Powerful. Flexible. Intelligent
Google Analytics’ Newest Features




Stephanie Hsu
Google Analytics Specialist



       ...
Evolution of Google Analytics

October 2005
    •  Democratise advanced analytics to the masses        Accessibility

Apri...
Google Analytics Master Class 2010   #gamc   3
a half
                   and
  Day in the Life of…
Google Analytics Master Class 2010   #gamc   4
Google Analytics Master Class 2010   #gamc   5
10 am
                            Analytics Intelligence




Google Analytics Master Class 2010                   #gamc   6
Analytics Intelligence                             Powerful. Flexible. Intelligent.




              Spend time looking f...
Daily Intelligence Alerts               Powerful. Flexible. Intelligent.




   Google Analytics Master Class 2010        ...
Daily Intelligence Alerts


                    Island Daily News
                    YouTube Channel




   Google Analyt...
11 am
                      Expanded Mobile Reporting




Google Analytics Master Class 2010                #gamc   10
Track Your Mobile Presence - Before                 Powerful. Flexible. Intelligent.




                          HTML


...
Track Your Mobile Presence - Now                      Powerful. Flexible. Intelligent.




        HTML & Applications    ...
Better High-End Device Reporting        Powerful. Flexible. Intelligent.




   Google Analytics Master Class 2010        ...
Copy & Paste Code Snippet               Powerful. Flexible. Intelligent.




   Google Analytics Master Class 2010        ...
2 pm
       Engagement goals … and more of them!




Google Analytics Master Class 2010          #gamc   15
Expanded Number of Goals to 20             Powerful. Flexible. Intelligent.




                                  4  20

...
Setting up: Time on Site goals          Powerful. Flexible. Intelligent.




   Google Analytics Master Class 2010        ...
Google Analytics Master Class 2010   #gamc   18
9 am
                                      vs


                      Sharing Advanced Segments
                         a...
Share Custom Segments                  Powerful. Flexible. Intelligent.




  Google Analytics Master Class 2010          ...
Share the Link                          Powerful. Flexible. Intelligent.




   Google Analytics Master Class 2010        ...
10 am

                          Multiple Custom Variables

Google Analytics Master Class 2010                    #gamc   ...
Insights into Unique Site Data            Powerful. Flexible. Intelligent.




                                        Reg...
Custom Variables Report                 Powerful. Flexible. Intelligent.




   Google Analytics Master Class 2010        ...
11 am
                                     Custom Alerts




Google Analytics Master Class 2010                   #gamc   ...
Create Custom Alerts                    Powerful. Flexible. Intelligent.




   Google Analytics Master Class 2010        ...
Create and Save the Alert               Powerful. Flexible. Intelligent.




   Google Analytics Master Class 2010        ...
1 pm
                                     Annotations




Google Analytics Master Class 2010                 #gamc   28
Sharing Annotations                     Powerful. Flexible. Intelligent.




   Google Analytics Master Class 2010        ...
Sharing Annotations                     Powerful. Flexible. Intelligent.




   Google Analytics Master Class 2010        ...
Recap



                                       •  Engagement Goals
                                       •  Expanded Mob...
Recap


 1       Powerful
         •  Engagement goals … and more of them!
         •  Expanded Mobile Reporting

        ...
Google Analytics Master Class 2010   #gamc   33
Thank You!




             Google Confidential and Proprietary   34
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Gamc2010 02 - google analytics new features - stephanie hsu - google

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This material was presented at the Google Analytics Master Classes in Singapore and Kuala Lumpur on March 9 & 11 respectively. Beth Liebert's keynote educated the audience on the value of web analytics and incited them to become data activists.

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Gamc2010 02 - google analytics new features - stephanie hsu - google

