14 GoMeasure (sg and kl) - 12 for 2012 - vinoaj vijeyakumaar - google


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Vinoaj Vijeyakumaar outlines 12 things you should do today to get yourself measurement and conversion ready for 2012. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).

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14 GoMeasure (sg and kl) - 12 for 2012 - vinoaj vijeyakumaar - google

  1. 1. 12 for 2012Vinoaj VijeyakumaarSenior Conversion Specialist, Google Southeast Asia gplus.to/vinoaj twitter.com/vinoaj conversionroom-japac.blogspot.com
  2. 2. 12 steps toconversion success in 2012 Google Confidential and Proprietary 2
  3. 3. Look beyond the last click with multi-channel attributionMeasuring beyond your website(social, mobile)Building websites optimised forconversions Google Confidential and Proprietary 3
  4. 4. Multi-Channel Attribution & Analysis 1 Try it out today Google Confidential and Proprietary 4
  5. 5. Multi-Channel Attribution & Analysis 1Understand how different channels contribute to conversions Google Confidential and Proprietary 5
  6. 6. Multi-Channel Attribution & Analysis 1 Understand how visitors interact through different channels Google Confidential and Proprietary 6
  7. 7. If it drives a visit to your website … tag it 2 http://www.yoursite.com/landingpage.html? Establish a process for tagging utm_source=yahoo&utm_medium=cpc&utm_campaign=Jan inbound links +2011+Campaign&utm_term=my+keyword http://www.yoursite.com/landingpage.html? Identify channel owners and educate utm_source=twitter&utm_medium=tweet&utm_campaign=J them an+03+One+Day+Sale It’s your responsibility, not your http://www.yoursite.com/landingpage.html? utm_source=email&utm_medium=link&utm_campaign=Jan webmaster’s responsibility +2011+Newsletter 7 Google Confidential and Proprietary
  8. 8. GOALSSTAGE Define and Set-up Your Goals 3 Awareness Consideration Preference Action Google Confidential and Proprietary 8
  9. 9. 4Desktop websites being Understand your mobile opportunityviewed on mobile devices through your desktop site data Implement measurement across your What is mobile mobile applications measurement? Android and iOS apps Mobile websites viewed on smartphones and feature phones Google Confidential and Proprietary
  10. 10. Measuring Social Interactions 5 Add the +1 Button to your site and no configuration of GA required Install sample code from GA site to track interactions with Facebook & Twitter widgets Implement _trackSocial() for other social buttons on your site Google Confidential and Proprietary 10
  11. 11. Design for Speed 6 Add _trackPageLoadTime() to measure page load times across visitors Identify your slowest-loading landing page Implement page speed optimisations recommended at pagespeed.googlelabs.com Google Confidential and Proprietary 11
  12. 12. Evaluate Landing Page Design 71234 Evaluate your desktop and mobile landing pages – are they all they can FirstConfirmation Speed Design be? Impression567 8 Formulate ideas for landing page Visuals & Call-to- experiments Persuasion Value Text action Proposition Google Confidential and Proprietary 12
  13. 13. Always Be Testing 8 Identify your landing page with the highest bounce rate Come up with ideas for testing Test landing page optimisations with Google Website Optimizer Google Confidential and Proprietary 13
  14. 14. Look Beyond Google Analytics 9 Look beyond your web analytics data Search for your brand name and products on Google Insights for Search to understand visitor interest Enter your domain name in DoubleClick Ad Planner to understand who your audience are Google Confidential and Proprietary 14
  15. 15. Google Analytics Individual Qualification 10 conversionuniversity.com Your Name Here Google Confidential and Proprietary 15
  16. 16. APAC Conversion Room Blog 11Regional success stories Subscribe to receive latest articles in your inboxComing very soon: Multi-ChannelFunnels GuidesToday’s contentconversionroom-japac.blogspot.com Google Confidential and Proprietary 16
  17. 17. 12Take ACTION Google Confidential and Proprietary 17
  18. 18. THANK YOUgplus.to/vinoajtwitter.com/vinoajconversionroom-japac.blogspot.com