11 GoMeasure (sg and kl) - mobile landing page and site usability tips - marc woo - google

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Marc Woo, Senior Account Strategist at Google Malaysia, shares best practices for mobile sites. Focus on the user. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).

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11 GoMeasure (sg and kl) - mobile landing page and site usability tips - marc woo - google

  1. 1. Mobile Landing Page& Site Usability TipsMarc WooSenior Account Strategist, Google Malaysia
  2. 2. Agenda  1 Mobile  Web  Browsing:  What’s  the  issue?  2 There  is  a  simple  solu:on  3 It  works!  Stats  &  case  study  4 Mobile  website  best  prac:ces  5 Key  next  steps!   Google Confidential and Proprietary 2  
  3. 3. Aiyoh!  So  mafan!   Google Confidential and Proprietary 3
  4. 4. “Focus  on  the  user  and  the  rest  will  follow”   Larry  Page,  CEO  Google   Google Confidential and Proprietary 4
  5. 5. Solu:on?   Google Confidential and Proprietary 5
  6. 6. Google Confidential and Proprietary 6
  7. 7. The  mobile  web  is  exploding!  120   Mobile  Queries  (Indexed)   4x  Growth  100   in  past  year   80   60   40   20   0   2007   2008   2009   2010   2011   Google Confidential and Proprietary 7  
  8. 8. 79%   of  large  online  adver:sers    do  not  have  a  mobile  op:mized  site   Source: Google research 2010 Google Confidential and Proprietary 8  
  9. 9. Case  Study:  Tiffany  &  Co’s  Mobile-­‐opFmized  Site   Tiffanys  the  jewelry  brand  design  a  mobile-­‐op:mized  website:   q  Online  e-­‐shop   q  Store  locator   q  Consulta:on  Contact   RESULT   Jewelry  sales  increase  by   125%   Source:  R/GA  presenta:on  at  MMA  Asia  Forum  May  4-­‐5,  2011   Google Confidential and Proprietary 9  
  10. 10. Mobile  Website  Best  PracFce  –  Rule  of  Thumb   Google Confidential and Proprietary
  11. 11. PrioriFze  Content   v Task  Oriented   v Speeeed   v Less  Naviga:on   v Design  for  low  ahen:on  span   v Sa:sfy  Offline  Needs   Google Confidential and Proprietary 11  
  12. 12. White Space v Reduce  Cluher   v Clear  &  Concise   v Plain  Light  Background   v Mul:-­‐resolu:on   Google Confidential and Proprietary 12
  13. 13. Big Buttons v Build  for  Handheld   v Isolate  Buhons   v Use  Color  &  Size  to  Priori:ze   v Use  Descrip:ve  Text   Google Confidential and Proprietary 13
  14. 14. Easy to Convertv Make  Conversions  Easy  v Keep  Forms  Short  v Play  to  Mobile’s  Strengths  v Make  Account  Access/Crea:on  Easy  v Click-­‐to-­‐call  for  Phone  Conversions   Google Confidential and Proprietary 14
  15. 15. 4  Key  Next  Steps   q  Evaluate  Mobile  Landing  Pages   >  Priori:ze  content   >  White  spaces   >  Big  buhons   >  Easy  conversion   q  Generate  Ideas  to  Enhance  Mobile  Site   q  Track  the  Performance  –  Google  AnalyFcs!   q  Test  and  ConFnuously  Improve  and  OpFmize  
  16. 16. THANK YOUMarc WooSenior Account Strategist, Google Malaysia

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