The total wireless subscriber (GSM, CDMA & WLL(F)) base is 162.53 million.
During the eleven months of current financial year 62.60 million lines have been added as compared to 35.93 million lines provision in the same period during the financial year 2005-06.
Government Regulations and Policy Independent regulation has been a critical factor in growth 2002 Internet Telephony allowed. Reduction in License fees 2003 Calling Party Pays Regime Unified Access Licensing Reference Interconnect Order
Intra-circle merger guidelines
Internet / broadband penetration
Mature regulatory regime and an enabling policy framework already in place
The businesses at Bharti Airtel have been structured into three strategic business units (SBU's) - Mobile services, Broadband & Telephone services (B&T) & Enterprise services.
First private telecom service provider to connect all states of India .
Covers 23 telecom circles of the country, has 21 million customers
Highly successful brand in India
We will meet the mobile communication needs of our customers through :
Error-free service delivery.
Innovative products and services.
‘ To be the most admired brand in India by 2010’
We will always put our customers first. We will always trust and respect each other. We will respect our associates as we respect each other. We will work together through a process of continuous improvement.
Partner with world's finest companies like Vodafone, Singtel (Singapore Telecom), Ericsson, Nokia,Blackberry,IBM and many more to bring the best of products & service.
The Company is:
The First to launch full roaming service on pre-paid in the country.
The First to launch 32K SIM cards.
The First in Asia to deploy the multi band feature in a wireless network for efficient usage of spectrum.
The First to deploy Voice Quality Enhancers to improve voice quality and acoustics.
The First telecom company in the world to receive the ISO 9001:2000 certification from British Standards Institute.
Blackberry Wireless Handheld
Value Added Services (VAS)
The different value added services provided by Airtel are-
Instant Balance Enquiry
24Hr recharge Facility
Caller line identification
Call divert, Call wait & Call Hold
Multimedia messaging service (MMS)
Airtel Live Portal
SMS based Information Service
Hello Tunes & Ring Tones
Voice Mail Service
Easy Post-paid bill collection
Gifting of Ring Tones & Hello Tunes
Customer based pricing strategies.
Flexible pricing mechanism
Controlled by TRAI.
It has wide and extensive presence even in the remotest areas
Airtel Customer Care Touch Points
E.g. Paan shops, grocery stores, chemists, outlet etc.
Large scale print and video advertising.
Big celebrities like SRK and Sachin are roped in to endorse the product.
In 2002 Airtel got its Signature tune from A.R. Rehman, this signature tune is perhaps the most downloaded tune in India.
Provides innovations such as Bollywood movie premiers, music services such as ring back tones & many more.
"Friendz" pre-paid connection for youth," Ladies Special" plan, Seniors plan.
Executives corporate plan(First to give prepaid in this category).
Special discounts in calling rates & sms services.
Providing wallpapers and screensavers on website.
Pan India Footprint.
The only operator in India other than VSNL having
international submarine cables.
Price Competition from BSNL and MTNL
Losing lead on technical expertise.
The fast extending IPLC market.
Latest technology and low-cost advantage.
Growth of mobile phone users.
Untapped Rural Market.
Market Maturity in basic telephony segment.
Market Leadership Strategies
Long Term Outlook
Heavy Advertising & Media Pioneer
Effective Sales Promotion
Became the 1st Indian company to win the ‘Best Bottom Line IT’ & ‘Best Knowledge Management’ awards by defeating companies such as ONGC, Birla Corp., the Tatas & Reliance at Asian level.
Positions itself as juvenile brand by linkages to celebrities such as SRK and Sachin.
Airtel is transforming itself fully into a Service Led Brand .
The Airtel Logo
The Airtel logo is a strong, contemporary and confident symbol for a brand that is always ahead of the rest. It is a specially drawn word mark.