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Designing ForConversionsJereme WongChief Operating Officer, clickTRUE   gplus.to/jeremewong   twitter.com/jeremewong   www...
We	  are	  an	  online	  consul-ng	  firm,	  that	  help	  brand	  owners	  Strategise,	  Design	  and	  Build	  cap-va-ng	...
Agenda1   The Importance Of Landing Page Design2   2 Great Tips To Improve Conversions3   Case Studies (SOMA, 701Panduan.c...
The Importance Of      BackgroundLanding Page Design•  The mobile internet is today’s main driver of growth in time   spen...
Landing Page Design Matters!•  A mere 2-3 secs to   retain them•  First impression can be   the difference of   making and...
2 Great Tips       Background(with case studies)•  The mobile internet is today’s main driver of growth in time   spent on...
Google Confidential and Proprietary   7
Google Confidential and Proprietary   8
Google Confidential and Proprietary
Google Analytics Insight on SOMA                     §  Visitors were browsing around site with                         o...
Google Confidential and Proprietary
§  Single landing page to focus visitors§ 9.26% conversion rate!                          Google Confidential and Propri...
Google Confidential and Proprietary   13
701Panduan.com                 Google Confidential and Proprietary   14
701Panduan.com Business Search§  Top 10 search inquiries under Business Search contributes to 40% of    paid Business Lis...
User Searching for Wedding Services               Wedding Package in KL                                  Pre-wedding & Act...
Expectation of UserWhat I Click   What I Get Wedding                                         Services                     ...
Typical Wedding Search                         Google Confidential and Proprietary
Wedding Search Results                         Google Confidential and Proprietary
Landing Page Analysis                                      Pre-wedding & Actual Day                                       ...
Relevant Content Hidden From User                               Content that is highly                            relevant...
Recommended Change   BEFORE   AFTER                     Google Confidential and Proprietary
Conversions Up By 58%!                         Google Confidential and Proprietary   23
BackgroundWhat’s Next?
Let s Practice!1   Identify your conversion pages2   Are your visitors distracted?3   Review your promises4   Survey your ...
THANK YOUgplus.to/jeremewongtwitter.com/jeremewongwww.clicktrue.biz
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10 GoMeasure (sg and kl) - designing for conversions - jereme wong - clicktrue

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Jereme Wong, COO of clickTRUE (a Google Analytics Certified Partner), walks through 2 case studies of how content testing led to increased conversions for websites. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).

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Transcript of "10 GoMeasure (sg and kl) - designing for conversions - jereme wong - clicktrue"

  1. 1. Designing ForConversionsJereme WongChief Operating Officer, clickTRUE gplus.to/jeremewong twitter.com/jeremewong www.clicktrue.biz
  2. 2. We  are  an  online  consul-ng  firm,  that  help  brand  owners  Strategise,  Design  and  Build  cap-va-ng  experiences  for  the  Web.   Google Confidential and Proprietary à  www.clicktrue.biz  
  3. 3. Agenda1 The Importance Of Landing Page Design2 2 Great Tips To Improve Conversions3 Case Studies (SOMA, 701Panduan.com)4 Let s Practice! Google Confidential and Proprietary 3
  4. 4. The Importance Of BackgroundLanding Page Design•  The mobile internet is today’s main driver of growth in time spent online.•  Its rapid adaptation by consumers will offer opportunities to establish significant revenue streams.•  Gaining deep insight into usage patterns provides the base and starting point of offering products, services as well as information satisfying true customer demands.
  5. 5. Landing Page Design Matters!•  A mere 2-3 secs to retain them•  First impression can be the difference of making and losing money Google Confidential and Proprietary 5
  6. 6. 2 Great Tips Background(with case studies)•  The mobile internet is today’s main driver of growth in time spent online.•  Its rapid adaptation by consumers will offer opportunities to establish significant revenue streams.•  Gaining deep insight into usage patterns provides the base and starting point of offering products, services as well as information satisfying true customer demands.
  7. 7. Google Confidential and Proprietary 7
  8. 8. Google Confidential and Proprietary 8
  9. 9. Google Confidential and Proprietary
  10. 10. Google Analytics Insight on SOMA §  Visitors were browsing around site with only 3.7% landing on GOAL page §  However, there were hardly any conversions Google Confidential and Proprietary 10
  11. 11. Google Confidential and Proprietary
  12. 12. §  Single landing page to focus visitors§ 9.26% conversion rate! Google Confidential and Proprietary
  13. 13. Google Confidential and Proprietary 13
  14. 14. 701Panduan.com Google Confidential and Proprietary 14
  15. 15. 701Panduan.com Business Search§  Top 10 search inquiries under Business Search contributes to 40% of paid Business Listing traffic Google Confidential and Proprietary
  16. 16. User Searching for Wedding Services Wedding Package in KL Pre-wedding & Actual Day Latest concept e-album Studio in Kuala Lumpur Google Confidential and Proprietary
  17. 17. Expectation of UserWhat I Click What I Get Wedding Services Wedding Error 404 Supplier/ Wedding (No mention of Bridal Page Not Wedding on Services Found page) Names match. Names don’t match. Comfort, Frustration, loss of trust. trust, no thought required. Google Confidential and Proprietary
  18. 18. Typical Wedding Search Google Confidential and Proprietary
  19. 19. Wedding Search Results Google Confidential and Proprietary
  20. 20. Landing Page Analysis Pre-wedding & Actual Day Latest concept e-album Studio in Kuala Lumpur There are no trigger words in search results (users will not be able to differentiate quickly the value proposition between merchants) §  Results do not contain trigger words §  Location is irrelevant at this juncture. §  Too many Call-To-Action buttons Google Confidential and Proprietary
  21. 21. Relevant Content Hidden From User Content that is highly relevant to user is hidden a click away under “Business Info” Pre-wedding & Actual Day Latest concept e-album Studio in Kuala Lumpur Google Confidential and Proprietary
  22. 22. Recommended Change BEFORE AFTER Google Confidential and Proprietary
  23. 23. Conversions Up By 58%! Google Confidential and Proprietary 23
  24. 24. BackgroundWhat’s Next?
  25. 25. Let s Practice!1 Identify your conversion pages2 Are your visitors distracted?3 Review your promises4 Survey your customers! Google Confidential and Proprietary 25
  26. 26. THANK YOUgplus.to/jeremewongtwitter.com/jeremewongwww.clicktrue.biz
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