Content Modeling: What, Why and How
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Content Modeling: What, Why and How

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I spoke at tcworld India conference 2014, on 'Content Modeling'. My presentation included: ...

I spoke at tcworld India conference 2014, on 'Content Modeling'. My presentation included:
- What is Content Modeling
- Why it is important
- Structured Authoring is the base
- Content Types, Metadata, Taxonomy
- Responsive Web, Adaptive Content
- System Rules, Reuse
Fortunately, we are talking about Content Modeling

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Content Modeling: What, Why and How Content Modeling: What, Why and How Presentation Transcript

  • 1 Content Modeling What. Why. How. Vinish Garg Text @vingar tcworld India Conference 2014, Bangalore.
  • 1 Content is Everywhere Media • Web • Print • Phone • Social • Airports • Banks Text Vinish Garg, @vingar The hat changes! tcworld India Conference 2014, Bangalore.
  • 1 Good Times Ahead • Fortunately: We know what we need to do • Unfortunately: “Content models appear to be the black sheep of information architecture”, Cleve Gibbon We are reluctant to accept that we need to change • Fortunately: We are talking about Content Modeling Text Vinish Garg, @vingar tcworld India Conference 2014, Bangalore.
  • 1 What is Content Modeling Primarily: Designing structured content Technically: Formal representation of structured content, to define and integrate content types and their Inter-relationships Content Types Taxonomy Metadata Lifeblood of user experience Text Vinish Garg, @vingar tcworld India Conference 2014, Bangalore.
  • 1 Structured Content • Providing structure to content • Discrete content chunks that can be combined in different ways for different platforms. • Content Modeling: The process of defining what your content is and of organizing these content types in chunks • Leads to effective content management and gives us publishing flexibility Text Vinish Garg, @vingar tcworld India Conference 2014, Bangalore.
  • 1 Content Types Consultant, Service Provider Informational Pages, Team, Solutions, News , Articles, Blog University Courses, Industries, Candid ates, Faculty, Webinars Text Vinish Garg, @vingar Non Profit Programs, Events, Sponsors, Blog, Volunteers tcworld India Conference 2014, Bangalore.
  • 1 Metadata • Data about data • Information about the content, to provide, structure, context, and meaning Metadata and Content Types • Examples: Mega menus in ecommerce, top rated products, customer who bought A also bought B Text Vinish Garg, @vingar tcworld India Conference 2014, Bangalore.
  • 1 Metadata Content Type: News Interconnected Content Types Text Vinish Garg, @vingar tcworld India Conference 2014, Bangalore.
  • 1 Metadata Text Vinish Garg, @vingar tcworld India Conference 2014, Bangalore.
  • 1 Taxonomy Hierarchical list of controlled terms that enables us to classify, manage, and retrieve content Examples • Filters in ecommerce, Categories in a blog Taxonomy and Content Types • Not a base to plan content types Text Vinish Garg, @vingar tcworld India Conference 2014, Bangalore.
  • 1 The Real Challenge: Adaptive Content Adaptive content ensures that content is displayed to users according to the platform, display size, and context, intentionally • Responsive design does not address it • Platform independent custom metadata for each device • Writers create content for a package, not for a page • Multiple display templates Chunks, not blobs  Text Vinish Garg, @vingar tcworld India Conference 2014, Bangalore.
  • 1 How ‘Content Modeling’ • Identify Content Types: Content Inventory • Structure for ‘Granularity’ • Chunks, not blobs (RIP WYSIWYG) • Responsive and Adaptive • System Rules • Reuse • Relationships between multiple content types Text Vinish Garg, @vingar tcworld India Conference 2014, Bangalore.
  • 1 Benefits • Brings together different teams, for common understanding • Compliance, Accessibility (screen readers) • Future Proofing • Findability Text Vinish Garg, @vingar tcworld India Conference 2014, Bangalore.
  • 1 Fortunately We are Talking about ‘Content Modeling’ Me Too  Text Vinish Garg, @vingar tcworld India Conference 2014, Bangalore.
  • 1 References • Content Strategy for Mobile, Karen McGrane • http://www.slideshare.net/rlovinger/content-modelling- 2013lite?from_search=5#, Rachel Lovinger and Cleve Gibbon • http://www.enjoytechnicalwriting.com/2013/08/content-inventory-thequantitative-content-audit/, Vinish Garg • http://www.slideshare.net/reduxd/modeling-structured-content-ias13- workshop, Mike Atherton • http://www.slideshare.net/rahelab/content-typing-flows-and-modelsworkshop, Rahel Anne Bailie Text Vinish Garg, @vingar tcworld India Conference 2014, Bangalore.
  • 15 Questions? Vinish Garg • Email: vinish.garg@vhite.com • Business Website: http://www.vhite.com • Blog: http://www.enjoytechnicalwriting.com • Twitter: @vingar • LinkedIn: http://www.linkedin.com/in/vinishgarg • Location: Chandigarh, INDIA GMT +5:30 tcworld India Conference 2014, Bangalore. Disclaimers and Copyrights This presentation is a copyright work of vhite systems. All artwork and graphics used in this document are the property of their respective owners, and its use is purely for non-commercial use, solely for this presentation purpose.