Insights on Indian consumer and emerging media landscape

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Insights on Indian consumer and emerging media landscape

  1. 1. Media Landscape of India• India.• Indian consumers.• Emerging media landscape. 1/3/2013 Vinish joshi@yahoo.com
  2. 2. India Vinish joshi@yahoo.com 1/3/2013 1.22 Billion  17.5 % of world’s population  65% below age of 35 Years Source: Census
  3. 3. 339 Million Source: Census URBAN POPULATION > POPULATION OF USA 81 million is SEC AB population in India ( equivalent to population of Germany)1/3/2013 Vinish joshi@yahoo.com Source: :IRS
  4. 4. State with Lowest Population Sikkim - .60mn State with Highest Population: About the size of Uttar Pradesh – 190 mn Denmark Larger than UK, France & Spain togetherDistrict with Highest Population Greater Bombay – 14.1 mn Larger than Zimbabwe, Cuba or Greece The area of 3,287,240 sq. km consists of 28 states & 7 union territories and 610 districts 1/3/2013 Vinish joshi@yahoo.com Source: Census
  5. 5. KOLKATA 23 official • Bengali (86%) languages • Hindi (13%) MUMBAI 2000 distinct • Marathi (48%) dialects • Hindi (16%) • Gujarati (14%) HYDERABAD • Telugu (84%) • Hindi (3%) BANGALORE • Kannada (58%) • Tamil (14%) • Telugu (11%) CHENNAI •Tamil (80%) •Telugu (9%) South Africa is second with eleven official languages1/3/2013 Vinish joshi@yahoo.com
  6. 6. One SeventeenLanguage Languages1/3/2013 Vinish joshi@yahoo.com
  7. 7. Largest Democracy Domestically driven Third largest economy Economy in ( Consumption expenditure 78% of terms of PPP GDP) I am India ( One of the oldest civilizations known to mankind) Largest Third fastest English growing speaking economy nation Largest Population of Adolescents ( 243 million in age 10-19 Y)1/3/2013 Vinish joshi@yahoo.com
  8. 8. India beyond numbers Vinish joshi@yahoo.com 1/3/2013
  9. 9. Media Landscape of India• India.• Indian consumers• Emerging media landscape. 1/3/2013 Vinish joshi@yahoo.com
  10. 10. Unveil the Indian consumer BELIEF BEHAVIOR BUYING BELIEF WHY HOW WHATSUBJECTIVE OBJECTIVE OBJECTIVE1/3/2013 Vinish joshi@yahoo.com
  11. 11. The subjective lensBELIEF 9/11 September 11th ? 9th November ? 1/3/2013 Vinish joshi@yahoo.com
  12. 12. Uncanny Indian ConsumerUnderstand the Observe thedifferences paradigms 1/3/2013 Vinish joshi@yahoo.com
  13. 13. Vinish joshi@yahoo.comThe Indian Street 1/3/2013 The subjective lens Maze but everyone eventually finds their way. ADJUST
  14. 14. The Vinish joshi@yahoo.comThe Indian Food 1/3/2013 subjective lens Similar plate but mixed differently. What goes in the mouth is unique & customized UNIQUE
  15. 15. Vinish joshi@yahoo.comThe Indian bazaar 1/3/2013 The subjective lens Highly inefficient but extremely effective. CUSTOMIZATION
  16. 16. Vinish The joshi@yahoo.comThe Science Fiction Hero 1/3/2013 subjective lens People are integral part of any story line. Even Robot is emotional in India. FAMILY MAN
  17. 17. Vinish joshi@yahoo.comProducts/Services 1/3/2013 The subjective lens Desire to EXTRACT maximum value from any product or service PAISA VASOOL
  18. 18. The subjective lens YEARNING FOR INDIVIDUALIZATION1/3/2013 Vinish joshi@yahoo.com
  19. 19. BEHAVIOR BUYING The objective lens 1/3/2013 Vinish joshi@yahoo.com