  1. 1. Powerful. Flexible. Intelligent Google Analytics’ Newest Features Stephanie Hsu Google Analytics Specialist Google Confidential and Proprietary 1
  2. 2. Evolution of Google Analytics October 2005 •  Democratise advanced analytics to the masses Accessibility April 2007 •  Move analytics from the backroom to the boardroom October 2008 Usage •  Make accessible enterprise features to everyone October 2009 •  Make analytics intelligent ??? 2010 •  ??? Google Analytics Master Class 2010 #gamc
  3. 3. Google Analytics Master Class 2010 #gamc 3
  4. 4. a half and Day in the Life of… Google Analytics Master Class 2010 #gamc 4
  5. 5. Google Analytics Master Class 2010 #gamc 5
  6. 6. 10 am Analytics Intelligence Google Analytics Master Class 2010 #gamc 6
  7. 7. Analytics Intelligence Powerful. Flexible. Intelligent. Spend time looking for areas to take action on Spend time taking action Google Analytics Master Class 2010 #gamc 7
  8. 8. Daily Intelligence Alerts Powerful. Flexible. Intelligent. Google Analytics Master Class 2010 #gamc 8
  9. 9. Daily Intelligence Alerts Island Daily News YouTube Channel Google Analytics Master Class 2010 #gamc 9
  10. 10. 11 am Expanded Mobile Reporting Google Analytics Master Class 2010 #gamc 10
  11. 11. Track Your Mobile Presence - Before Powerful. Flexible. Intelligent. HTML Nexus One iPhone Google Analytics Master Class 2010 #gamc 11
  12. 12. Track Your Mobile Presence - Now Powerful. Flexible. Intelligent. HTML & Applications WAP Nexus One iPhone Windows Mobile Pearl & Curve Blackberry Google Analytics Master Class 2010 #gamc 12
  13. 13. Better High-End Device Reporting Powerful. Flexible. Intelligent. Google Analytics Master Class 2010 #gamc 13
  14. 14. Copy & Paste Code Snippet Powerful. Flexible. Intelligent. Google Analytics Master Class 2010 #gamc 14
  15. 15. 2 pm Engagement goals … and more of them! Google Analytics Master Class 2010 #gamc 15
  16. 16. Expanded Number of Goals to 20 Powerful. Flexible. Intelligent. 4  20 Google Analytics Master Class 2010 #gamc 16
  17. 17. Setting up: Time on Site goals Powerful. Flexible. Intelligent. Google Analytics Master Class 2010 #gamc 17
  18. 18. Google Analytics Master Class 2010 #gamc 18
  19. 19. 9 am vs Sharing Advanced Segments and Custom Reports Google Analytics Master Class 2010 #gamc 19
  20. 20. Share Custom Segments Powerful. Flexible. Intelligent. Google Analytics Master Class 2010 #gamc 20
  21. 21. Share the Link Powerful. Flexible. Intelligent. Google Analytics Master Class 2010 #gamc 21
  22. 22. 10 am Multiple Custom Variables Google Analytics Master Class 2010 #gamc 22
  23. 23. Insights into Unique Site Data Powerful. Flexible. Intelligent. Registered Member Pemium Subscriber Newsletter Subscriber Placed item in cart Added friend to network Logged out of account Visited Sports Section Visited Travel Section Visited Local News Sub-Section Google Analytics Master Class 2010 #gamc 23
  24. 24. Custom Variables Report Powerful. Flexible. Intelligent. Google Analytics Master Class 2010 #gamc 24
  25. 25. 11 am Custom Alerts Google Analytics Master Class 2010 #gamc 25
  26. 26. Create Custom Alerts Powerful. Flexible. Intelligent. Google Analytics Master Class 2010 #gamc 26
  27. 27. Create and Save the Alert Powerful. Flexible. Intelligent. Google Analytics Master Class 2010 #gamc 27
  28. 28. 1 pm Annotations Google Analytics Master Class 2010 #gamc 28
  29. 29. Sharing Annotations Powerful. Flexible. Intelligent. Google Analytics Master Class 2010 #gamc 29
  30. 30. Sharing Annotations Powerful. Flexible. Intelligent. Google Analytics Master Class 2010 #gamc 30
  31. 31. Recap •  Engagement Goals •  Expanded Mobile Reporting •  Multiple Custom Variables •  Sharing Segments and Custom Reports •  Annotations •  Analytics Intelligence •  Custom Alerts Google Analytics Master Class 2010 #gamc 31
  32. 32. Recap 1 Powerful •  Engagement goals … and more of them! •  Expanded Mobile Reporting Flexible 2 •  Multiple Custom Variables •  Sharing Segments and Custom Reports •  Annotations 3 Intelligent •  Analytics Intelligence •  Custom Alerts Google Analytics Master Class 2010 #gamc
  33. 33. Google Analytics Master Class 2010 #gamc 33
  34. 34. Thank You! Google Confidential and Proprietary 34
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