie hsu - google

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This material was presented at the Google Analytics Master Classes in Singapore and Kuala Lumpur on March 9 & 11 respectively. Beth Liebert's keynote educated the audience on the value of web …

This material was presented at the Google Analytics Master Classes in Singapore and Kuala Lumpur on March 9 & 11 respectively. Beth Liebert's keynote educated the audience on the value of web analytics and incited them to become data activists.

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  • 1. Powerful. Flexible. Intelligent Google Analytics’ Newest Features Stephanie Hsu Google Analytics Specialist Google Confidential and Proprietary 1
  • 2. Evolution of Google Analytics October 2005 •  Democratise advanced analytics to the masses Accessibility April 2007 •  Move analytics from the backroom to the boardroom October 2008 Usage •  Make accessible enterprise features to everyone October 2009 •  Make analytics intelligent ??? 2010 •  ??? Google Analytics Master Class 2010 #gamc
  • 3. Google Analytics Master Class 2010 #gamc 3
  • 4. a half and Day in the Life of… Google Analytics Master Class 2010 #gamc 4
  • 5. Google Analytics Master Class 2010 #gamc 5
  • 6. 10 am Analytics Intelligence Google Analytics Master Class 2010 #gamc 6
  • 7. Analytics Intelligence Powerful. Flexible. Intelligent. Spend time looking for areas to take action on Spend time taking action Google Analytics Master Class 2010 #gamc 7
  • 8. Daily Intelligence Alerts Powerful. Flexible. Intelligent. Google Analytics Master Class 2010 #gamc 8
  • 9. Daily Intelligence Alerts Island Daily News YouTube Channel Google Analytics Master Class 2010 #gamc 9
  • 10. 11 am Expanded Mobile Reporting Google Analytics Master Class 2010 #gamc 10
  • 11. Track Your Mobile Presence - Before Powerful. Flexible. Intelligent. HTML Nexus One iPhone Google Analytics Master Class 2010 #gamc 11
  • 12. Track Your Mobile Presence - Now Powerful. Flexible. Intelligent. HTML & Applications WAP Nexus One iPhone Windows Mobile Pearl & Curve Blackberry Google Analytics Master Class 2010 #gamc 12
  • 13. Better High-End Device Reporting Powerful. Flexible. Intelligent. Google Analytics Master Class 2010 #gamc 13
  • 14. Copy & Paste Code Snippet Powerful. Flexible. Intelligent. Google Analytics Master Class 2010 #gamc 14
  • 15. 2 pm Engagement goals … and more of them! Google Analytics Master Class 2010 #gamc 15
  • 16. Expanded Number of Goals to 20 Powerful. Flexible. Intelligent. 4  20 Google Analytics Master Class 2010 #gamc 16
  • 17. Setting up: Time on Site goals Powerful. Flexible. Intelligent. Google Analytics Master Class 2010 #gamc 17
  • 18. Google Analytics Master Class 2010 #gamc 18
  • 19. 9 am vs Sharing Advanced Segments and Custom Reports Google Analytics Master Class 2010 #gamc 19
  • 20. Share Custom Segments Powerful. Flexible. Intelligent. Google Analytics Master Class 2010 #gamc 20
  • 21. Share the Link Powerful. Flexible. Intelligent. Google Analytics Master Class 2010 #gamc 21
  • 22. 10 am Multiple Custom Variables Google Analytics Master Class 2010 #gamc 22
  • 23. Insights into Unique Site Data Powerful. Flexible. Intelligent. Registered Member Pemium Subscriber Newsletter Subscriber Placed item in cart Added friend to network Logged out of account Visited Sports Section Visited Travel Section Visited Local News Sub-Section Google Analytics Master Class 2010 #gamc 23
  • 24. Custom Variables Report Powerful. Flexible. Intelligent. Google Analytics Master Class 2010 #gamc 24
  • 25. 11 am Custom Alerts Google Analytics Master Class 2010 #gamc 25
  • 26. Create Custom Alerts Powerful. Flexible. Intelligent. Google Analytics Master Class 2010 #gamc 26
  • 27. Create and Save the Alert Powerful. Flexible. Intelligent. Google Analytics Master Class 2010 #gamc 27
  • 28. 1 pm Annotations Google Analytics Master Class 2010 #gamc 28
  • 29. Sharing Annotations Powerful. Flexible. Intelligent. Google Analytics Master Class 2010 #gamc 29
  • 30. Sharing Annotations Powerful. Flexible. Intelligent. Google Analytics Master Class 2010 #gamc 30
  • 31. Recap •  Engagement Goals •  Expanded Mobile Reporting •  Multiple Custom Variables •  Sharing Segments and Custom Reports •  Annotations •  Analytics Intelligence •  Custom Alerts Google Analytics Master Class 2010 #gamc 31
  • 32. Recap 1 Powerful •  Engagement goals … and more of them! •  Expanded Mobile Reporting Flexible 2 •  Multiple Custom Variables •  Sharing Segments and Custom Reports •  Annotations 3 Intelligent •  Analytics Intelligence •  Custom Alerts Google Analytics Master Class 2010 #gamc
  • 33. Google Analytics Master Class 2010 #gamc 33
  • 34. Thank You! Google Confidential and Proprietary 34