Introduction Vodafone introduced its current speech mark logo The O's in the Vodafone logotype are opening and closing quotation marks, suggesting conversation
Agenda History Vodafone Vision Vodafone Products portfolio Vodafone Fact Sheet Vodafone key milestone Strategies of CEO’s Benefits of International Scope of Business SWOT Analysis Conclusion
History Vodafone started as Racal Vodafone in 1982 It was renamed Racal Telecom in September 1988 In September 1991 demerged from Racal Electronics PLC. On 29thjune 1999,vodafone complete acquisition of Airtouchcommunication. On 28thjuly ,2000 it reverted it to its former name, Vodafone Group PLC
Vodafone Vision Vodafone: To become a global mobile leader in terms of profit, customers and value, making mobile networks the "nervous system" of the networked economy spanning three major developed markets (Europe, US and Japan).
Products and Services Voice Mobile telecommunication Services Mobile text centre ( Messaging Service ) Data Service, internet Service., Roaming Services. Devices (Handset accessories and Vodafone mobile connect)
Vodafone Fact Sheet Description: Vodafone Group PLC is the world's leading mobiletelecommunications group Mr.VittorioCalao of Italy is the CEO of Vodafone after Mr.ArunSarin retirement in july,2008 Revenue:£21,761 million (half-year ended 30 September 2009) Listings: London and NASDAQ Market capitalisation: Approximately £71.2 billion at 12 November 2009 Employees: Approximately 79,000 during year ended 31 March 2009 Customer base: Group has Approximately 333 million customers.
Global Network It is currently operating in 31 countries across 5 continents. And has partner markets in a further 40 countries
Vodafone Key Milestone 2005, Vodafone announces completion of acquisition of 10% economic interest in Bharti Tele-ventures in India. 2006, Vodafone launches first Vodafone-only branded 3G consumer handset 2007, Vodafone announces completion of the acquisition of Hutch Essar from Hutchison Telecommunications for 11 billion USD. 2008, Completion of the acquisition of a 70 percent stake in Ghana Telecom. 2009, Completion of merger between Vodafone Australia Limited and Hutchinson 3G Australia Pty Limited.
International Strategy of Chris Gent No deployment of any standard template in integrating its international acquisitions. Economies of Scale by entering new markets and spreading fixed costs. Gain market share by differentiation through value-adding content, network quality and customer care.
Challenges faced by Chris Gent Overpaid for license of 3G wireless communication. Bursting of “TMT”(technology , media, telecommunications) stock market boom.
Arunsarin One Vodafone Project Redrawing organization chart Establishing two management committees Challenges faced by Arunsarin
Disinvestment in other parts of EU and Africa , India.
VittorioColao Customer value enhancement and cost reduction Vodafone slowed expansion in emerging markets Strengthen capital discipline
Benefits of International Scope Gain Market Share Economies of Scale Product Differentiation Acquire Technology Utilization of surplus funds
SWOT Analysis Strengths Experience and knowledge in the mobile phone business. Strong ability to manage change and acquisition. Weaknesses Vodafone slow in responding to the trend towards bundling
SWOT Analysis Opportunities Vodafone launched its own software application store-The Joint Innovation Lab in may 2009. Threats Increasing Competition Difficult to raise funds because of recession
Conclusion Advice Vodafone on its International strategy How can Vodafone derive increased value from International portfolio of Business? Vodafone should make a deal with Google nexus to compete with rivals in market. Vodafone should provide laptops on contract with minimal charges with data card in developing countries.
Are there any business where Vodafone can divest Vodafone should enter the entertainment market. Invest in joint venture with local service provider internationally.