06   GoMeasure (sg and kl) - measuring social - john jersin - google
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06 GoMeasure (sg and kl) - measuring social - john jersin - google

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John Jersin, Google Analytics Product Manager, walks through Google Analytics' new social plugin tracking capabilities and success stories. These slides were presented at the "GoMeasure with Google ...

John Jersin, Google Analytics Product Manager, walks through Google Analytics' new social plugin tracking capabilities and success stories. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).

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    06   GoMeasure (sg and kl) - measuring social - john jersin - google 06 GoMeasure (sg and kl) - measuring social - john jersin - google Presentation Transcript

    • Measuring SocialJohn JersinProduct Manager, Google
    • Agenda1 What is Social Plugin Analytics?2 Tracking code setup3 Case study4 What else is going on with social?5 Take action now!
    • What is Social PluginAnalytics? Background•  The mobile internet is today’s main driver of growth in time spent online.•  Its rapid adaptation by consumers will offer opportunities to establish significant revenue streams.•  Gaining deep insight into usage patterns provides the base and starting point of offering products, services as well as information satisfying true customer demands.
    • Measure use of social plugins on your website
    • What is social plugin tracking?Social plugin tracking in Analyticsshows you: •  How social plugins are used •  Behavior of socially engaged users •  Comparative performance of different social plugins •  What content is socially engaging
    • How to setup tracking Background•  The mobile internet is today’s main driver of growth in time spent online.•  Its rapid adaptation by consumers will offer opportunities to establish significant revenue streams.•  Gaining deep insight into usage patterns provides the base and starting point of offering products, services as well as information satisfying true customer demands.
    • Setup for +1 buttonSetup for the button: NoneThe +1 button on your website is already tracked.
    • Setup for other networksOther social buttons require a small javascript change to yourwebsite.When a social plugin is used call this method: _trackSocial(network, action, target_url);
    • Setup for other networks(Example: Facebook Like)<!-- The Facebook Like button itself: --><script src="http://connect.facebook.net/en_US/all.js#xfbml=1"></script><fb:like></fb:like><!-- Using the Facebook button API to call Analytics: --><script> FB.Event.subscribe(edge.create, function(href, widget) { _gaq.push([_trackSocial, Facebook, Like, http://fun.com]); });</script>
    • Case Study: MilkADeal.com Background•  The mobile internet is today’s main driver of growth in time spent online.•  Its rapid adaptation by consumers will offer opportunities to establish significant revenue streams.•  Gaining deep insight into usage patterns provides the base and starting point of offering products, services as well as information satisfying true customer demands.
    • MilkADeal.com•  Daily deals site.•  Social interactions spread the word, bring in more visitors, and allow for larger group buys.•  Implemented GA social plugin tracking in just a few minutes
    • Tracking Social Interactions Google Confidential and Proprietary
    • What value do socially-engaged visitors hold forus? Google Confidential and Proprietary
    • Overview of Socially-Engaged Traffic Google Confidential and Proprietary
    • Where are the conversions? Google Confidential and Proprietary
    • Encourage more email sharing Google Confidential and Proprietary
    • What else? Background•  The mobile internet is today’s main driver of growth in time spent online.•  Its rapid adaptation by consumers will offer opportunities to establish significant revenue streams.•  Gaining deep insight into usage patterns provides the base and starting point of offering products, services as well as information satisfying true customer demands.
    • What else is going on with Social?•  Social Plugin Analytics•  Google Plus•  PostRank acquisition
    • What can you do right now? Background•  The mobile internet is today’s main driver of growth in time spent online.•  Its rapid adaptation by consumers will offer opportunities to establish significant revenue streams.•  Gaining deep insight into usage patterns provides the base and starting point of offering products, services as well as information satisfying true customer demands.
    • What can you do right now?[1] Get the +1 button from google.com/+1[2] Get the tracking code for other social plugins from code.google.com/apis/analytics[3] Look at the social reports in Analytics and optimize your social experience.
    • THANK YOU