  20. 20. The objective lens CONSUMER SPENDING TO GDP GROW 4X$ 1.85 $ 3.6 TRILLION TRILLION BY 20201/3/2013 Vinish joshi@yahoo.com Source: Nielsen
  21. 21. The objective lens OVER FMCG IN MODERN TRADE 40 $5MILLION INDIANS SHOP AT BILLION BY 2015 MODERN TRADE 1/3/2013 Vinish joshi@yahoo.com Source: Nielsen
  22. 22. The objective lens TENTH LARGEST BY NOMINAL GDP $ 165 SECOND LARGEST LABOURBILLION FMCG MARKET BY FORCE 2025 (488 MILLION) 1/3/2013 Vinish joshi@yahoo.com Source: Nielsen
  23. 23. The objective lens 5th largest bus & truck market Largest three wheeler in the world market in the world 7th largest passenger car 2nd largest two wheeler market in Asia & 10th Largest market in the world in the world 5th largest commercial 4th largest tractor market invehicle market in the world the world 1/3/2013 Vinish joshi@yahoo.com Source: Auto Serve 2012
  24. 24. Media Landscape of India• India.• Indian consumers• Emerging media landscape. 1/3/2013 Vinish joshi@yahoo.com
  25. 25. Outlook: Television Market Size 60% TV reach and advertising estimated to grow by CAGR of 14.5% to $ 4.4 billion in 2015 Source: PWC 148 million TV Hh’s Challenge & 42 million Digital TV Hh’s Opportunity Increasingly Regionalization, fragmented Source:TAM Media Research engaging quality viewing with 690 content (HD) & TV channels distribution of content (DTH)1/3/2013 Vinish joshi@yahoo.com
  26. 26. Outlook: Print Market Size 28% Reach and advertising estimated to grow by CAGR OF 11.7% to $ 4.3 billion in 2015 Source: PWC 335 million Print readers & 78,233 publications. Opportunity Challenge Hyper Decline in Reach Localization and and Time Spent on-ground / cross media tie-ups1/3/2013 Vinish joshi@yahoo.com
  27. 27. Outlook: Radio Market Size 15% reach and estimated to grow by CAGR OF 19.2% to $ 0.58 billion in 2015 Source: PWC Challenge 181 million Radio listeners Opportunity Differentiation of content and Innovations, channel offerings ( Integrations and 366 channels) along localized on-ground with activations comprehensive measurement1/3/2013 Vinish joshi@yahoo.com
  28. 28. Outlook: OOH Market Size Estimated to grow by CAGR OF 11.4% to $ 0.53 billion in 2015 Source: PWC Challenge Opportunity Monitoring & Innovative & Measurement Digital Formats Mechanism1/3/2013 Vinish joshi@yahoo.com
  29. 29. Outlook :Online Market Size 11% reach and Source: Nielsen Source: Nielsen estimated to grow by CAGR OF 25.5% to $ 0.53 billion in 2015 Source: PWC Challenge 137 million Internet users (Third largest Internet market & 5th largest online video Opportunity market worldwide)  Engagement Matrix Source: Comscore  Curating  Merging offline  Video & online  Social strategies1/3/2013 Vinish joshi@yahoo.com
  30. 30. 42% of Urban population1/3/2013 Vinish joshi@yahoo.com Source:
  31. 31. OVER OVER 950 44 MILLION MOBILE MILLION URBAN SUBSCRIBERS SMARTPHONE USERSOver 25 million smartphone holders in India access internet on theirphones 1/3/2013 Vinish joshi@yahoo.com Source: TRAI &Nielsen
  32. 32. 13% of Urban population1/3/2013 54% of SEC AB Vinish joshi@yahoo.com Source:
  33. 33. Outlook :PR Market Size Source: Nielsen Source: Nielsen $ 140 million Source: MSL Group Opportunity Challenge  Traditional PR to  Performance integrated measurement strategic communication1/3/2013 Vinish joshi@yahoo.com
  34. 34. 1/3/2013 Vinish joshi@yahoo.com

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