Mvnomvne indentifyingnewbusinessopportunities-090915042924-phpapp01
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Mvnomvne indentifyingnewbusinessopportunities-090915042924-phpapp01 Presentation Transcript

  • 1. Becoming an MVNO / MVNE Identifying new business opportunities
  • 2. Categories of MVNOs - overview
    • Discount MVNOs – providing competitive prices , typically with lower revenue per customer, often in the prepaid-only model ; typically offering simple services (e.g. voice and SMS only) and cheaper handsets
    • Niche MVNOs – providing tailored services to niche markets ( youth, ethnic groups or specific business users ); t hese segments require specific offerings with many value - added services and add-ons for the service to be found attractive by potential customers
  • 3. Categories of MVNOs - overview
    • Retail MVNOs – providing services for end customers via existing points of sale; subscribers can purchase a SIM card and top-up their account during a visit to a supermarket
    • Advertising-Driven MVNOs – providing a specific amount of free minutes, SMS and content to their subscribers, in exchange for sending advertisements to subscriber mobile phones
    • Brand MVNOs – providing similar offerings as traditional mobile operators but taking advantage of their strong, recognizable brands and customer loyalty
    • A lot of MVNOs originate from industries other than telecommunications!
  • 4. The MVNO value matrix
  • 5. MVNO – how to choose a business solution?
    • As an MVNO you should take the following key factors into account when choosing a business solution :
      • Easy service construction – reduces development and deployment time and cost
      • Low cost of operations
      • Fast innovation – required to attract new customers and retain current ones, enables a fast response to offers from competitors
      • System flexibility – readiness to cope with a broad range of today’s and future services
  • 6. Possible deployment models for an MVNO solution
    • Single MVNO model
      • the MVNO platform is hosted by the platform vendor (in a data center) and runs solely for the virtual operator
      • t he MVNO negotiates the traffic wholesale agreement with the mobile operator by itself and utilizes the outsourced platform , takes care of appropriate marketing and sales channels management
      • advantage = no intermediate party between the network operator and the MVNO in this case
      • disadvantage = economies of scale when it comes to deployment and maintenance are not fully utilized
  • 7. Possible deployment models for an MVNO solution
    • MVNO aggregator model
      • third party („aggregator”) plays the role of a middleman between the mobile network operator and multiple MVNOs
      • the aggregator is responsible for negotiating the agreement with the MNO and resells the traffic to all MVNOs hosted on the platform ( maintained by the platform vendor and hosted in d ata c enters )
      • MVNOs are responsible only for the front-office operations of their mobile businesses
      • advantage = further reduction of up-front investments necessary to start the operations
      • disadvantage = aggregator applies its margins using the costs of the mobile operator’s network capacity usage
    • M ultiple MVNO model - the third party is not involved and the mobile operator deploys its own mobile virtual network enablement platform
  • 8. Possible deployment models for an MVNO solution
  • 9. New business opportunities for MVNOs
    • mobile-only operators will lower prices to advance fixed-mobile substitution
    • new companies with disruptive technologies (like VoIP) will compete by offering even cheaper voice packages
    • increasing need for mobile operators to fill their networks
    • (e.g. 3G or 4G )
    • r egulators will demand further roaming and interconnection reductions
    The number of subscriptions to MVNO operators and resellers is forecast to grow 44% from 104.1 million at end-2009 to 150.3 million by end-2013 – a compound annual growth rate (CAGR) of 9.6% ( Global MVNO Markets report, Informa Telecoms & Media)
  • 10. Win-win situation (MVNO vs. mobile operator)
    • An MVNO can convince a mobile operator by offering:
      • Analysis of new market opportunities demonstrating potential new revenue streams
      • Evaluation of new revenue streams and revenue sharing offers to provide money making opportunities for both partie s
      • New distribution channels and services targeting new customers in new niche markets
      • Possibility to reduce churn and increase customer retention by providing better customer care within segments and by utilizing MVNO’s brand loyalty
      • Established chain of partners providing content or VAS
      • Increased reach and scope of the offer - consumers get a wider choice (MVNO offer vc. host operator’s offer) – which increases the chance of them choosing the host network
      • Lower c osts on marketing , customer acquisition and maintenance , handset subsidies
  • 11. An MNO-MVNO cooperation model
  • 12. Comarch solution - logical architecture The diagram presents the logical architecture of the full Comarch MVNE solution and possible interaction between platform components, a hypothetical environment of one MVNO and external or third-party systems. Depending on your needs, Comarch is able to build an IT platform of all or a subset of the above. Modular architecture makes it possible to upgrade the platform in the future as new requirements are identified.
  • 13. Comarch solution for MVNOs – basic facts
    • References
    • (Single MVNO model) (MVNO aggregator model)
    • Comarch can offer you a o ne-vendor, pre-integrated and preconfigured solution
    • We can provide a complete MVNO and / or MVNE platform
    • Learn more: http://mvno.comarch.com