10   GoMeasure (sg and kl) - designing for conversions - jereme wong - clicktrue
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10 GoMeasure (sg and kl) - designing for conversions - jereme wong - clicktrue

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Jereme Wong, COO of clickTRUE (a Google Analytics Certified Partner), walks through 2 case studies of how content testing led to increased conversions for websites. These slides were presented at the ...

Jereme Wong, COO of clickTRUE (a Google Analytics Certified Partner), walks through 2 case studies of how content testing led to increased conversions for websites. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).

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10   GoMeasure (sg and kl) - designing for conversions - jereme wong - clicktrue 10 GoMeasure (sg and kl) - designing for conversions - jereme wong - clicktrue Presentation Transcript

  • Designing ForConversionsJereme WongChief Operating Officer, clickTRUE gplus.to/jeremewong twitter.com/jeremewong www.clicktrue.biz
  • We  are  an  online  consul-ng  firm,  that  help  brand  owners  Strategise,  Design  and  Build  cap-va-ng  experiences  for  the  Web.   Google Confidential and Proprietary à  www.clicktrue.biz  
  • Agenda1 The Importance Of Landing Page Design2 2 Great Tips To Improve Conversions3 Case Studies (SOMA, 701Panduan.com)4 Let s Practice! Google Confidential and Proprietary 3
  • The Importance Of BackgroundLanding Page Design•  The mobile internet is today’s main driver of growth in time spent online.•  Its rapid adaptation by consumers will offer opportunities to establish significant revenue streams.•  Gaining deep insight into usage patterns provides the base and starting point of offering products, services as well as information satisfying true customer demands.
  • Landing Page Design Matters!•  A mere 2-3 secs to retain them•  First impression can be the difference of making and losing money Google Confidential and Proprietary 5
  • 2 Great Tips Background(with case studies)•  The mobile internet is today’s main driver of growth in time spent online.•  Its rapid adaptation by consumers will offer opportunities to establish significant revenue streams.•  Gaining deep insight into usage patterns provides the base and starting point of offering products, services as well as information satisfying true customer demands.
  • Google Confidential and Proprietary 7
  • Google Confidential and Proprietary 8
  • Google Confidential and Proprietary
  • Google Analytics Insight on SOMA §  Visitors were browsing around site with only 3.7% landing on GOAL page §  However, there were hardly any conversions Google Confidential and Proprietary 10
  • Google Confidential and Proprietary
  • §  Single landing page to focus visitors§ 9.26% conversion rate! Google Confidential and Proprietary
  • Google Confidential and Proprietary 13
  • 701Panduan.com Google Confidential and Proprietary 14
  • 701Panduan.com Business Search§  Top 10 search inquiries under Business Search contributes to 40% of paid Business Listing traffic Google Confidential and Proprietary
  • User Searching for Wedding Services Wedding Package in KL Pre-wedding & Actual Day Latest concept e-album Studio in Kuala Lumpur Google Confidential and Proprietary
  • Expectation of UserWhat I Click What I Get Wedding Services Wedding Error 404 Supplier/ Wedding (No mention of Bridal Page Not Wedding on Services Found page) Names match. Names don’t match. Comfort, Frustration, loss of trust. trust, no thought required. Google Confidential and Proprietary
  • Typical Wedding Search Google Confidential and Proprietary
  • Wedding Search Results Google Confidential and Proprietary
  • Landing Page Analysis Pre-wedding & Actual Day Latest concept e-album Studio in Kuala Lumpur There are no trigger words in search results (users will not be able to differentiate quickly the value proposition between merchants) §  Results do not contain trigger words §  Location is irrelevant at this juncture. §  Too many Call-To-Action buttons Google Confidential and Proprietary
  • Relevant Content Hidden From User Content that is highly relevant to user is hidden a click away under “Business Info” Pre-wedding & Actual Day Latest concept e-album Studio in Kuala Lumpur Google Confidential and Proprietary
  • Recommended Change BEFORE AFTER Google Confidential and Proprietary
  • Conversions Up By 58%! Google Confidential and Proprietary 23
  • BackgroundWhat’s Next?
  • Let s Practice!1 Identify your conversion pages2 Are your visitors distracted?3 Review your promises4 Survey your customers! Google Confidential and Proprietary 25
  • THANK YOUgplus.to/jeremewongtwitter.com/jeremewongwww.clicktrue.biz