Software As Intangible Asset
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Software As Intangible Asset

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Most computer software is not "purchased" by an end user, in the same way as you would a car or house. ...

Most computer software is not "purchased" by an end user, in the same way as you would a car or house.

When you purchase software, you do not become the owner of that software or copyright. Rather, you are purchasing the right to use the software under certain restrictions imposed by the copyright owner. This ppt defines Software as a Intangible Asset which needs a special attention and upkeep.

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  • Software: Fixed Asset: Is it a Building and Equipments ? Does it last long time or is short lived ? End of Sale, Technology Refresh.
  • Most computer software is not "purchased" by an end user, in the same way as you would a car or house. When you purchase software, you do not become the owner of that software or copyright. Rather, you are purchasing the right to use the software under certain restrictions imposed by the copyright owner, typically the software publisher. It more like a residential apartment that you rent for your living, pay its maintenance and upgrades. Since it is not something you can own, it is not something you could really call an asset, any more than a rental agreement on an apartment make it one of your assets.
  • Intangible assets have real vale and are very important to a company's success, but are much harder to measure and quantify than their tangible counterparts. These kinds of assets can be customer-, technology-, or market-based. Examples of intangible assets include organizational ability, research and development, brand equity, customer databases, exclusivity within a particular market or geographic area, software, drawings, special expertise, customer satisfaction, the speed at which companies are able to bring new products and services to market, and more.
  • Software theft remains an urgent issue. This year’s BSA/IDC Global Software Piracy Study shows that for every $100 worth of legitimate software sold in 2009, an additional $75 was stolen. Piracy puts users at risk by compromising their computer security, since pirated software often contains malware.

Transcript

  • 1. Managing Software: An Integral Intangible Org. Asset. Vineet Sood Symantec
  • 2. What are Assets?
    • Last Long Time
    • Large Cost
    • Can be Sold
    • Item in use
    • Debtors
    • Money in Bank
    FIXED CURRENT BALANCE SHEET VIEW:
  • 3. Asset Management
    • Property Manager: Rooms/Villas
    • Stock Manager: Equity’s
    • Channel Mgr: Partner’s*
    • IT Manager ?
    * We don’t own the Partners but we still manage them for best mutual results.
  • 4. What’s a Software?
    • Is Software a ‘Good’ ?
    • Is it a ‘Service’ ?
    • Fixed asset ?
    • Tangible or INTANGIBLE ?
    A software license agreement is a contract between the "licensor" and purchaser of the right to use software . The TAX laws on software show that we as community have inconsistent views on Software.
  • 5. Biggest Intangible Asset ?
    • Brand
    • Customers
    • People
    • Technology
    • Processes
    • Services
    • Intellectual Property
    INFORMATION BASE
  • 6. Information is evolved by a Person or in a IT Systems:
    • Invest in People : Train, Promote & Retain them
    • Invest in Technology: In today’s business world information is Created, Transported and Stored in IT Hardware & Software. There is no other evolution of information.
      • Hardware is purchased in a visible form factor.
      • Software is not purchased always.
        • Partial Compliance – Honest abuse
        • Misuse – Full Abuse
  • 7. Types of Piracy
    • Full Misuse
      • Maritime Piracy – Robbery – Somalia
      • Music Piracy – Counterfeiting
      • – Is this Theft?
      • – it happens to S/w, it will happen on ebooks.
    • Honest Abuse of Software (Partial Compliance)
      • Conscious or Unconscious
      • Lack of Awareness
        • License Misuse
        • End User Piracy
        • Internet Piracy
        • Hard Disk Loading
  • 8. Honest Abuse: Conscious & Unconscious
    • Do Nothing; Hope for best
    • Node Locked; then Floating Licenses
    • S/w Adoption Rates Increased; Distributed Envir.
    • Complex/Multiple Lic. Regimes
      • OEM bundle, Off the Shelf
      • Trialware/Shareware/Freeware
      • Limited Site/Unlimited Lic
      • Open Source/Proprietary
      • Concurrent Users/All Users
      • VPA, PAS, SAAS adding new dimension
    1980’s 1990’s & 2000’s
  • 9. Side effects of Honest Abuse
    • Vulnerable to Threats/Malware
    • Compromised Performance Levels
      • Productivity Loss
    • No Support or Upgrades
  • 10. Final Advise..
    • Don’t make your software ASSET,
    • a LIABILITY
    • that will cost you in long run.
    • Adopt SAM.
  • 11. With SAM…
    • You know what you have
    • Buy only what you need
    • And use your assets effectively at every stage of their lifecycle.