1

Content Modeling
What. Why. How.

Vinish Garg
Text
@vingar

tcworld India Conference 2014, Bangalore.
1

Content is Everywhere
Media
• Web
• Print
• Phone
• Social
• Airports
• Banks

Text Vinish Garg, @vingar

The hat chang...
1

Good Times Ahead
• Fortunately: We know what we need to do

• Unfortunately: “Content models appear to be the black
she...
1

What is Content Modeling
Primarily: Designing structured content

Technically: Formal representation of structured
cont...
1

Structured Content
• Providing structure to content
• Discrete content chunks that can be combined in
different ways fo...
1

Content Types
Consultant, Service Provider
Informational
Pages, Team, Solutions, News
, Articles, Blog

University
Cour...
1

Metadata
• Data about data
• Information about the content, to
provide, structure, context, and meaning

Metadata and C...
1

Metadata
Content Type:
News

Interconnected
Content Types

Text Vinish Garg, @vingar

tcworld India Conference 2014, Ba...
1

Metadata

Text Vinish Garg, @vingar

tcworld India Conference 2014, Bangalore.
1

Taxonomy
Hierarchical list of controlled terms that enables us to
classify, manage, and retrieve content

Examples
• Fi...
1

The Real Challenge: Adaptive Content
Adaptive content ensures that content is displayed to
users according to the platf...
1

How ‘Content Modeling’
• Identify Content Types: Content Inventory

• Structure for ‘Granularity’
• Chunks, not blobs (...
1

Benefits
• Brings together different teams, for common understanding
• Compliance, Accessibility (screen readers)
• Fut...
1

Fortunately
We are Talking about ‘Content Modeling’

Me Too 

Text Vinish Garg, @vingar

tcworld India Conference 2014...
1

References
• Content Strategy for Mobile, Karen McGrane
• http://www.slideshare.net/rlovinger/content-modelling-

2013l...
15

Questions?

Vinish Garg

• Email: vinish.garg@vhite.com
• Business Website: http://www.vhite.com
• Blog: http://www.en...
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Content Modeling: What, Why and How

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I spoke at tcworld India conference 2014, on 'Content Modeling'. My presentation included:
- What is Content Modeling
- Why it is important
- Structured Authoring is the base
- Content Types, Metadata, Taxonomy
- Responsive Web, Adaptive Content
- System Rules, Reuse
Fortunately, we are talking about Content Modeling

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Content Modeling: What, Why and How

  1. 1. 1 Content Modeling What. Why. How. Vinish Garg Text @vingar tcworld India Conference 2014, Bangalore.
  2. 2. 1 Content is Everywhere Media • Web • Print • Phone • Social • Airports • Banks Text Vinish Garg, @vingar The hat changes! tcworld India Conference 2014, Bangalore.
  3. 3. 1 Good Times Ahead • Fortunately: We know what we need to do • Unfortunately: “Content models appear to be the black sheep of information architecture”, Cleve Gibbon We are reluctant to accept that we need to change • Fortunately: We are talking about Content Modeling Text Vinish Garg, @vingar tcworld India Conference 2014, Bangalore.
  4. 4. 1 What is Content Modeling Primarily: Designing structured content Technically: Formal representation of structured content, to define and integrate content types and their Inter-relationships Content Types Taxonomy Metadata Lifeblood of user experience Text Vinish Garg, @vingar tcworld India Conference 2014, Bangalore.
  5. 5. 1 Structured Content • Providing structure to content • Discrete content chunks that can be combined in different ways for different platforms. • Content Modeling: The process of defining what your content is and of organizing these content types in chunks • Leads to effective content management and gives us publishing flexibility Text Vinish Garg, @vingar tcworld India Conference 2014, Bangalore.
  6. 6. 1 Content Types Consultant, Service Provider Informational Pages, Team, Solutions, News , Articles, Blog University Courses, Industries, Candid ates, Faculty, Webinars Text Vinish Garg, @vingar Non Profit Programs, Events, Sponsors, Blog, Volunteers tcworld India Conference 2014, Bangalore.
  7. 7. 1 Metadata • Data about data • Information about the content, to provide, structure, context, and meaning Metadata and Content Types • Examples: Mega menus in ecommerce, top rated products, customer who bought A also bought B Text Vinish Garg, @vingar tcworld India Conference 2014, Bangalore.
  8. 8. 1 Metadata Content Type: News Interconnected Content Types Text Vinish Garg, @vingar tcworld India Conference 2014, Bangalore.
  9. 9. 1 Metadata Text Vinish Garg, @vingar tcworld India Conference 2014, Bangalore.
  10. 10. 1 Taxonomy Hierarchical list of controlled terms that enables us to classify, manage, and retrieve content Examples • Filters in ecommerce, Categories in a blog Taxonomy and Content Types • Not a base to plan content types Text Vinish Garg, @vingar tcworld India Conference 2014, Bangalore.
  11. 11. 1 The Real Challenge: Adaptive Content Adaptive content ensures that content is displayed to users according to the platform, display size, and context, intentionally • Responsive design does not address it • Platform independent custom metadata for each device • Writers create content for a package, not for a page • Multiple display templates Chunks, not blobs  Text Vinish Garg, @vingar tcworld India Conference 2014, Bangalore.
  12. 12. 1 How ‘Content Modeling’ • Identify Content Types: Content Inventory • Structure for ‘Granularity’ • Chunks, not blobs (RIP WYSIWYG) • Responsive and Adaptive • System Rules • Reuse • Relationships between multiple content types Text Vinish Garg, @vingar tcworld India Conference 2014, Bangalore.
  13. 13. 1 Benefits • Brings together different teams, for common understanding • Compliance, Accessibility (screen readers) • Future Proofing • Findability Text Vinish Garg, @vingar tcworld India Conference 2014, Bangalore.
  14. 14. 1 Fortunately We are Talking about ‘Content Modeling’ Me Too  Text Vinish Garg, @vingar tcworld India Conference 2014, Bangalore.
  15. 15. 1 References • Content Strategy for Mobile, Karen McGrane • http://www.slideshare.net/rlovinger/content-modelling- 2013lite?from_search=5#, Rachel Lovinger and Cleve Gibbon • http://www.enjoytechnicalwriting.com/2013/08/content-inventory-thequantitative-content-audit/, Vinish Garg • http://www.slideshare.net/reduxd/modeling-structured-content-ias13- workshop, Mike Atherton • http://www.slideshare.net/rahelab/content-typing-flows-and-modelsworkshop, Rahel Anne Bailie Text Vinish Garg, @vingar tcworld India Conference 2014, Bangalore.
  16. 16. 15 Questions? Vinish Garg • Email: vinish.garg@vhite.com • Business Website: http://www.vhite.com • Blog: http://www.enjoytechnicalwriting.com • Twitter: @vingar • LinkedIn: http://www.linkedin.com/in/vinishgarg • Location: Chandigarh, INDIA GMT +5:30 tcworld India Conference 2014, Bangalore. Disclaimers and Copyrights This presentation is a copyright work of vhite systems. All artwork and graphics used in this document are the property of their respective owners, and its use is purely for non-commercial use, solely for this presentation purpose.
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